Head of Advertising Salary in the United States

How much does a Head of Advertising make in the United States?

As of January 01, 2026, the average salary for a Head of Advertising in the United States is $275,527 per year, which breaks down to an hourly rate of $132.

However, a Head of Advertising's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $336,356
  • Majority Range (25th-75th percentile): $258,744 to $307,367
  • Entry-Level (10th percentile): $243,464
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View as table View as graph 25% $258,744 10% $243,464 90% $336,356 75% $307,367 $275,527 50%(Median) Didn’t find job title? Click

Head of Advertising Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $307,367 $25,614 $5,911 $148
Average $275,527 $22,961 $5,299 $132
25th Percentile $258,744 $21,562 $4,976 $124
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Key Factors That Influence Head of Advertising Salaries

A Head of Advertising's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Head of Advertising Salaries?

Experience is a primary driver of a Head of Advertising's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $265,247
  • Early Career (1-2 years): $266,750
  • Mid-Level (2-4 years): $268,002
  • Senior-Level (5-8 years): $270,006
  • Expert (over 8 years): $272,511
Levels Salary
Entry Level Head of Advertising$265,247
Intermediate Level Head of Advertising$266,750
Senior Level Head of Advertising$268,002
Specialist Level Head of Advertising$270,006
Expert Level Head of Advertising$272,511
$265,247 0 yr
$266,750 < 2 yrs
$268,002 2-4 yrs
$270,006 5-8 yrs
$272,511 > 8 yrs
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What Am I Worth?

How Do Head of Advertising Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Head of Advertisings. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $305,065.
  • California: $303,908.
  • Massachusetts: $299,857.

Top Paying Cities for Head of Advertisings

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $347,525
  • San Francisco: $344,109
  • Oakland: $336,476

What Skills Can Increase a Head of Advertising's Salary?

Demanded Skills for the Role:

  • Presentation (Mentioned in 5.56% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
  • Publishing (Mentioned in 2.44% Job Postings): Publishing is the dissemination of literature, music, or information. It is the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display their content. Also, the word "publisher" can refer both to an individual who leads a publishing company or an imprint and to an individual who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works, such as books (the "book trade") and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing, websites, blogs, video game publishers, and the like. Publishing includes the following stages of development: acquisition, copy editing, production, printing (and its electronic equivalents), marketing, and distribution.
  • Digital Media (Mentioned in 1.78% Job Postings): Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
See More Skills
Skills Demand Percentage
Presentation 5.56%
Publishing 2.44%
Digital Media 1.78%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Head of Advertising's salary.
  • Goal Oriented: Can increase your salary by up to 26%.
  • Negotiating: Can increase your salary by up to 10%.
  • Team Operations: Can increase your salary by up to 10%.
Skill Salary Salary % Increase
Goal Oriented
$347,164
26%
Negotiating
$303,080
10%
Team Operations
$303,080
10%
SEM
$294,814
7%
Market Research
$292,059
6%
Analysis
$292,059
6%
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Head of Advertising Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Head of Advertising's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Head of Advertising

Salaries for a Head of Advertising can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $249,687 in 2023 to around $245,702 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Head of Advertising salary trends, .

Average Annual Salary of Head of Advertising Over Time

2022
$???
2023
$249,687
2024
$247,947
2025
$245,702
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $249,687
2024 $247,947
2025 $245,702
2026
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2027
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Most common benefits for Head of Advertising

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Head of Advertising

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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