Social Media Communications Specialist II Salary in Dallas, TX
How much does a Social Media Communications Specialist II make in Dallas, TX?
As of October 01, 2026, the average salary for a Social Media Communications Specialist II in Dallas, TX is $66,183 per year, which breaks down to an hourly rate of $32.
However, a Social Media Communications Specialist II's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $78,006
Majority Range (25th-75th percentile): $58,744 to $72,372
Entry-Level (10th percentile): $51,972
10%$51,972
50% (Median)$66,183
90%$78,006
Social Media Communications Specialist II Salaries by Percentile
Key Factors That Influence Social Media Communications Specialist II Salaries
A Social Media Communications Specialist II's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.
How Experience Level Affects Social Media Communications Specialist II Salaries?
Experience is a primary driver of a Social Media Communications Specialist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
Social Media Communications Specialist I (0-2 years): $58,350
Social Media Communications Specialist II (2-4 years): $66,183
Social Media Communications Specialist III (4-7 years): $92,530
Social Media Communications Specialist IV (7+ years): $114,590
Social Media Communications Manager (7+ years): $111,348
Top Paying Cities for Social Media Communications Specialist IIs
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $84,534
San Francisco: $83,608
Oakland: $81,846
San Jose, CA$84,534
San Francisco, CA$83,608
Oakland, CA$81,846
New York, NY$77,167
Paramus, NJ$76,229
Queens Village, NY$76,226
Passaic, NJ$76,162
Bergenfield, NJ$76,156
Stamford, CT$76,009
Huntington, NY$75,981
Newark, NJ$75,486
Bridgeport, CT$75,344
Vallejo, CA$75,211
New Brunswick, NJ$75,184
Petaluma, CA$75,144
Middlesex, NJ$75,017
Somerset, NJ$74,970
Santa Cruz, CA$74,883
Boston, MA$74,474
Monterey, CA$74,238
Seattle, WA$74,085
Santa Rosa, CA$74,072
Los Angeles, CA$74,052
Juneau, AK$73,877
Washington, DC$73,804
Orange, CA$73,565
Santa Ana, CA$73,388
Long Beach, CA$73,321
Anaheim, CA$73,308
Anchorage, AK$73,274
Santa Maria, CA$73,073
Everett, WA$73,060
Danbury, CT$72,824
Bremerton, WA$72,731
Tacoma, WA$72,490
New Suffolk, NY$72,489
Sacramento, CA$72,470
Santa Barbara, CA$72,396
Trenton, NJ$72,322
San Diego, CA$72,322
Brockton, MA$72,249
Fairbanks, AK$72,084
Lompoc, CA$71,914
Lowell, MA$71,859
Ventura, CA$71,847
Nashua, NH$71,833
Stockton, CA$71,826
Modesto, CA$71,337
Poughkeepsie, NY$71,190
Olympia, WA$71,062
Kennewick, WA$71,062
New Haven, CT$71,036
Lawrence, MA$70,794
Hartford, CT$70,727
Riverside, CA$70,714
New Bedford, MA$70,647
Richland, WA$70,647
Bakersfield, CA$70,553
San Bernardino, CA$70,526
New Britain, CT$70,519
Atlantic City, NJ$70,519
New London, CT$70,493
Norwich, CT$70,473
Portsmouth, NH$70,459
Boulder, CO$70,317
Portland, OR$70,225
Worcester, MA$70,218
Minneapolis, MN$70,010
Philadelphia, PA$69,916
Honolulu, HI$69,695
Saint Paul, MN$69,663
Vineland, NJ$69,648
Providence, RI$69,454
Chicago, IL$69,260
Bellingham, WA$69,179
Springfield, MA$69,125
Baltimore, MD$69,105
Chico, CA$68,938
Pittsfield, MA$68,757
Manchester, NH$68,630
Spokane, WA$68,335
Denver, CO$68,328
Albany, NY$68,013
Troy, NY$67,986
Nassau, NY$67,914
Schenectady, NY$67,845
Wilmington, DE$67,792
Burlington, VT$67,698
Salem, OR$67,671
Portland, ME$67,463
Yakima, WA$67,396
Rochester, MN$67,189
Reno, NV$67,155
Fresno, CA$67,155
Milwaukee, WI$67,095
Detroit, MI$67,028
Ann Arbor, MI$67,016
Allentown, PA$67,008
Colorado Springs, CO$66,894
Syracuse, NY$66,860
Carson City, NV$66,860
Houston, TX$66,766
Eugene, OR$66,733
Gary, IN$66,652
Springfield, OR$66,599
Bismarck, ND$66,585
Galveston, TX$66,538
Medford, OR$66,438
Fort Collins, CO$66,411
Concord, NH$66,378
Austin, TX$66,357
Mesa, AZ$66,217
Reading, PA$66,210
