How much does a Public Relations Manager make in Cracow, PL? The average Public Relations Manager salary in Cracow, PL is zł174,314 as of April 16, 2021, but the range typically falls between zł136,993 and zł222,808. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more global market data that allows you to price your jobs around the world and compare job salaries across countries and cities on real-time compensation data, Salary.com helps you to determine your exact pay target.

Global Market Data
50TH(Median) zł174,314 25TH zł136,993 75TH zł222,808

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Skills to Boost a Public Relations Manager Salary

Mastering key skills can significantly increase your earning potential as a Public Relations Manager. According to Salary.com's Real-time Job Posting Data, expertise in Leadership can lead to a 8% salary raise, while strong Brand Awareness skills boost pay by a 2%. Even Crisis Communications can result in a 1% salary increase.

Skill Library evaluates talent skills across five levels, supported by 5-10 behavior indicators, delivering precise insights for data-driven hiring decisions.
Leadership
Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
Crisis Communications
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”
More Skills...
Based on recent job listings, in-demand skills in the Public Relations Manager field include Leadership (8%), Brand Awareness (2%), Crisis Communications (1%), B2B (1%), and Microsoft Office (1%). These skills reflect current market needs.
Skills Salary Demand
Skill & Salary Demand
Leadership zł188,259
Leadership
zł188,259
8%
Brand Awareness zł177,800
Brand Awareness
zł177,800
2%
Crisis Communications zł176,057
Crisis Communications
zł176,057
1%
B2B zł176,057
B2B
zł176,057
1%
Microsoft Office zł176,057
Microsoft Office
zł176,057
1%
Leadership
3.07%
Brand Awareness
10.37%
Crisis Communications
2.31%
B2B
7.31%
Microsoft Office
0.83%
Job Openings for Public Relations Manager in Cracow, Poland
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Career Path for Public Relations Manager

Kraków lies in the southern part of Poland, on the Vistula River, in a valley at the foot of the Carpathian Mountains, 219 m (719 ft) above sea level; halfway between the Jurassic Rock Upland (Polish: Jura Krakowsko-Częstochowska) to the north, and the Tatra Mountains 100 km (62 mi) to the south, constituting the natural border with Slovakia and the Czech Republic; 230 km (143 mi) west from the border with Ukraine. There are five nature reserves in Kraków, with a combined area of ca. 48.6 hectares (120 acres). Due to their ecological value, these areas are legally protected. The western part ...
Source: Wikipedia (as of 03/30/2021). Read more from Wikipedia
City, Country Compared to national average
City, Country Warsaw, PL Compared to national average
+ 5.7%
City, Country Katowice, PL Compared to national average
+ 3.0%
City, Country Bialystok, PL Compared to national average
-0.8%
City, Country Gdynia, PL Compared to national average
+ 1.7%
City, Country Czestochowa, PL Compared to national average
+ 0.8%
City, Country Radom, PL Compared to national average
+ 1.5%
Employees with Public Relations Manager in their job title in Warsaw, PL earn an average of 5.7% more than the national average. The lower salaries can be found in Bialystok, PL (0.8% less).

Understand the base salary paid range for a Public Relations Manager in Cracow, PL

Average Base Salary

Core compensation

136993
222808
174314
The chart shows the base salary for Public Relations Manager in Cracow ranges from zł136,993 to zł222,808 with the average base salary of zł174,314. The basic salary is the employee minimum income you can expect to earn in exchange for your time or services. This is the amount earned before adding benefits, bonuses, or compensation. The base salary of the Public Relations Manager may get paid difference by industry, location, and factors.