How much does a Digital Marketing Manager make in Hayward, CA? The average Digital Marketing Manager salary in Hayward, CA is $151,498 as of April 24, 2024, but the range typically falls between $132,018 and $172,825. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Digital Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Manager Salary $114,282 Hayward,CA April 24, 2024
25th Percentile Digital Marketing Manager Salary $132,018 Hayward,CA April 24, 2024
50th Percentile Digital Marketing Manager Salary $151,498 Hayward,CA April 24, 2024
75th Percentile Digital Marketing Manager Salary $172,825 Hayward,CA April 24, 2024
90th Percentile Digital Marketing Manager Salary $192,241 Hayward,CA April 24, 2024
25% $132,018 10% $114,282 90% $192,241 75% $172,825 $151,498 50%(Median) Didn’t find job title? Click
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What skills does a Digital Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.

2.

Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.

3.

KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.

Analysis 4.05%
Microsoft Excel 2.28%
KPI 1.39%
Others 92.28%

Job Description for Digital Marketing Manager

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Digital Marketing Manager in Hayward, CA
  • Title. Marketing Manager. . Department. SEO Scholars San Francisco. . Report to. Associate Director, Development. . Compensation. $67,000 - $73,300. . FL
    - 1 Day Ago
  • Your Role. The Customer Experience, Digital, and Operations Analytics team is responsible for accelerating data driven value-based solutions that drive out...
    - 5 Days Ago
  • Reporting to the Director of External Engagement, the Digital Marketing Specialist is a member of the External Engagement Office of the UCR School of Publi...
    - 1 Day Ago
  • Automotive Digital Marketing Sales Consultant: REMOTE – C-4 Analytics. C-4 Analytics is a fast-growing, private, full-service digital marketing company tha...
    - 5 Days Ago
  • Automotive Digital Marketing Sales Consultant: REMOTE – C-4 Analytics. C-4 Analytics is a fast-growing, private, full-service digital marketing company tha...
    - 5 Days Ago

Career Path for Digital Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Manager, the upper level is Digital Marketing Senior Manager and then progresses to Digital Marketing Director.

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Digital Marketing Manager salary varies from city to city. Compared with national average salary of Digital Marketing Manager, the highest Digital Marketing Manager salary is in San Francisco, CA, where the Digital Marketing Manager salary is 25.0% above. The lowest Digital Marketing Manager salary is in Miami, FL, where the Digital Marketing Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Digital Marketing Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
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172825
151498

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
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191890
161991
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Manager in Hayward, CA. The base salary for Digital Marketing Manager ranges from $132,018 to $172,825 with the average base salary of $151,498. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $138,634 to $191,890 with the average total cash compensation of $161,991.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

132018
172825

 

Step 3 of 3

How much should you be paid?

About Hayward, California    Hayward (/ˈheɪwərd/; formerly Haywards, Haywards Station, and Haywood) is a city located in Alameda County, California in the East Bay subregion of th....More

Hayward, California  area prices were up 4.5% from a year ago    View the Cost of Living in Hayward, California

Digital Marketing Manager Salary in popular cities: Los AngelesSan DiegoSan Jose

Skills associated with Digital Marketing Manager: Web Marketing, Demand Generation, Marketing Strategy, Customer Engagement ...More

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