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Digital Metrics/Analytics Marketing Analyst II Salary in the United States

How much does a Digital Metrics/Analytics Marketing Analyst II make in the United States?

As of August 01, 2026, the average salary for a Digital Metrics/Analytics Marketing Analyst II in the United States is $70,650 per year, which breaks down to an hourly rate of $34.

However, a Digital Metrics/Analytics Marketing Analyst II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $81,788
  • Majority Range (25th-75th percentile): $65,240 to $76,480
  • Entry-Level (10th percentile): $60,314
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View as table View as graph 25% $65,240 10% $60,314 90% $81,788 75% $76,480 $70,650 50%(Median) Didn’t find job title? Click

Digital Metrics/Analytics Marketing Analyst II Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $76,480 $6,373 $1,471 $37
Average $70,650 $5,888 $1,359 $34
25th Percentile $65,240 $5,437 $1,255 $31
Check out Digital Metrics/Analytics Marketing Analyst II Job Openings in the United States
Chief AI Officer

Confidential - Columbus, OH

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Confidential - Columbus, OH

Vice President Credit Risk Strategy&Data Science

Confidential - Columbus, OH

Regional Truck Driver Company

KreilKamp Trucking - Columbus, OH

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Key Factors That Influence Digital Metrics/Analytics Marketing Analyst II Salaries

A Digital Metrics/Analytics Marketing Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.

How Experience Level Affects Digital Metrics/Analytics Marketing Analyst Salaries?

Experience is a primary driver of a Digital Metrics/Analytics Marketing Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital Customer Acquisition Analyst I (0-2 years): $60,058
  • Digital Metrics/Analytics Marketing Analyst II (2-4 years): $70,644
  • Digital Customer Acquisition Analyst III (4-7 years): $101,432
  • Digital Marketing Specialist IV (7+ years): $119,758
  • Digital Customer Acquisition Team Leader (7+ years): $103,844
Job Role Years of Experience Average Salary
Digital Customer Acquisition Analyst I0-2 years$60,058
Digital Metrics/Analytics Marketing Analyst II2-4 years$70,644
Digital Customer Acquisition Analyst III4-7 years$101,432
Digital Marketing Specialist IV7+ years$119,758
Digital Customer Acquisition Team Leader7+ years$103,844
$60,058 Digital C...
$70,644 Digital M...
$101,432 Digital C...
$119,758 Digital M...
$103,844 Digital C...
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What Am I Worth?

How Do Digital Metrics/Analytics Marketing Analyst II Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Metrics/Analytics Marketing Analyst IIs. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $78,220.
  • California: $77,930.
  • Massachusetts: $76,890.

Top Paying Cities for Digital Metrics/Analytics Marketing Analyst IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $89,110
  • San Francisco: $88,130
  • Oakland: $86,280

What Skills Can Increase a Digital Metrics/Analytics Marketing Analyst II's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 3.49% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Marketing Communications (Mentioned in 2.56% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
  • HTML (Mentioned in 1.61% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.
See More Skills
Skills Demand Percentage
Insight 3.49%
Marketing Communications 2.56%
HTML 1.61%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Metrics/Analytics Marketing Analyst II's salary.
  • Consulting: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
  • Innovation: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Consulting
$73,476
4%
Leadership
$73,476
4%
Innovation
$73,476
4%
Insight
$72,770
3%
B2B
$72,770
3%
Products and Services
$72,770
3%
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Digital Metrics/Analytics Marketing Analyst II Salary by Company Size: Startups vs. Enterprise

Digital Metrics/Analytics Marketing Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $79,089. While startup companies pay approximate $66,907.

Digital Metrics/Analytics Marketing Analyst II Salary by Company Size

Company Size Employees Average Salary
Startup1~50$66,907
Growth Stage51~500$70,762
Established501~5000$76,374
Enterprise5000+$79,089

Digital Metrics/Analytics Marketing Analyst II Salary by Industry: Top Paying Sectors

For Digital Metrics/Analytics Marketing Analyst II roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Digital Metrics/Analytics Marketing Analyst positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Digital Metrics/Analytics Marketing Analyst II as a support function rather than a direct revenue driver.

