Social Media Marketing Specialist II Salary in the United States

The Social Media Marketing Specialist II designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Being a Social Media Marketing Specialist II builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Conducts market research to identify social media best practices, trends, and insights. In addition, Social Media Marketing Specialist II tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Social Media Marketing Specialist II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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