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Product/Brand Marketing Analyst II Salary in the United States

How much does a Product/Brand Marketing Analyst II make in the United States?

As of August 01, 2026, the average salary for a Product/Brand Marketing Analyst II in the United States is $76,866 per year, which breaks down to an hourly rate of $37.

However, a Product/Brand Marketing Analyst II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $85,127
  • Majority Range (25th-75th percentile): $71,814 to $81,190
  • Entry-Level (10th percentile): $67,214
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Product/Brand Marketing Analyst II Salaries

A Product/Brand Marketing Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Product/Brand Marketing Analyst II Salaries?

Experience is a primary driver of a Product/Brand Marketing Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Product/Brand Marketing Analyst I (0-2 years): $62,070
  • Product/Brand Marketing Analyst II (2-4 years): $76,866
  • Product/Brand Marketing Analyst III (4-7 years): $111,581
  • Product/Brand Marketing Analyst IV (7+ years): $135,552
  • Product/Brand Marketing Analyst V (7-10 years): $159,875
Job Role Years of Experience Average Salary
Product/Brand Marketing Analyst I0-2 years$62,070
Product/Brand Marketing Analyst II2-4 years$76,866
Product/Brand Marketing Analyst III4-7 years$111,581
Product/Brand Marketing Analyst IV7+ years$135,552
Product/Brand Marketing Analyst V7-10 years$159,875
View as Graph

How Do Product/Brand Marketing Analyst IIs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Product/Brand Marketing Analyst IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $85,106.
  • California: $84,783.
  • Massachusetts: $83,653.

Top Paying Cities for Product/Brand Marketing Analyst II

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $96,951
  • San Francisco: $95,890
  • Oakland: $93,869

What Skills Can Increase a Product/Brand Marketing Analyst II's Salary?

Demanded Skills for the Role:

  • Collaboration (Mentioned in 7.94% Job Postings): Works cooperatively and shares ideas with coworkers and managers to achieve common goals and objectives.
  • Product Development (Mentioned in 2.12% Job Postings): Overseeing the creation of new products or improvement of the performance, cost, or quality of existing products to achieve business goals.
  • Market Intelligence (Mentioned in 0.53% Job Postings): A gathering and analyzing information relevant to a company's market - trends, competitor and customer monitoring.
Skills Demand Percentage
Collaboration 7.94%
Product Development 2.12%
Market Intelligence 0.53%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Product/Brand Marketing Analyst II's salary.

  • Go To Market: Can increase your salary by up to 21%.
  • Global Perspective: Can increase your salary by up to 18%.
  • Market Intelligence: Can increase your salary by up to 17%.
Skill Salary Salary % Increase
Go To Market $93,008
21%
Global Perspective $90,702
18%
Market Intelligence $89,933
17%
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Product/Brand Marketing Analyst II Salary by Company Size: Startups vs. Enterprise

Product/Brand Marketing Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $86,047. While startup companies pay approximate $72,794.

Product/Brand Marketing Analyst II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $72,794
Growth Stage 51~500 $76,988
Established 501~5000 $83,094
Enterprise 5000+ $86,047

Product/Brand Marketing Analyst II Salary by Industry: Top Paying Sectors

For Product/Brand Marketing Analyst II roles, the industry you choose can affect earning potential by as much as 93% (the gap between the highest and lowest paying industries). Data shows that the Internet and Pharmaceuticals sectors offer the strongest compensation, at 40% above the average. In contrast, Product/Brand Marketing Analyst positions in Transportation or MFG Nondurable typically offer lower base pay, as these industries often view Product/Brand Marketing Analyst II as a support function rather than a direct revenue driver.

The top paying industries for a Product/Brand Marketing Analyst II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Internet$107,612$52.040%
Pharmaceuticals$103,769$50.035%
Financial Services$99,926$48.030%
Business Services$96,082$46.025%
Insurance$92,239$44.020%

How Education impacts an Product/Brand Marketing Analyst II's Salary?

Your level of education can impact your salary potential. While many Product/Brand Marketing Analyst II enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Product/Brand Marketing Analyst II with a Bachelor's Degree is between $82,268 and $87,354.

Product/Brand Marketing Analyst II Salaries by Degree Level

Typical Education for Product/Brand Marketing Analyst II
Degree Level % of user with this level of education
No Diploma 1.2%
High School 51.5%
Associates 1.2%
Bachelors 51.5%
Masters 47.2%
Doctorate 0.0%
View as Graph

Product/Brand Marketing Analyst II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Product/Brand Marketing Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$71,814
Average $76,866/year
$81,190
$5,985
Average $6,406/month
$6,766
$1,381
Average $1,478/week
$1,561
$35
Average $37/hour
$39
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $81,190 $6,766 $1,561 $39
Average $76,866 $6,406 $1,478 $37
25th Percentile $71,814 $5,985 $1,381 $35

Product/Brand Marketing Analyst II Salary Growth & Career Path

Product/Brand Marketing Analyst II

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Product/Brand Marketing Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Category Management Analyst III $97,369 27%
Influencer Marketing Specialist III $94,341 23%
Media Product Development Manager $107,230 40%
Product/Brand Marketing Analyst III $111,581 45%

Most common benefits for Product/Brand Marketing Analyst II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Product/Brand Marketing Analyst II

Here are companies hiring for Product/Brand Marketing Analyst II and their salaries, click below for more details.

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FAQ about Product/Brand Marketing Analyst II

1. Where can a Product/Brand Marketing Analyst II earn the most?

A Product/Brand Marketing Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Product/Brand Marketing Analyst II earns the most in San Jose, CA, where the annual salary of a Product/Brand Marketing Analyst II is $96,951.

2. What is the highest pay for Product/Brand Marketing Analyst II?

The highest pay for Product/Brand Marketing Analyst II is $85,127.

3. What is the lowest pay for Product/Brand Marketing Analyst II?

The lowest pay for Product/Brand Marketing Analyst II is $67,214.

4. What are the responsibilities of Product/Brand Marketing Analyst II?

Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

5. What industry pays the highest salary for Product/Brand Marketing Analyst II?

The Internet industry offers the highest average compensation for Product/Brand Marketing Analyst II roles, with salaries approximately 40% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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