As of March 01, 2025, the average annual salary for a VP of Public Relations in Roanoke, VA is $233,016. Salary.com reports that pay typically ranges from $197,491 to $273,859, with most professionals earning between $165,147 and $311,043.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $296,384 | $24,699 | $5,700 | $142 |
| Average | $252,182 | $21,015 | $4,850 | $121 |
| 25th Percentile | $213,735 | $17,811 | $4,110 | $103 |
An entry-level VP of Public Relations with under 1 year experience makes about $208,827. With less than 2 years of experience, a mid-level VP of Public Relations makes around $211,972. After 2-4 years, the VP of Public Relations pay rises to about $216,166. Those senior VP of Public Relations with 5-8 years of experience earn roughly $222,457, and those VP of Public Relations having 8 years or more experience are expected to earn about $230,321 on average.
| Levels | Salary |
|---|---|
| Entry Level VP of Public Relations | $208,827 |
| Intermediate Level VP of Public Relations | $211,972 |
| Senior Level VP of Public Relations | $216,166 |
| Specialist Level VP of Public Relations | $222,457 |
| Expert Level VP of Public Relations | $230,321 |
| Entry Level | 17% |
| Mid Level | 16% |
| Senior Level | 14% |
| Top Level | 12% |
| Experienced | 9% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Business Requirements
|
$314,572 |
35%
|
|
Lean
|
$270,299 |
16%
|
|
Storytelling
|
$251,658 |
8%
|
|
Corporate Communications
|
$246,997 |
6%
|
|
Problem Solving
|
$246,997 |
6%
|
|
Insight
|
$244,667 |
5%
|