Phoenix, AZ$66,203
Dallas, TX$66,183
Saint Cloud, MN$66,119
Madison, WI$66,029
Utica, NY$65,848
Rochester, NY$65,741
Des Moines, IA$65,734
Raleigh, NC$65,727
Atlanta, GA$65,627
Battle Creek, MI$65,607
Salt Lake City, UT$65,587
Lancaster, PA$65,486
Harrisburg, PA$65,392
Kansas City, MO$65,325
Champaign, IL$65,312
Kansas City, KS$65,312
Fort Worth, TX$65,305
Columbus, OH$65,294
Boca Raton, FL$65,278
Pittsburgh, PA$65,252
Richmond, VA$65,225
Indianapolis, IN$65,211
Cleveland, OH$65,205
Las Vegas, NV$65,124
Cincinnati, OH$65,124
Petersburg, VA$65,024
Huntsville, AL$64,923
Lansing, MI$64,878
Lebanon, PA$64,870
Pueblo, CO$64,863
Appleton, WI$64,843
Buffalo, NY$64,816
Dayton, OH$64,796
Racine, WI$64,782
Charlotte, NC$64,776
Saint Louis, MO$64,756
York, PA$64,715
Elkhart, IN$64,715
Gastonia, NC$64,703
Billings, MT$64,687
Beaumont, TX$64,669
Lorain, OH$64,655
Benton Harbor, MI$64,642
Toledo, OH$64,628
Binghamton, NY$64,595
Rock Hill, SC$64,588
Rockford, IL$64,555
Springfield, IL$64,528
Elyria, OH$64,521
Fargo, ND$64,521
Flagstaff, AZ$64,474
Fort Lauderdale, FL$64,434
Duluth, MN$64,394
Miami, FL$64,394
Cheyenne, WY$64,347
Grand Forks, ND$64,347
Bangor, ME$64,199
Cedar Rapids, IA$64,126
Durham, NC$64,098
Louisville, KY$64,092
Grand Rapids, MI$64,079
Hialeah, FL$64,072
Casper, WY$63,978
Scranton, PA$63,898
New Orleans, LA$63,878
Virginia Beach, VA$63,871
Akron, OH$63,838
Peoria, IL$63,750
Sarasota, FL$63,737
Nashville, TN$63,690
Omaha, NE$63,690
Green Bay, WI$63,690
Baton Rouge, LA$63,657
Charleston, SC$63,643
Jamestown, NY$63,610
Davenport, IA$63,610
Tucson, AZ$63,576
Saint Petersburg, FL$63,536
Tampa, FL$63,523
Evansville, IN$63,482
Port Arthur, TX$63,482
Bradenton, FL$63,455
Santa Fe, NM$63,335
Orlando, FL$63,214
Clearwater, FL$63,194
Canton, OH$63,053
La Crosse, WI$63,053
Albuquerque, NM$63,013
Newport News, VA$63,006
High Point, NC$62,986
Ogden, UT$62,960
Corpus Christi, TX$62,906
Norfolk, VA$62,866
Laramie, WY$62,866
Rock Island, IL$62,825
Saginaw, MI$62,812
Jacksonville, FL$62,805
Salisbury, NC$62,792
Boise, ID$62,779
Moline, IL$62,745
Fort Myers, FL$62,725
Memphis, TN$62,712
Tulsa, OK$62,678
Waterloo, IA$62,638
Spartanburg, SC$62,571
Lincoln, NE$62,537
Fort Wayne, IN$62,524
Provo, UT$62,517
Cedar Falls, IA$62,437
San Antonio, TX$62,410
Greensboro, NC$62,383
South Bend, IN$62,376
Savannah, GA$62,303
Muskegon, MI$62,276
Birmingham, AL$62,269
Winston Salem, NC$62,236
Lake Charles, LA$62,075
Anderson, IN$62,061
Lexington, KY$62,041
Augusta, GA$62,021
Greenville, SC$62,021
Lima, OH$61,968
Wichita, KS$61,961
Tuscaloosa, AL$61,961
Columbia, SC$61,901
Springfield, OH$61,887
Asheville, NC$61,780
Bloomington, IN$61,733
Knoxville, TN$61,492
Shreveport, LA$61,485
Wilmington, NC$61,398
Roanoke, VA$61,398
Topeka, KS$61,277
Frankfort, KY$61,270
Oklahoma City, OK$61,224
Chillicothe, OH$61,197
Longview, TX$61,190
Melbourne, FL$61,183
Sioux Falls, SD$61,076
Mobile, AL$61,070
Terre Haute, IN$61,043
Altoona, PA$61,003
Amarillo, TX$60,956
Killeen, TX$60,935
Fayetteville, AR$60,882
Chattanooga, TN$60,862
Sioux City, IA$60,801
Idaho Falls, ID$60,788
Lynchburg, VA$60,734
Gainesville, FL$60,647
Portsmouth, OH$60,614
Little Rock, AR$60,600
Lafayette, LA$60,574
Youngstown, OH$60,574
Daytona Beach, FL$60,533
Clarksville, TN$60,527
Pensacola, FL$60,520
Temple, TX$60,515
Hopkinsville, KY$60,319
Erie, PA$60,305
Florence, SC$60,279
Charleston, WV$60,171
Great Falls, MT$60,138
Macon, GA$60,044
Tallahassee, FL$60,037
Fayetteville, NC$60,024
Waco, TX$60,011
Helena, MT$59,964
Pine Bluff, AR$59,938
Vincennes, IN$59,856
Lubbock, TX$59,830
Alamogordo, NM$59,789
Twin Falls, ID$59,729
Rapid City, SD$59,709
Jackson, MS$59,588
Huntington, WV$59,584
Greenville, MS$59,582
Parkersburg, WV$59,513
Montgomery, AL$59,501
Wichita Falls, TX$59,434
Springfield, MO$59,434
Biloxi, MS$59,401
Monroe, LA$59,334
