As of March 01, 2026, the average hourly rate for a Market Research Analyst I in the United States is $29, which translates to an annual salary of about $61,097.
However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:
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A Market Research Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Market Research Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Market Research Analyst I | 0-2 years | $61,097 |
| Market Research Analyst II | 2-4 years | $72,714 |
| Market Research Analyst III | 4-7 years | $101,606 |
| Market Research Analyst IV | 7+ years | $134,261 |
| Market Research Supervisor | 7+ years | $107,724 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Analyst Is. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 11.89% |
| SQL | 1.8% |
| Business Development | 1.13% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Digital Marketing
|
$65,985 |
8%
|
|
Clinical Research
|
$65,985 |
8%
|
|
CRM
|
$65,374 |
7%
|
|
Google Analytics
|
$64,763 |
6%
|
|
Tableau
|
$64,152 |
5%
|
|
SQL
|
$64,152 |
5%
|
Your level of education can impact your salary potential. While many Market Research Analyst Is enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Market Research Analyst I with a Bachelor's Degree is between $62,781 and $66,329).
Market Research Analyst I Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.5% |
| Associates | 1.2% |
| Bachelors | 63.0% |
| Masters | 32.4% |
| Doctorate | 1.7% |
Understanding how a Market Research Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on March 01, 2026
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Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Works on projects/matters of limited complexity in a support role. Work is closely managed. Typically requires 0-2 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
SQL: Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).
Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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