Sample Job Description for Strategic Advertising Director
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Strategic Advertising Director Job Overview
Strategic Advertising Director Job Description Sample
Directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives.
JOB LEVEL
M04
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Top Management
Salary Range
BASE 50%
$194,443
TOTAL 50%
$230,633
Job Responsibilities for Strategic Advertising Director
Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence.
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| Job Title | Job Description | |
|---|---|---|
| 1 | Strategic Sales Director | The Strategic Sales Director sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Directs and oversees an organization's sales policies, objectives, and initiatives. Being a Strategic Sales Director requires a bachelor's degree. Recommends product or service enhancements to improve customer satisfaction and sales potential. In addition, Strategic Sales Director typically reports to an executive. The Strategic Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Strategic Sales Director typically requires 5+ years of managerial experience. |
| 2 | Safety Programs Compliance Director | The Safety Programs Compliance Director ensures the workplace is in compliance with OSHA and other state, local, or industry specific regulations and that periodic safety audits are conducted. Directs, develops, and oversees the general health and safety policies and procedures of the organization. Being a Safety Programs Compliance Director develops a systemic process to collect data and analyze the causes of accidents and generate required reporting. Provides programs that ensure a safe workplace including safety orientations, skill training, emergency preparedness, proper job instruction, hazardous material disposal procedures, and the use of protective equipment. In addition, Safety Programs Compliance Director implements initiatives to reduce and prevent accidents, occupational illnesses, and exposure to long-term health hazards. Requires a bachelor's degree. Typically reports to top management. The Safety Programs Compliance Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Safety Programs Compliance Director typically requires 5+ years of managerial experience. |
| 3 | Director of Employee Training & Development | The Director of Employee Training & Development collaborates with functional management teams to assess ongoing and future training and development needs as well as effectiveness of established programs. Directs the design, planning, and implementation of corporate training programs aligned with the objectives and strategy of the company. Being a Director of Employee Training & Development provides engaging communications about program information to encourage participation and highlight the value and benefits of training. Develops a program delivery schedule that provides training as needed and in locations that work for the participants. In addition, Director of Employee Training & Development approves new training techniques and suggests enhancements to existing training programs. Oversees and establishes relationships with vendors to provide additional outside training programs. Manages and develops training professionals. Requires a bachelor's degree. Typically reports to top management. The Director of Employee Training & Development manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Director of Employee Training & Development typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
| 4 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
| 5 | Manager of Advertising and Brand | The Manager of Advertising and Brand works with internal groups (ex. Responsible for the development and implementation of the company's advertising strategy through various advertising media. Being a Manager of Advertising and Brand initiates and manages discussions and sales with sponsors and agencies. Sales, Marketing, Product Managers) to develop strategic advertising plan to produce effective promotional material and monitors campaign results. In addition, Manager of Advertising and Brand is responsible for managing the company imaging/branding in all marketing materials including logos, collateral, and media kits. Typically requires a bachelor's degree. Typically reports to a head of a unit/department. The Manager of Advertising and Brand manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Manager of Advertising and Brand typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. |
Strategic Advertising Director Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Products And Services | Level 3 |
| Budgeting | Level 5 |
| Customer Relationship Management | Level 5 |
