Digital Marketing Director Salary in Atlanta, Georgia

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Digital Marketing Director Salary in Atlanta, GA

How much does a Digital Marketing Director make in Atlanta, GA? The average Digital Marketing Director salary in Atlanta, GA is $186,653 as of May 28, 2024, but the range typically falls between $164,555 and $210,326. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Digital Marketing Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Director Salary $144,436 Atlanta,GA May 28, 2024
25th Percentile Digital Marketing Director Salary $164,555 Atlanta,GA May 28, 2024
50th Percentile Digital Marketing Director Salary $186,653 Atlanta,GA May 28, 2024
75th Percentile Digital Marketing Director Salary $210,326 Atlanta,GA May 28, 2024
90th Percentile Digital Marketing Director Salary $231,879 Atlanta,GA May 28, 2024
25% $164,555 10% $144,436 90% $231,879 75% $210,326 $186,653 50%(Median) Didn’t find job title? Click
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What skills does a Digital Marketing Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.

3.

B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).

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Leadership 3.43%
Google AdWords 1.88%
B2B 1.35%
Others 93.34%

What Should I Pay?

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Job Description for Digital Marketing Director

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Salary.com job board provides millions of Digital Marketing Director information for you to search for. Click on search button below to see Digital Marketing Director job openings or enter a new job title here.

Job Openings for Digital Marketing Director in Atlanta, GA
  • Carters - Atlanta, GA
    Serving the needs of all families with young children. Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young childr...
    - 3 Days Ago
  • Talent Disruptors - Atlanta, GA
    Job Overview. We are seeking a Director of Operations for a digital marketing agency, ideal for someone who excels in the fast-paced environment of early-s...
    - 2 Days Ago
  • R2 Global - Garden City, GA
    Director of Digital Marketing- $150k Hybrid-Garden City, GA. This is an exciting leadership role within a retail organization who are looking to bolster th...
    - 4 Days Ago
  • Shaw Contract - Cartersville, GA
    Shaw Contract is a global design leader in commercial flooring for some of the world’s most creative and innovative environments. Our vast, sustainable pro...
    - 1 Day Ago
  • Akkodis - Atlanta, GA
    In general, this supports the Digital Adoption Lead to launch marketing campaigns to drive registration, log-in, and utilization of portals. Acquisition is...
    - 1 Day Ago

Career Path for Digital Marketing Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Director, the first career path typically progresses to VP of Digital Marketing.

Digital Marketing Director
VP of Digital Marketing
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Digital Marketing Director Pay Difference by Location

Digital Marketing Director salary varies from city to city. Compared with national average salary of Digital Marketing Director, the highest Digital Marketing Director salary is in San Francisco, CA, where the Digital Marketing Director salary is 25.0% above. The lowest Digital Marketing Director salary is in Miami, FL, where the Digital Marketing Director salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Digital Marketing Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
164555
210326
186653

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
183560
251610
214931
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Director in Atlanta, GA. The base salary for Digital Marketing Director ranges from $164,555 to $210,326 with the average base salary of $186,653. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $183,560 to $251,610 with the average total cash compensation of $214,931.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

164555
210326

 

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How much should you be paid?

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About Atlanta, Georgia    Atlanta (/ætˈlæntə/) is the capital of, and the most populous city in, the U.S. state of Georgia. With an estimated 2017 population of 486,290, it is ....More

Atlanta, Georgia  area prices were up 1.4% from a year ago    View the Cost of Living in Atlanta, Georgia

Digital Marketing Director Salary in popular cities: Augusta, Columbus, Macon

Skills associated with Digital Marketing Director: Customer Retention, Demand Generation, Digital Marketing, Social Media Marketing ...More

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