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Media Planning & Strategy Associate II Salary in the United States

How much does a Media Planning & Strategy Associate II make in the United States?

As of January 01, 2026, the average salary for a Media Planning & Strategy Associate II in the United States is $67,783 per year, which breaks down to an hourly rate of $33.

However, a Media Planning & Strategy Associate II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $73,954
  • Majority Range (25th-75th percentile): $62,353 to $71,013
  • Entry-Level (10th percentile): $57,409
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View as table View as graph 25% $62,353 10% $57,409 90% $73,954 75% $71,013 $67,783 50%(Median) Didn’t find job title? Click

Media Planning & Strategy Associate II Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $71,013 $5,918 $1,366 $34
Average $67,783 $5,649 $1,304 $33
25th Percentile $62,353 $5,196 $1,199 $30
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Key Factors That Influence Media Planning & Strategy Associate II Salaries

A Media Planning & Strategy Associate II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Media Planning & Strategy Associate Salaries?

Experience is a primary driver of a Media Planning & Strategy Associate II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Media Planning Specialist I (0-2 years): $56,097
  • Media Planning & Strategy Associate II (2-4 years): $67,767
  • Marketing Media Buying Specialist III (4-7 years): $87,804
  • Marketing Media Planning Specialist IV (7+ years): $115,382
  • Media Supervisor (7+ years): $100,585
Job Role Years of Experience Average Salary
Marketing Media Planning Specialist I0-2 years$56,097
Media Planning & Strategy Associate II2-4 years$67,767
Marketing Media Buying Specialist III4-7 years$87,804
Marketing Media Planning Specialist IV7+ years$115,382
Media Supervisor7+ years$100,585
$56,097 Marketing...
$67,767 Media Pla...
$87,804 Marketing...
$115,382 Marketing...
$100,585 Media Sup...
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What Am I Worth?

How Do Media Planning & Strategy Associate II Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning & Strategy Associate IIs. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $75,053.
  • California: $74,763.
  • Massachusetts: $73,773.

Top Paying Cities for Media Planning & Strategy Associate IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $85,493
  • San Francisco: $84,653
  • Oakland: $82,773

What Skills Can Increase a Media Planning & Strategy Associate II's Salary?

Demanded Skills for the Role:

  • Planning (Mentioned in 17.01% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
  • PowerPoint (Mentioned in 2.55% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
  • Campaign Management (Mentioned in 1.33% Job Postings): Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
See More Skills
Skills Demand Percentage
Planning 17.01%
PowerPoint 2.55%
Campaign Management 1.33%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Media Planning & Strategy Associate II's salary.
  • Customer Relationship Management: Can increase your salary by up to 9%.
  • Leadership: Can increase your salary by up to 7%.
  • RFP: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Customer Relationship Management
$73,883
9%
Leadership
$72,528
7%
RFP
$71,850
6%
Innovation
$71,850
6%
B2C
$71,172
5%
Relationship Management
$71,172
5%
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How Education impacts a Media Planning & Strategy Associate II's Salary?

Your level of education can impact your salary potential. While many Media Planning & Strategy Associate IIs enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Media Planning & Strategy Associate II with a High School Diploma or Technical Certificate is between $66,264 and $72,003).

Media Planning & Strategy Associate II Salaries by Degree Level

Typical Education for Media Planning & Strategy Associate II
Degree Level % of user with this level of education
No Diploma 0.7%
High School 1.2%
Associates 2.1%
Bachelors 85.4%
Masters 10.5%
Doctorate 0.1%
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Media Planning & Strategy Associate II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Media Planning & Strategy Associate II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Media Planning & Strategy Associate II

Salaries for a Media Planning & Strategy Associate II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,904 in 2023 to around $72,029 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planning & Strategy Associate II salary trends, .

Average Annual Salary of Media Planning & Strategy Associate II Over Time

2022
$???
2023
$71,904
2024
$72,441
2025
$72,029
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $71,904
2024 $72,441
2025 $72,029
2026
View More
2027
View More

Most common benefits for Media Planning & Strategy Associate II

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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FAQ about Media Planning & Strategy Associate II

1. How much do media sales associates make?

As of now, the salary for a Media Planning & Strategy Associate ranges from $63,843 to $82,493 annually, with a median salary of $72,653. This translates to approximately $30.67 to $39.65 per hour, or about $1,202 to $1,587 per week.

2. What is the highest salary of associate director?

The highest salary for a Media Planning & Strategy Associate is $82,493. The salary range for this position typically starts at a minimum of $63,843, with a mid-level salary of $72,653.

3. What does an associate strategy director do?

The Associate Strategy Director is essential in developing brand and communication strategies for clients. This role requires collaboration with creative, account, and project management teams to create impactful solutions. The salary for this position ranges from $63,843 to $82,493, with a midpoint of $72,653, reflecting the importance and expertise required in this role.

4. What does a media planning associate do?

A Media Planning & Strategy Associate assists with campaign execution, evaluates audience impact, provides strategy recommendations based on optimization results, and prepares weekly summary reports. Additionally, they may act as a media buyer with television, radio, and online companies. The salary for this role ranges from $63,843 to $82,493, with a midpoint of $72,653.

5. How much does an associate integrated media planning OMD make?

The salary for an Associate Integrated Media Planner at OMD ranges from $63,843 to $82,493, with a midpoint of $72,653. This reflects the competitive compensation for this role in media planning and strategy.

6. How much do media planners make in the US?

As of now, the salary for a Media Planning & Strategy Associate in the United States ranges from $63,843 to $82,493 annually, with a median salary of $72,653. This translates to approximately $30.67 to $39.65 per hour, or about $1,228 to $1,587 per week.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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