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Media Planning Analyst IV Salary in the United States

How much does a Media Planning Analyst IV make in the United States?

As of August 01, 2026, the average salary for a Media Planning Analyst IV in the United States is $115,361 per year, which breaks down to an hourly rate of $55.

However, a Media Planning Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $126,912
  • Majority Range (25th-75th percentile): $107,056 to $121,407
  • Entry-Level (10th percentile): $99,495
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Media Planning Analyst IV Salaries

A Media Planning Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Media Planning Analyst IV Salaries?

Experience is a primary driver of a Media Planning Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Media Planning Analyst II (2-4 years): $67,727
  • Media Planning Analyst III (4-7 years): $87,794
  • Media Planning Analyst IV (7+ years): $115,361
  • Media Supervisor (7+ years): $101,844
  • Media Planning Supervisor (7+ years): $103,700
Job Role Years of Experience Average Salary
Media Planning Analyst II2-4 years$67,727
Media Planning Analyst III4-7 years$87,794
Media Planning Analyst IV7+ years$115,361
Media Supervisor7+ years$101,844
Media Planning Supervisor7+ years$103,700
View as Graph

How Do Media Planning Analyst IVs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Analyst IVs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $127,728.
  • California: $127,243.
  • Massachusetts: $125,547.

Top Paying Cities for Media Planning Analyst IV

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $145,505
  • San Francisco: $143,912
  • Oakland: $140,879

Media Planning Analyst IV Salary by Company Size: Startups vs. Enterprise

Media Planning Analyst IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $129,140. While startup companies pay approximate $109,249.

Media Planning Analyst IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $109,249
Growth Stage 51~500 $115,544
Established 501~5000 $124,708
Enterprise 5000+ $129,140

Media Planning Analyst IV Salary by Industry: Top Paying Sectors

For Media Planning Analyst IV roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Internet and Biotechnology sectors offer the strongest compensation, at 30% above the average. In contrast, Media Planning Analyst positions in Edu., Gov't. & Nonprofit or Telecom typically offer lower base pay, as these industries often view Media Planning Analyst IV as a support function rather than a direct revenue driver.

The top paying industries for a Media Planning Analyst IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Internet$149,969$72.030%
Biotechnology$132,665$64.015%
Software & Networking$132,665$64.015%
Financial Services$126,897$61.010%
Healthcare$126,897$61.010%

Media Planning Analyst IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Media Planning Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$107,056
Average $115,361/year
$121,407
$8,921
Average $9,613/month
$10,117
$2,059
Average $2,218/week
$2,335
$51
Average $55/hour
$58
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $121,407 $10,117 $2,335 $58
Average $115,361 $9,613 $2,218 $55
25th Percentile $107,056 $8,921 $2,059 $51

Media Planning Analyst IV Salary Growth & Career Path

Media Planning Analyst IV

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Media Planning Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Advertising Coordinator V $149,687 30%
Media Supervisor $101,844 -12%

Most common benefits for Media Planning Analyst IV

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Media Planning Analyst IV

Here are companies hiring for Media Planning Analyst IV and their salaries, click below for more details.

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FAQ about Media Planning Analyst IV

1. Where can a Media Planning Analyst IV earn the most?

A Media Planning Analyst IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Analyst IV earns the most in San Jose, CA, where the annual salary of a Media Planning Analyst IV is $145,505.

2. What is the highest pay for Media Planning Analyst IV?

The highest pay for Media Planning Analyst IV is $126,912.

3. What is the lowest pay for Media Planning Analyst IV?

The lowest pay for Media Planning Analyst IV is $99,495.

4. What are the responsibilities of Media Planning Analyst IV?

Responsible for the planning, execution, and optimization of media plans across multiple media channels. Coordinates the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns and ongoing campaign evolvement. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.

5. What industry pays the highest salary for Media Planning Analyst IV?

The Internet industry offers the highest average compensation for Media Planning Analyst IV roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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