Johnstown, PA$59,287
Sumter, SC$59,260
Columbus, GA$59,253
Pascagoula, MS$59,126
Abilene, TX$59,126
Kingsport, TN$58,952
Albany, GA$58,952
Gulfport, MS$58,932
Alexandria, LA$58,710
Fort Smith, AR$58,543
El Paso, TX$58,362
Las Cruces, NM$58,060
Harlingen, TX$57,890
Pocatello, ID$57,879
Florence, AL$57,792
Brownsville, TX$57,779
Mcallen, TX$57,638
Dothan, AL$57,544
Columbus, MS$57,146
Altus, OK$56,834
Lawton, OK$56,706
Pierre, SD$56,465
What Skills Can Increase a Social Media Communications Specialist II's Salary?
Demanded Skills for the Role:
Initiative (Mentioned in 5.07% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Marketing Communications (Mentioned in 2.5% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Public Relations (Mentioned in 2.2% Job Postings): Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Social Media Communications Specialist II's salary.
Talent Management: Can increase your salary by up to 11%.
B2B: Can increase your salary by up to 4%.
Analytical Skills: Can increase your salary by up to 3%.
Social Media Communications Specialist II Salary by Company Size: Startups vs. Enterprise
Social Media Communications Specialist II salary potential scales significantly with company size.
Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $73,887.
While startup companies pay approximate $62,563.
Social Media Communications Specialist II Salary by Company Size
Company Size
Employees
Average Salary
Startup
1~50
$62,563
Growth Stage
51~500
$66,153
Established
501~5000
$71,343
Enterprise
5000+
$73,887
Social Media Communications Specialist II Salary by Industry: Top Paying Sectors
For Social Media Communications Specialist II roles, the industry you choose can affect earning potential
by as much as 60% (the gap between the highest and lowest paying industries).
Data shows that the Software & Networking and Pharmaceuticals
sectors offer the strongest compensation, at 30% above the average.
In contrast, Social Media Communications Specialist positions in Telecom or Retail & Wholesale typically offer lower base pay,
as these industries often view Social Media Communications Specialist II as a support function rather than a direct revenue driver.
The top paying industries for a Social Media Communications Specialist II
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Software & Networking
$87,127
$42.0
30%
Pharmaceuticals
$83,776
$40.0
25%
Energy & Utilities
$80,425
$39.0
20%
Healthcare
$77,074
$37.0
15%
Aerospace & Defense
$75,064
$36.0
12%
Social Media Communications Specialist II Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Social Media Communications Specialist II's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Yearly
Monthly
Weekly
Hourly
Table View
Last Updated on October 01, 2026
$58,744
Average$66,183/year
$72,372
$4,895
Average$5,515/month
$6,031
$1,130
Average$1,273/week
$1,392
$28
Average$32/hour
$35
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$72,372
$6,031
$1,392
$35
Average
$66,183
$5,515
$1,273
$32
25th Percentile
$58,744
$4,895
$1,130
$28
Social Media Communications Specialist II Salary Growth & Career Path
Promotions are the fastest way to increase your earnings.
As a Social Media Communications Specialist II, you have the following paths for advancement.
The table below compares the salary raises for common next-step roles.
By comparing these figures, you can choose the career path that best meets your financial goals.
Social Media Communications Specialist II Salary Growth and Career Path
Next Step Role
Estimate Salary
Projected Raise
Social Media Analyst III
$92,727
40%
Social Media Strategist III
$90,578
37%
Social Media Communications Specialist III
$92,530
40%
Salaries of Jobs related to Social Media Communications Specialist II
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