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How much does an Intermediate Public Relations Specialist make?

As of December 01, 2024, the average annual pay of Intermediate Public Relations Specialist in Virginia Beach, VA is $73,800. While Salary.com is seeing that Intermediate Public Relations Specialist salary in Virginia Beach, VA can go up to $89,657 or down to $58,134, but most earn between $65,600 and $82,100. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Intermediate Public Relations Specialist in the United States.

Intermediate Public Relations Specialist Salaries by Percentile
Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $82,100 $6,842 $1,579 $39
Average $73,800 $6,150 $1,419 $35
25th Percentile $65,600 $5,467 $1,262 $32

Average Salary

25% $65,600 10% $58,134 90% $89,657 75% $82,100 $73,800 50%(Median) Didn’t find job title? Click
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Last Updated on December 01, 2024
Last Updated on December 01, 2024
Levels Salary
Entry Level Intermediate Public Relations Specialist $70,817
Intermediate Level Intermediate Public Relations Specialist $71,062
Senior Level Intermediate Public Relations Specialist $74,123
Specialist Level Intermediate Public Relations Specialist $77,519
Expert Level Intermediate Public Relations Specialist $77,761
$70,817 0 yr
$71,062 < 2 yrs
$74,123 2-4 yrs
$77,519 5-8 yrs
$77,761 > 8 yrs
Last Updated on December 01, 2024
Entry Level 4%
Mid Level 4%
Senior Level 0%
Top Level 5%
Experienced 5%
View as graph
Last Updated on December 01, 2024

Job Openings of Intermediate Public Relations Specialist

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Cost of Living In Virginia Beach, VA

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Best-Paid Skills and Qualifications for Intermediate Public Relations Specialist

What skills does an Intermediate Public Relations Specialist need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

2.

Media Relations: Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. It is possible for communication between the media and the organization to be initiated by either side. However dealing with the media presents unique challenges in that the news media cannot be controlled — they have ultimate control over whether stories pitched to them are of interest to their audiences. Because of this fact, ongoing relationships between an organization and the news media are vital. One way to ensure a positive working relationship with media personnel is to become deeply familiar with their "beats" and areas of interests. Media relations and public relations practitioners should read as many magazines, journals, newspapers, and blogs as possible, as they relate to one's practice.

3.

Marketing Research: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

Customer Service 6.44%
Media Relations 1.81%
Marketing Research 1.25%
Others 90.5%
View as Table
What skills can make your compensation higher?
Mastering certain skills can make the compensation of an Intermediate Public Relations Specialist higher. Salary.com's Real-time Job Posting Salary Data provides you the latest highly compensated skills to help you get a higher pay. For example, if you master Marketing Research, you can get a 27% salary raise. If you are good at Corporate Communications, your salary will increase by 16%. If you are expert in CRM, your salary will rise by 13%.
Skill Salary Demand
Marketing Research
$93,726
27%
Corporate Communications
$85,608
16%
CRM
$83,394
13%
Relationship Management
$81,918
11%
Campaign Management
$81,918
11%
Building Relationships
$80,442
9%
Last Updated on December 01, 2024

About Our Data

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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The average salary for an Intermediate Public Relations Specialist is $73,800 per year in Virginia Beach, VA, updated at December 01, 2024.
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