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Product/Brand Marketing Analyst IV Salary in Irvine, CA

How much does a Product/Brand Marketing Analyst IV make in Irvine, CA?

As of October 01, 2026, the average salary for a Product/Brand Marketing Analyst IV in Irvine, CA is $148,731 per year, which breaks down to an hourly rate of $72.

However, a Product/Brand Marketing Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $175,968
  • Majority Range (25th-75th percentile): $132,922 to $162,988
  • Entry-Level (10th percentile): $118,528
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Product/Brand Marketing Analyst IV Salaries

A Product/Brand Marketing Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.

How Experience Level Affects Product/Brand Marketing Analyst IV Salaries?

Experience is a primary driver of a Product/Brand Marketing Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Product/Brand Marketing Analyst II (2-4 years): $86,631
  • Product/Brand Marketing Analyst III (4-7 years): $120,671
  • Product/Brand Marketing Analyst IV (7+ years): $148,731
  • Product/Brand Marketing Analyst V (7-10 years): $175,374
  • Product/Brand Marketing Analyst VI (10-12 years): $206,547
Job Role Years of Experience Average Salary
Product/Brand Marketing Analyst II2-4 years$86,631
Product/Brand Marketing Analyst III4-7 years$120,671
Product/Brand Marketing Analyst IV7+ years$148,731
Product/Brand Marketing Analyst V7-10 years$175,374
Product/Brand Marketing Analyst VI10-12 years$206,547
View as Graph

Top Paying Cities for Product/Brand Marketing Analyst IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $171,003
  • San Francisco: $169,131
  • Oakland: $165,567

What Skills Can Increase a Product/Brand Marketing Analyst IV's Salary?

Demanded Skills for the Role:

  • Collaboration (Mentioned in 7.94% Job Postings): Works cooperatively and shares ideas with coworkers and managers to achieve common goals and objectives.
  • Product Development (Mentioned in 2.12% Job Postings): Overseeing the creation of new products or improvement of the performance, cost, or quality of existing products to achieve business goals.
  • Market Intelligence (Mentioned in 0.53% Job Postings): A gathering and analyzing information relevant to a company's market - trends, competitor and customer monitoring.
Skills Demand Percentage
Collaboration 7.94%
Product Development 2.12%
Market Intelligence 0.53%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Product/Brand Marketing Analyst IV's salary.

  • New Product Introduction: Can increase your salary by up to 22%.
  • Product Launch: Can increase your salary by up to 14%.
  • Influencing: Can increase your salary by up to 13%.
Skill Salary Salary % Increase
New Product Introduction $181,451
22%
Product Launch $169,553
14%
Influencing $168,066
13%
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Product/Brand Marketing Analyst IV Salary by Company Size: Startups vs. Enterprise

Product/Brand Marketing Analyst IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $166,042. While startup companies pay approximate $140,596.

Product/Brand Marketing Analyst IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $140,596
Growth Stage 51~500 $148,662
Established 501~5000 $160,327
Enterprise 5000+ $166,042

Product/Brand Marketing Analyst IV Salary by Industry: Top Paying Sectors

For Product/Brand Marketing Analyst IV roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Construction sectors offer the strongest compensation, at 25% above the average. In contrast, Product/Brand Marketing Analyst positions in Telecom or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Product/Brand Marketing Analyst IV as a support function rather than a direct revenue driver.

The top paying industries for a Product/Brand Marketing Analyst IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$169,471$81.025%
Construction$162,692$78.020%
MFG Durable$159,981$77.018%
Energy & Utilities$155,914$75.015%
Aerospace & Defense$151,846$73.012%

Product/Brand Marketing Analyst IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Product/Brand Marketing Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$132,922
Average $148,731/year
$162,988
$11,077
Average $12,394/month
$13,582
$2,556
Average $2,860/week
$3,134
$64
Average $72/hour
$78
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $162,988 $13,582 $3,134 $78
Average $148,731 $12,394 $2,860 $72
25th Percentile $132,922 $11,077 $2,556 $64

Product/Brand Marketing Analyst IV Salary Growth & Career Path

Product/Brand Marketing Analyst IV

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Product/Brand Marketing Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Category Management Analyst V $180,679 21%
Media Product Development Manager $109,734 -26%
Product/Brand Marketing Analyst V $175,374 18%

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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