How much does a Vice President of Consumer Insights make hourly in the United States? The average hourly wage for a Vice President of Consumer Insights in the United States is $117 as of March 26, 2024, but the range typically falls between $102 and $133. Hourly rate can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Percentile | Hourly Pay Rate | Location | Last Updated |
10th Percentile Vice President of Consumer Insights Salary | $89 | US | March 26, 2024 |
25th Percentile Vice President of Consumer Insights Salary | $102 | US | March 26, 2024 |
50th Percentile Vice President of Consumer Insights Salary | $117 | US | March 26, 2024 |
75th Percentile Vice President of Consumer Insights Salary | $133 | US | March 26, 2024 |
90th Percentile Vice President of Consumer Insights Salary | $147 | US | March 26, 2024 |
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The Vice President of Consumer Insights establishes processes using data science tools and methodologies to synthesize information from different quantitative and qualitative data sources. Develops strategies and tactics and leads overall customer/consumer insights projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Being a Vice President of Consumer Insights analyzes marketing program results to interpret the effectiveness of tactics. Leads the creation and deployment of customer insights research methods, including focus groups, interviews, and surveys that yield data required for developing insights. In addition, Vice President of Consumer Insights builds and develops team technical skills and capability to translate research findings into actionable strategic insights. May require a master's degree or equivalent. Typically reports to top management. The Vice President of Consumer Insights manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a Vice President of Consumer Insights typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Bachelor's Degree
Master's Degree or MBA
Salary.com's CompAnalyst platform offers:
Job Title | Experience | EDUCATION | Salary Compared to This Job |
---|---|---|---|
Job Title Customer Insights Analyst II | Experience 2 - 4 | EducationBachelors | Salary Compared to This Job |
Job Title Customer Insights Analyst III | Experience 4 - 7 | EducationBachelors | Salary Compared to This Job |
Job Title Customer Insights Analyst IV | Experience 7 + | EducationBachelors | Salary Compared to This Job |
Job Title Customer Insights Director | Experience | EducationBachelors | Salary Compared to This Job |
Job Title Customer Insights Manager | Experience 5 + | EducationBachelors | Salary Compared to This Job |
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