As of August 01, 2026, the average salary for a Social Media Data Analyst II in the United States is $68,963 per year, which breaks down to an hourly rate of $33.
However, a Social Media Data Analyst II's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Recruit with AI
AI-Powered Talent
A Social Media Data Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Data Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Social Media Analytics Professional I | 0-2 years | $59,091 |
| Social Media Data Analyst II | 2-4 years | $68,948 |
| Social Media Marketing Channel Analyst III | 4-7 years | $91,174 |
| Social Media Analytics Professional IV | 7+ years | $113,053 |
| Social Analytics Insights Supervisor | 7+ years | $100,365 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Data Analyst IIs. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Insight | 5.09% |
| Marketing Communications | 2.71% |
| Public Relations | 1.88% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Customer Engagement
|
$73,101 |
6%
|
|
Consulting
|
$72,411 |
5%
|
|
Leadership
|
$71,722 |
4%
|
|
Coordination
|
$71,032 |
3%
|
|
Innovation
|
$71,032 |
3%
|
|
Project Management
|
$71,032 |
3%
|
Social Media Data Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $77,200. While startup companies pay approximate $65,309.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $65,309 |
| Growth Stage | 51~500 | $69,072 |
| Established | 501~5000 | $74,550 |
| Enterprise | 5000+ | $77,200 |
For Social Media Data Analyst II roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Social Media Data Analyst positions in MFG Nondurable or Hospitality & Leisure typically offer lower base pay, as these industries often view Social Media Data Analyst II as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $89,652 | $43.0 | 30% |
| Financial Services | $86,204 | $41.0 | 25% |
| Internet | $82,756 | $40.0 | 20% |
| Biotechnology | $79,307 | $38.0 | 15% |
| Energy & Utilities | $79,307 | $38.0 | 15% |
Your level of education can impact your salary potential. While many Social Media Data Analyst IIs enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Social Media Data Analyst II with a No Diploma is between $71,575 and $77,024).
Social Media Data Analyst II Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 6.7% |
| High School | 6.7% |
| Associates | 6.7% |
| Bachelors | 73.3% |
| Masters | 13.3% |
| Doctorate | 0.0% |
Understanding how a Social Media Data Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Promotions are the fastest way to increase your earnings. As a Social Media Data Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Social Media Marketing Channel Analyst III | $91,200 | 32% |
| Brand Engagement Strategist III | $91,800 | 33% |
| Social Media Communications Professional - Senior | $91,700 | 33% |
Salaries for a Social Media Data Analyst II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,157 in 2023 to around $71,218 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Social Media Data Analyst II salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $71,157 |
| 2024 | $71,499 |
| 2025 | $71,218 |
| 2026 |
View More
|
| 2027 |
View More
|
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation PlanningHere are companies hiring for Social Media Data Analyst II and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Social Media Data Analyst II job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
The Software & Networking industry offers the highest average compensation for Social Media Data Analyst II roles, with salaries approximately 30% above the market median.
The highest salaries for Social Media Data Analysts range from $68,243 to $91,023, with a median salary of $77,543. Industries such as finance, entertainment, and IT typically offer competitive compensation, but the social media sector is increasingly recognizing the value of data analysts, often providing salaries at or above these averages.
You might start out as a data analyst with a salary around $68,243, progressing to senior analyst roles earning about $77,543. As you advance to positions like analytics manager or director of analytics, salaries can reach up to $91,023. If you're interested in this career path, focus on enhancing both your leadership and data skills.
To increase your earnings as a Social Media Data Analyst, consider upskilling in high-demand analytics tools, which can lead to higher pay. Negotiate your salary, as many analysts miss out on potential increases. Changing companies or industries can also provide better compensation. Always showcase your value to stand out, with salaries ranging from $68,243 to $91,023.
To negotiate a 6-figure salary as a Social Media Data Analyst, focus on showcasing your skills and experience effectively. Proficiency in programming languages like Python and knowledge of big data are essential. Given the salary range of $68,243 to $91,023, aim to highlight your unique contributions to stand out and justify a higher salary.
Can a data analyst make 200K? While the average salary for a Social Media Data Analyst ranges from $68,243 to $91,023, highly experienced professionals in top-paying industries may earn significantly more. However, reaching $200,000 typically requires advanced skills, extensive experience, and positions in high-demand sectors.
Level II stock data offers valuable insights into price action, supply and demand, and support and resistance levels. However, market makers can obscure their true intentions, making it risky to rely solely on Level II quotes. For a Social Media Data Analyst, salaries range from $68,243 to $91,023, reflecting the importance of data analysis skills in making informed trading decisions.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
Salary.com's CompAnalyst platform offers:
