How much does a Category Manager make in the United States? The average Category Manager salary in the United States is $121,345 as of January 26, 2024, but the range typically falls between $109,386 and $134,791. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Category Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Category Manager Salary $98,498 US January 26, 2024
25th Percentile Category Manager Salary $109,386 US January 26, 2024
50th Percentile Category Manager Salary $121,345 US January 26, 2024
75th Percentile Category Manager Salary $134,791 US January 26, 2024
90th Percentile Category Manager Salary $147,032 US January 26, 2024
25% $109,386 10% $98,498 90% $147,032 75% $134,791 $121,345 50%(Median) Didn’t find job title? Click
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Check out Category Manager jobs in Ashburn, Virginia

Subject Matter Expert (SME)

TeleSolv Consulting - Alexandria, VA

General Manager

Ben & Jerry's - Alexandria, VA

Sales Manager in Training

Erie Construction Mid-West Inc. - Ashland, VA

What skills does a Category Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.


Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.


Supply Chain Management: In commerce, supply-chain management (SCM), the management of the flow of goods and services, involves the movement and storage of raw materials, of work-in-process inventory, and of finished goods from point of origin to point of consumption. Interconnected or interlinked networks, channels and node businesses combine in the provision of products and services required by end customers in a supply chain. Supply-chain management has been defined as the "design, planning, execution, control, and monitoring of supply-chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally." SCM practice draws heavily from the areas of industrial engineering, systems engineering, operations management, logistics, procurement, information technology, and marketing and strives for an integrated approach.[citation needed] Marketing channels play an important role in supply-chain management. Current research in supply-chain management is concerned with topics related to sustainability and risk management, among others. Some suggest that the “people dimension” of SCM, ethical issues, internal integration, transparency/visibility, and human capital/talent management are topics that have, so far, been underrepresented on the research agenda.

Analysis 3.35%
Promotion 0.93%
Supply Chain Management 0.41%
Others 95.31%

Job Description for Category Manager

Category Manager develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Being a Category Manager works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. Provides effective promotional materials. Additionally, Category Manager may develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree of marketing. Typically reports to a head of a unit/department. The Category Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Category Manager typically requires 3+ years of managerial experience. (Copyright 2024 View full job description

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Career Path for Category Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Category Manager, the first career path typically progresses to Top Category Management Executive.

Additionally, the second career path typically starts with a Product/Brand Marketing Director position, and then progresses to VP of Product/Brand Marketing.

Those that have already made the climb...
Angela Hsu, Chief Marketing Officer
Beyond, Inc. operates as an online retailer of furniture and home furnishings products in the United States and Canada. The company offers furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, decor, storage and organization, small appliances, home improvement, and other products under the B... More
Fiscal Year Ended in 2022
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Category Manager salary varies from city to city. Compared with national average salary of Category Manager, the highest Category Manager salary is in San Francisco, CA, where the Category Manager salary is 25.0% above. The lowest Category Manager salary is in Miami, FL, where the Category Manager salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average

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Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Category Manager in the United States. The base salary for Category Manager ranges from $109,386 to $134,791 with the average base salary of $121,345. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $115,912 to $151,722 with the average total cash compensation of $133,106.
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Skills associated with Category Manager: Category Management, General Data Analysis Software, New Product Introduction, Market Research ...More

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Category Manager Salary in United States
Category Manager Salary Graph, Regional Distribution and Summary