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Hourly Wage for Market Research Analyst I Salary in the United States

How much does a Market Research Analyst I make hourly?

As of August 01, 2026, the average hourly rate for a Market Research Analyst I in the United States is $29, which translates to an annual salary of about $61,070.

However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:

  • Top Earners (90th percentile): $34 per hour
  • Majority Range (25th-75th percentile): $27 to $32 per hour
  • Entry-Level (10th percentile): $25 per hour
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Market Research Analyst I Salaries

A Market Research Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Market Research Analyst I Salaries?

Experience is a primary driver of a Market Research Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Market Research Analyst I (0-2 years): $61,070
  • Market Research Analyst II (2-4 years): $72,700
  • Market Research Analyst III (4-7 years): $101,634
  • Market Research Analyst IV (7+ years): $134,274
  • Market Research Supervisor (7+ years): $107,671
Job Role Years of Experience Average Salary
Market Research Analyst I0-2 years$61,070
Market Research Analyst II2-4 years$72,700
Market Research Analyst III4-7 years$101,634
Market Research Analyst IV7+ years$134,274
Market Research Supervisor7+ years$107,671
View as Graph

How Do Market Research Analyst Is Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Analyst Is. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $67,617.
  • California: $67,360.
  • Massachusetts: $66,462.

Top Paying Cities for Market Research Analyst I

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $77,028
  • San Francisco: $76,184
  • Oakland: $74,579

What Skills Can Increase a Market Research Analyst I's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 11.89% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • SQL (Mentioned in 1.8% Job Postings): Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).
  • Business Development (Mentioned in 1.13% Job Postings): Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
Skills Demand Percentage
Analysis 11.89%
SQL 1.8%
Business Development 1.13%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market Research Analyst I's salary.

  • Digital Marketing: Can increase your salary by up to 8%.
  • Clinical Research: Can increase your salary by up to 8%.
  • CRM: Can increase your salary by up to 7%.
Skill Salary Salary % Increase
Digital Marketing $65,956
8%
Clinical Research $65,956
8%
CRM $65,345
7%
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Market Research Analyst I Salary by Company Size: Startups vs. Enterprise

Market Research Analyst I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $68,364. While startup companies pay approximate $57,835.

Market Research Analyst I Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $57,835
Growth Stage 51~500 $61,167
Established 501~5000 $66,018
Enterprise 5000+ $68,364

Market Research Analyst I Salary by Industry: Top Paying Sectors

For Market Research Analyst I roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Financial Services sectors offer the strongest compensation, at 25% above the average. In contrast, Market Research Analyst positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Market Research Analyst I as a support function rather than a direct revenue driver.

The top paying industries for a Market Research Analyst I

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Energy & Utilities$76,338$37.025%
Financial Services$73,284$35.020%
Insurance$73,284$35.020%
Pharmaceuticals$73,284$35.020%
Aerospace & Defense$70,230$34.015%

How Education impacts an Market Research Analyst I's Salary?

Your level of education can impact your salary potential. While many Market Research Analyst I enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Market Research Analyst I with a Bachelor's Degree is between $62,781 and $66,329.

Market Research Analyst I Salaries by Degree Level

Typical Education for Market Research Analyst I
Degree Level % of user with this level of education
No Diploma 0.2%
High School 1.5%
Associates 1.2%
Bachelors 63.0%
Masters 32.4%
Doctorate 1.7%
View as Graph

Market Research Analyst I Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market Research Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$56,238
Average $61,070/year
$65,932
$4,687
Average $5,089/month
$5,494
$1,082
Average $1,174/week
$1,268
$27
Average $29/hour
$32
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $65,932 $5,494 $1,268 $32
Average $61,070 $5,089 $1,174 $29
25th Percentile $56,238 $4,687 $1,082 $27

Most common benefits for Market Research Analyst I

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Market Research Analyst I

Here are companies hiring for Market Research Analyst I and their salaries, click below for more details.

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FAQ about Market Research Analyst I

1. What are the responsibilities of Market Research Analyst I?

Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Works on projects/matters of limited complexity in a support role. Work is closely managed. Typically requires 0-2 years of related experience.

2. What are the skills of Market Research Analyst I

Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.)

Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.

2.)

SQL: Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).

3.)

Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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