As of August 01, 2026, the average salary for a Social Media Data Analyst IV in the United States is $113,060 per year, which breaks down to an hourly rate of $54.
However, a Social Media Data Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:
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A Social Media Data Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Data Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Social Media Marketing Channel Analyst II | 2-4 years | $68,948 |
| Social Media Marketing Channel Analyst III | 4-7 years | $91,174 |
| Social Media Data Analyst IV | 7+ years | $113,053 |
| Social Analytics Insights Supervisor | 7+ years | $100,365 |
| Social Analytics Insights Manager | 7+ years | $116,297 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Data Analyst IVs. For example, consider the average annual salaries in these key locations:
Social Media Data Analyst IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $126,564. While startup companies pay approximate $107,070.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $107,070 |
| Growth Stage | 51~500 | $113,239 |
| Established | 501~5000 | $122,220 |
| Enterprise | 5000+ | $126,564 |
For Social Media Data Analyst IV roles, the industry you choose can affect earning potential by as much as 90% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 40% above the average. In contrast, Social Media Data Analyst positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Social Media Data Analyst IV as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $158,284 | $76.0 | 40% |
| Pharmaceuticals | $146,978 | $71.0 | 30% |
| Aerospace & Defense | $141,325 | $68.0 | 25% |
| Construction | $135,672 | $65.0 | 20% |
| Software & Networking | $135,672 | $65.0 | 20% |
Understanding how a Social Media Data Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Promotions are the fastest way to increase your earnings. As a Social Media Data Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Social Analytics Insights Supervisor | $100,400 | -11% |
| Brand Engagement Strategy Supervisor | $99,200 | -12% |
| Social Media Content and Marketing Strategy Manager | $112,800 | 0% |
Salaries for a Social Media Data Analyst IV can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $114,620 in 2023 to around $110,488 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Social Media Data Analyst IV salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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| 2023 | $114,620 |
| 2024 | $112,954 |
| 2025 | $110,488 |
| 2026 |
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| 2027 |
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The Financial Services industry offers the highest average compensation for Social Media Data Analyst IV roles, with salaries approximately 40% above the market median.
Yes, you can make over $100,000 as a Social Media Data Analyst. The minimum salary for this role is approximately $108,070, with a mid-range salary of around $124,750 and a maximum salary reaching $140,300. This indicates that experienced analysts can easily achieve six-figure salaries in this field.
The highest-paying countries for data analysts include Switzerland, the USA, Denmark, Germany, Australia, Netherlands, Canada, France, Singapore, and the UK. In these countries, salaries for Social Media Data Analysts range from a minimum of $108,070 to a mid-range of $124,750, with top earners making up to $140,300, reflecting the strong demand for their skills.
As of January 7, 2025, Social Media Data Analysts in the United States earn between $108,070 and $140,300 annually, with a median salary of $124,750. This translates to an hourly rate of approximately $51.92 to $67.25, depending on experience and location.
YouTube is projected to be the highest-paying social media platform in 2025, with 28.6% of respondents indicating this. TikTok follows closely at 18.3%, while Facebook accounts for 16.5%, Instagram at 11.8%, and X/Twitter at 6.3%. As a Social Media Data Analyst, you can expect a salary ranging from $108,070 to $140,300, with a midpoint of $124,750.
The salary for a Social Media Data Analyst ranges from $108,070 to $140,300 per year, with a median salary of $124,750. This can vary based on factors such as experience, location, and the size of the company.
Analytics encompasses four key levels: descriptive, which summarizes past data; diagnostic, which explores reasons behind trends; predictive, which forecasts future outcomes; and prescriptive, which recommends actions. As a Social Media Data Analyst, you can expect a salary ranging from $108,070 to $140,300, with a midpoint of $124,750, reflecting the expertise required in these analytical areas.
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