Sample Job Description for Consumer Insights Manager
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Consumer Insights Manager Job Overview
Consumer Insights Manager Job Description Sample
Manages customer/consumer insight development, market research projects, and data analysis.
JOB LEVEL
M02
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Director
Salary Range
BASE 50%
$137,000
TOTAL 50%
$151,000
Job Responsibilities for Consumer Insights Manager
Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders.
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Consumer Insights Manager Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Business Statistics | Level 4 |
| Planning and Organizing | Level 4 |
| Project Management | Level 4 |
