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Media Planning & Strategy Associate IV Salary in the United States

How much does a Media Planning & Strategy Associate IV make in the United States?

As of September 01, 2026, the average salary for a Media Planning & Strategy Associate IV in the United States is $115,373 per year, which breaks down to an hourly rate of $55.

However, a Media Planning & Strategy Associate IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $126,912
  • Majority Range (25th-75th percentile): $107,053 to $121,413
  • Entry-Level (10th percentile): $99,478
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Media Planning & Strategy Associate IV Salaries

A Media Planning & Strategy Associate IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Media Planning & Strategy Associate Salaries?

Experience is a primary driver of a Media Planning & Strategy Associate IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Media Planning Specialist II (2-4 years): $67,721
  • Marketing Media Buying Specialist III (4-7 years): $87,793
  • Media Planning & Strategy Associate IV (7+ years): $115,358
  • Media Supervisor (7+ years): $102,023
  • Director of Media Supervisor (7+ years): $97,027
Job Role Years of Experience Average Salary
Marketing Media Planning Specialist II2-4 years$67,721
Marketing Media Buying Specialist III4-7 years$87,793
Media Planning & Strategy Associate IV7+ years$115,358
Media Supervisor7+ years$102,023
Director of Media Supervisor7+ years$97,027
View as Graph

How Do Media Planning & Strategy Associate IV Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning & Strategy Associate IVs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $127,743.
  • California: $127,253.
  • Massachusetts: $125,563.

Top Paying Cities for Media Planning & Strategy Associate IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $145,523
  • San Francisco: $143,923
  • Oakland: $140,893

Media Planning & Strategy Associate IV Salary by Company Size: Startups vs. Enterprise

Media Planning & Strategy Associate IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $128,934. While startup companies pay approximate $109,065.

Media Planning & Strategy Associate IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $109,065
Growth Stage 51~500 $115,347
Established 501~5000 $124,502
Enterprise 5000+ $128,934

Media Planning & Strategy Associate IV Salary by Industry: Top Paying Sectors

For Media Planning & Strategy Associate IV roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Internet and Biotechnology sectors offer the strongest compensation, at 30% above the average. In contrast, Media Planning & Strategy Associate positions in Edu., Gov't. & Nonprofit or Telecom typically offer lower base pay, as these industries often view Media Planning & Strategy Associate IV as a support function rather than a direct revenue driver.

The top paying industries for a Media Planning & Strategy Associate IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Internet$149,985$72.030%
Biotechnology$132,679$64.015%
Software & Networking$132,679$64.015%
Financial Services$126,910$61.010%
Healthcare$126,910$61.010%

Media Planning & Strategy Associate IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Media Planning & Strategy Associate IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$107,053
Average $115,373/year
$121,413
$8,921
Average $9,614/month
$10,118
$2,059
Average $2,219/week
$2,335
$51
Average $55/hour
$58
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $121,413 $10,118 $2,335 $58
Average $115,373 $9,614 $2,219 $55
25th Percentile $107,053 $8,921 $2,059 $51

Most common benefits for Media Planning & Strategy Associate IV

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Media Planning & Strategy Associate IV

Here are companies hiring for Media Planning & Strategy Associate IV and their salaries, click below for more details.

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FAQ about Media Planning & Strategy Associate IV

1. What industry pays the highest salary for Media Planning & Strategy Associate IV?

The Internet industry offers the highest average compensation for Media Planning & Strategy Associate IV roles, with salaries approximately 30% above the market median.

2. How much do entry level media strategists make?

Entry-level media strategists typically earn between $112,713 and $130,323, with the potential to reach up to $146,813 as they gain experience. While internships can provide valuable experience, starting in an entry-level marketing position can also be beneficial for skill development and career growth.

3. How much do integrated planners make?

Integrated planners typically earn between $112,713 and $146,813 annually, with a midpoint salary of $130,323. This range reflects the compensation for Media Planning & Strategy Associates in major metropolitan areas, aligning with industry standards for similar roles.

4. How much does a director of integrated media planning make?

The estimated total pay for a Media Planning & Strategy Associate ranges from $112,713 to $146,813 per year, with a mid-salary of $130,323. These figures reflect the salary range based on industry data and represent the midpoint of the salary spectrum for this role.

5. How much do social media strategists make in the US?

As of now, the salary for a Media Planning & Strategy Associate in the US ranges from $112,713 to $146,813 annually, with a midpoint of $130,323. This reflects a more specialized role compared to a Social Media Strategist, whose average pay is significantly lower.

6. How much do media planners make at CMI media Group?

The estimated total pay range for a Media Planning & Strategy Associate at CMI Media Group is $112,713 to $146,813 per year. The average base salary for this position is approximately $130,323 annually, reflecting the competitive compensation in the media planning field.

7. How much does an associate integrated media planning OMD make?

The salary for a Media Planning & Strategy Associate typically ranges from $112,713 to $146,813, with a midpoint of $130,323. This reflects the competitive compensation in the industry, significantly higher than the previously mentioned average of $63K per year.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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