As of June 01, 2026, the average annual salary for Digital Marketing Analyst in the US is $61,869, equivalent to $30 per hour, $1,190 weekly, or $5,156 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for Digital Marketing Analyst in cities like San Jose, Santa Clara, and San Francisco.

Annually Salaries for Digital Marketing Analyst in the US vary widely, spanning from $50,315 to $71,417. Most professionals fall between the 25th percentile ($55,821) and 75th percentile ($66,867), while top earners (90th percentile) make $71,417 per year. This $11,046 pay gap underscores opportunities for salary growth through certifications, specialized skills like Insight or Digital Media, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, District of Columbia Digital Marketing Analyst often earn 10.7% above national averages due to demand from Fortune 68 companies and industry startups. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
Digital Marketing Analyst Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Analyst Salary $50,315 US June 01, 2026
25th Percentile Digital Marketing Analyst Salary $55,821 US June 01, 2026
50th Percentile Digital Marketing Analyst Salary $61,869 US June 01, 2026
75th Percentile Digital Marketing Analyst Salary $66,867 US June 01, 2026
90th Percentile Digital Marketing Analyst Salary $71,417 US June 01, 2026
25% $55,821 10% $50,315 90% $71,417 75% $66,867 $61,869 50%(Median) Didn’t find job title? Click
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Check out Digital Marketing Analyst jobs in Columbus, Ohio

Marketing Programs Analyst

Russell Tobin - Reynoldsburg, OH

Digital Marketing & Fundraising Specialist

The Cure Starts Now Cancer Foundation - Cincinnati, OH

Digital Content Analyst

TekWissen ® - Columbus, OH

Analyst, Marketing Programs

Pyramid Consulting, Inc - Reynoldsburg, OH

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Digital Marketing Analyst

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Career Path for this job

  1. This Job:

    Digital Marketing Analyst

    0 - 2 years experience
    Bachelor's Degree

  2. Up a level:

    Digital Marketing Analyst II

    2 - 4 years experience
    Bachelor's Degree

Understand the total compensation opportunity for a Digital Marketing Analyst, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
55821
66867
61869

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
64141
79893
71330
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Analyst in the United States. The base salary for Digital Marketing Analyst ranges from $55,821 to $66,867 with the average base salary of $61,869. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $64,141 to $79,893 with the average total cash compensation of $71,330.

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55821
66867

 

Skills associated with Digital Marketing Analyst: Advertising, Design, Digital Marketing, Planning ...More

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