How much does a Digital Marketing Manager make in Houston, TX? The average Digital Marketing Manager salary in Houston, TX is $125,092 as of May 28, 2024, but the range typically falls between $109,006 and $142,701. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Digital Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Manager Salary $94,361 Houston,TX May 28, 2024
25th Percentile Digital Marketing Manager Salary $109,006 Houston,TX May 28, 2024
50th Percentile Digital Marketing Manager Salary $125,092 Houston,TX May 28, 2024
75th Percentile Digital Marketing Manager Salary $142,701 Houston,TX May 28, 2024
90th Percentile Digital Marketing Manager Salary $158,733 Houston,TX May 28, 2024
25% $109,006 10% $94,361 90% $158,733 75% $142,701 $125,092 50%(Median) Didn’t find job title? Click
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What skills does a Digital Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.

2.

Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.

3.

KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.

Analysis 4.05%
Microsoft Excel 2.28%
KPI 1.39%
Others 92.28%
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Job Description for Digital Marketing Manager

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Salary.com job board provides millions of Digital Marketing Manager information for you to search for. Click on search button below to see Digital Marketing Manager job openings or enter a new job title here.

Job Openings for Digital Marketing Manager in Houston, TX
  • Digital Marketing Manager. Located in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The success...
    - 2 Days Ago
  • About Not Beer. We created the world’s first zero carb… zero alcohol… zero taste… “beer”. It’s sparkling water in a 16oz tallboy can. It’s Not Beer. It loo...
    - 5 Days Ago
  • Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals thro...
    - 5 Days Ago
  • Full Time. Located in Austin, TX (Hybrid). About Delicious Digital Marketing. Delicious Digital Marketing is a dynamic creative advertising agency that spe...
    - 2 Days Ago
  • CarMax, the way your career should be. About this job. The Senior Technology Manager at CarMax partners with stakeholders to provide superior technology so...
    - 5 Days Ago

Career Path for Digital Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Manager, the upper level is Digital Marketing Senior Manager and then progresses to Digital Marketing Director.

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Digital Marketing Manager salary varies from city to city. Compared with national average salary of Digital Marketing Manager, the highest Digital Marketing Manager salary is in San Francisco, CA, where the Digital Marketing Manager salary is 25.0% above. The lowest Digital Marketing Manager salary is in Miami, FL, where the Digital Marketing Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Digital Marketing Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
109006
142701
125092

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
114470
158443
133758
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Manager in Houston, TX. The base salary for Digital Marketing Manager ranges from $109,006 to $142,701 with the average base salary of $125,092. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $114,470 to $158,443 with the average total cash compensation of $133,758.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

109006
142701

 

Step 3 of 3

How much should you be paid?

About Houston, Texas    Houston is located 165 miles (266 km) east of Austin, 88 miles (142 km) west of the Louisiana border, and 250 miles (400 km) south of Dallas. The city....More

Houston, Texas  area prices were up 2.3% from a year ago    View the Cost of Living in Houston, Texas

Digital Marketing Manager Salary in popular cities: San AntonioDallasAustin

Skills associated with Digital Marketing Manager: Interactive Marketing, Marketing Automation Software, Digital Strategy, Marketing Analytics ...More

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