The top paying industries for a Digital Metrics/Analytics Marketing Analyst II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$81,248$39.015%
Chemicals$81,248$39.015%
Energy & Utilities$81,248$39.015%
Hospitality & Leisure$81,248$39.015%
Media$81,248$39.015%

Digital Metrics/Analytics Marketing Analyst II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Metrics/Analytics Marketing Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Digital Metrics/Analytics Marketing Analyst II Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Digital Metrics/Analytics Marketing Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Digital Metrics/Analytics Marketing Analyst II Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Digital Customer Acquisition Analyst III $101,500 44%
Marketing PPC/SEM Specialist III $89,600 27%

Salary Trends for Digital Metrics/Analytics Marketing Analyst II

Salaries for a Digital Metrics/Analytics Marketing Analyst II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,384 in 2023 to around $71,515 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Metrics/Analytics Marketing Analyst II salary trends, .

Average Annual Salary of Digital Metrics/Analytics Marketing Analyst II Over Time

2022
$???
2023
$71,384
2024
$71,873
2025
$71,515
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $71,384
2024 $71,873
2025 $71,515
2026
View More
2027
View More

Most common benefits for Digital Metrics/Analytics Marketing Analyst II

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital Metrics/Analytics Marketing Analyst II

Here are companies hiring for Digital Metrics/Analytics Marketing Analyst II and their salaries, click below for more details.

Find Your Next Digital Metrics/Analytics Marketing Analyst II Job

Ready to take the next step in your career? Browse thousands of current Digital Metrics/Analytics Marketing Analyst II job openings on our job board. Use the search bar below to find your perfect match.

United States
  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Vice President, Payments Engineering. About the Company. Globally-recognized provider of corporate payment solutions. Industry. Financial Services. Type. P... more

    22 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Senior Vice President of Project Delivery. About the Company. A multi-billion-dollar construction organization with collaborative, servant-minded leadershi... more

    22 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Chief of Staff. About the Company. Innovative travel platform for booking & managing work trips. Industry. Computer Software. Type. Privately Held, VC-back... more

    22 Days Ago

  • McDonalds

    Columbus, OH

    McDonalds | Columbus, OH

    McDonald’s is seeking Crew Team Members to assist with daily restaurant operations including customer service, food preparation, and maintaining restaurant... more

    29 Days Ago

  • Amazon Flex

    Columbus, OH

    Amazon Flex | Columbus, OH

    Amazon Flex Delivery Drivers use their own vehicle to deliver Amazon packages to customers on scheduled delivery blocks. Drivers are responsible for pickin... more

    29 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Vice President, Commercial. About the Company. Globally-recognized manufacturer of packaging components & delivery systems for injectable drugs. Industry. ... more

    1 Month Ago

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FAQ about Digital Metrics/Analytics Marketing Analyst II

1. What industry pays the highest salary for Digital Metrics/Analytics Marketing Analyst II?

The Aerospace & Defense industry offers the highest average compensation for Digital Metrics/Analytics Marketing Analyst II roles, with salaries approximately 15% above the market median.

2. Does digital marketing pay well in USA?

Digital marketing salaries in the USA can vary significantly. For a Digital Metrics/Analytics Marketing Analyst, the salary ranges from a minimum of $70,170 to a maximum of $86,230, with a midpoint average of $77,580. This indicates that digital marketing roles can offer competitive compensation, depending on experience and specific job responsibilities.

3. How much do marketing analysts make in the US?

Marketing Analysts in the US typically earn between $70,170 and $86,230 annually. The average salary is around $77,580, translating to approximately $6,465 per month. While top earners can make significantly more, the majority fall within this range, reflecting the demand for digital metrics and analytics expertise in the marketing field.

4. Is market analyst a stressful job?

Market Analysts, including Digital Metrics/Analytics roles, may face stress from tight deadlines, data accuracy demands, and changing market trends. With salaries ranging from $70,170 to $86,230, it's essential to prioritize tasks, communicate clearly with stakeholders, and regularly assess workload to manage stress effectively.

5. What is the salary of a digital marketing analyst?

The estimated total pay for a Digital Metrics/Analytics Marketing Analyst ranges from $70,170 to $86,230 per year, with a median salary of $77,580. This reflects the competitive nature of the field and the varying levels of experience and expertise among professionals.

6. What degree do you need to be a marketing analyst?

To become a marketing analyst, you typically need a bachelor's degree in marketing. This foundational step is essential for launching your career in the field. As you gain experience, you can expect to earn a salary ranging from $70,170 to $86,230, with a median salary of about $77,580.

7. Can I make 100k in marketing?

Yes, it is possible to make $100,000 or more in marketing, especially as a consultant. However, the average salary for a Digital Metrics/Analytics Marketing Analyst ranges from $70,170 to $86,230. With experience and in-demand skills, reaching a six-figure income is achievable in the US market.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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