E-commerce Site Merchandising Manager Salary in the United States

How much does an E-commerce Site Merchandising Manager make in the United States?

As of August 01, 2026, the average salary for an E-commerce Site Merchandising Manager in the United States is $106,780 per year, which breaks down to an hourly rate of $51.

However, an E-commerce Site Merchandising Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $123,286
  • Majority Range (25th-75th percentile): $92,880 to $115,420
  • Entry-Level (10th percentile): $80,225
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View as table View as graph 25% $92,880 10% $80,225 90% $123,286 75% $115,420 $106,780 50%(Median) Didn’t find job title? Click

E-commerce Site Merchandising Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $115,420 $9,618 $2,220 $55
Average $106,780 $8,898 $2,053 $51
25th Percentile $92,880 $7,740 $1,786 $45
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Key Factors That Influence E-commerce Site Merchandising Manager Salaries

An E-commerce Site Merchandising Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.

How Experience Level Affects E-commerce Site Merchandising Manager Salaries?

Experience is a primary driver of an E-commerce Site Merchandising Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital Merchandiser -Entry (0-2 years): $42,852
  • Digital Merchandiser -Intermediate (2-4 years): $69,003
  • Digital Merchandiser -Senior (4-7 years): $81,039
  • E-commerce Site Merchandising Manager (7+ years): $106,771
Job Role Years of Experience Average Salary
Digital Merchandiser -Entry0-2 years$42,852
Digital Merchandiser -Intermediate2-4 years$69,003
Digital Merchandiser -Senior4-7 years$81,039
E-commerce Site Merchandising Manager7+ years$106,771
$42,852 Digital M...
$69,003 Digital M...
$81,039 Digital M...
$106,771 E-commerc...
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What Am I Worth?

Top Paying Cities for E-commerce Site Merchandising Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $134,680
  • San Francisco: $133,200
  • Oakland: $130,390

What Skills Can Increase an E-commerce Site Merchandising Manager's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 5.7% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Web Analytics (Mentioned in 1.9% Job Postings): Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
  • Content Management (Mentioned in 0.95% Job Postings): Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.
See More Skills
Skills Demand Percentage
Insight 5.7%
Web Analytics 1.9%
Content Management 0.95%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an E-commerce Site Merchandising Manager's salary.
  • Resilience: Can increase your salary by up to 20%.
  • Data-Driven Decision-Making: Can increase your salary by up to 18%.
  • A/B Testing: Can increase your salary by up to 15%.
Skill Salary Salary % Increase
Resilience
$128,136
20%
Data-Driven Decision-Making
$126,000
18%
A/B Testing
$122,797
15%
Omnichannel
$122,797
15%
Storytelling
$120,661
13%
Motivating
$120,661
13%
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E-commerce Site Merchandising Manager Salary by Company Size: Startups vs. Enterprise

E-commerce Site Merchandising Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $119,534. While startup companies pay approximate $101,123.

E-commerce Site Merchandising Manager Salary by Company Size

Company Size Employees Average Salary
Startup1~50$101,123
Growth Stage51~500$106,950
Established501~5000$115,431
Enterprise5000+$119,534

E-commerce Site Merchandising Manager Salary by Industry: Top Paying Sectors

For E-commerce Site Merchandising Manager roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Healthcare sectors offer the strongest compensation, at 30% above the average. In contrast, E-commerce Site Merchandising Manager positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view E-commerce Site Merchandising Manager as a support function rather than a direct revenue driver.

The top paying industries for an E-commerce Site Merchandising Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$138,814$67.030%
Healthcare$133,475$64.025%
Energy & Utilities$122,797$59.015%
Aerospace & Defense$117,458$56.010%
Internet$117,458$56.010%

How Education impacts an E-commerce Site Merchandising Manager's Salary?

Your level of education can impact your salary potential. While many E-commerce Site Merchandising Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an E-commerce Site Merchandising Manager with a Bachelor's Degree is between $109,147 and $119,739).

E-commerce Site Merchandising Manager Salaries by Degree Level

Typical Education for E-commerce Site Merchandising Manager
Degree Level % of user with this level of education
No Diploma 2.0%
High School 4.1%
Associates 4.1%
Bachelors 63.3%
Masters 26.5%
Doctorate 0.0%
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E-commerce Site Merchandising Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an E-commerce Site Merchandising Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for E-commerce Site Merchandising Manager

Salaries for an E-commerce Site Merchandising Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $108,117 in 2023 to around $105,571 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of E-commerce Site Merchandising Manager salary trends, .

Average Annual Salary of E-commerce Site Merchandising Manager Over Time

2022
$???
2023
$108,117
2024
$106,376
2025
$105,571
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $108,117
2024 $106,376
2025 $105,571
2026
View More
2027
View More

Most common benefits for E-commerce Site Merchandising Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for E-commerce Site Merchandising Manager

Here are companies hiring for E-commerce Site Merchandising Manager and their salaries, click below for more details.

Find Your Next E-commerce Site Merchandising Manager Job

Ready to take the next step in your career? Browse thousands of current E-commerce Site Merchandising Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
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FAQ about E-commerce Site Merchandising Manager

1. What industry pays the highest salary for E-commerce Site Merchandising Manager?

The Software & Networking industry offers the highest average compensation for E-commerce Site Merchandising Manager roles, with salaries approximately 30% above the market median.

2. What is the highest salary of site manager?

The highest salary for an E-commerce Site Merchandising Manager is £140,770 per year. In comparison, the average salaries in various cities in the UK are significantly lower, with London at £50,691, Reading at £47,536, and Birmingham at £46,412. This highlights the competitive compensation for this role in the e-commerce sector.

3. What does a site merchandising manager do?

As a Site Merchandising Manager, you will lead initiatives to enhance site functionality, improve customer experience, and boost operational efficiency. You'll serve as the main liaison between the merchandising team and key stakeholders like Product, Marketing, IT, and Customer Service. The salary for this role ranges from $99,660 to $140,770, with a midpoint of $117,720.

4. What is an ecommerce merchandising manager?

An E-commerce Merchandising Manager is responsible for optimizing site search, product data, sorting, filters, recommendations, and content strategies to enhance user experience and drive sales. The salary for this role typically ranges from $99,660 to $140,770, with a midpoint of $117,720, reflecting the importance of effective merchandising in e-commerce success.

5. What is the highest salary in e-commerce?

The highest salary for an E-commerce Site Merchandising Manager is approximately $140,770. The top 10% of employees in this role can earn significantly more, reflecting the demand for skilled professionals in the e-commerce sector.

6. How do I become an ecommerce merchandiser?

To become an e-commerce merchandiser, typically, you need a bachelor's degree in marketing or business. Key qualifications include strong problem-solving skills, proficiency in photo and video editing software like Adobe, a solid understanding of web design principles, and expertise in MS Office Suite. Salaries for this role range from $99,660 to $140,770, with a median of $117,720.

7. Does e-commerce make good money?

E-commerce can be lucrative, with roles like an E-commerce Site Merchandising Manager earning between $99,660 and $140,770 annually, depending on experience and responsibilities. While a 2023 study indicates gross profit margins of about 42.78% and net margins of 0.64%, actual profits will vary based on product types and pricing strategies.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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