Salary AI Book a Demo
upper level job

Market and Competitive Intelligence Director Salary in the United States

How much does a Market and Competitive Intelligence Director make in the United States?

As of August 01, 2026, the average salary for a Market and Competitive Intelligence Director in the United States is $181,700 per year, which breaks down to an hourly rate of $87.

However, a Market and Competitive Intelligence Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $209,401
  • Majority Range (25th-75th percentile): $166,400 to $196,200
  • Entry-Level (10th percentile): $152,470
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Smart Recruiting
AI-Powered Talent
Salary Salary + Bonus Benefits
Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $166,400 10% $152,470 90% $209,401 75% $196,200 $181,700 50%(Median) Didn’t find job title? Click

Market and Competitive Intelligence Director Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $196,200 $16,350 $3,773 $94
Average $181,700 $15,142 $3,494 $87
25th Percentile $166,400 $13,867 $3,200 $80
Check out Market and Competitive Intelligence Director Job Openings in the United States
Occupational Therapy Assistant

Legacy Healthcare Services, Inc. - Columbus, OH

RN

Ohio State Richard M. Ross Heart Hospital - Columbus, OH

Travel OR RN

Titan Medical Group, LLC - Columbus, OH

Travel PCU Registered Nursein

Aya Healthcare - Columbus, OH

Search More Market and Competitive Intelligence Director Jobs in the United States
Select State
Select City
Choose Similar Job
Choose Category
Cost of Living
Hourly Wages
See it in Action

Key Factors That Influence Market and Competitive Intelligence Director Salaries

A Market and Competitive Intelligence Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.

How Experience Level Affects Market and Competitive Intelligence Director Salaries?

Experience is a primary driver of a Market and Competitive Intelligence Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Market and Competitive Intelligence Analyst IV (7+ years): $134,274
  • Market and Competitive Intelligence Junior Manager (7+ years): $107,671
  • Market and Competitive Intelligence Manager (7+ years): $125,410
  • Market and Competitive Intelligence Director (7+ years): $181,608
  • Vice President of Market Research (7+ years): $222,460
Job Role Years of Experience Average Salary
Market and Competitive Intelligence Analyst IV7+ years$134,274
Market and Competitive Intelligence Junior Manager7+ years$107,671
Market and Competitive Intelligence Manager7+ years$125,410
Market and Competitive Intelligence Director7+ years$181,608
Vice President of Market Research7+ years$222,460
$134,274 Market an...
$107,671 Market an...
$125,410 Market an...
$181,608 Market an...
$222,460 Vice Pres...
View as Table
View as Graph

What Am I Worth?

Top Paying Cities for Market and Competitive Intelligence Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $229,100
  • San Francisco: $226,600
  • Oakland: $221,800

What Skills Can Increase a Market and Competitive Intelligence Director's Salary?

Demanded Skills for the Role:

  • Commitment (Mentioned in 4.88% Job Postings): An agreement or pledge to do something in the future a commitment to improve conditions at the prison especially : an engagement to assume a financial obligation at a future date.
  • Marketing Support (Mentioned in 4.88% Job Postings): Marketing assistants support the leadership team in the marketing department by developing strategies, coordinating project activities,
  • Business Development (Mentioned in 2.44% Job Postings): Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
See More Skills
Skills Demand Percentage
Commitment 4.88%
Marketing Support 4.88%
Business Development 2.44%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market and Competitive Intelligence Director's salary.
  • Motivating: Can increase your salary by up to 11%.
  • RFP: Can increase your salary by up to 5%.
  • Client Relationship: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Motivating
 $201,687
11%
RFP
 $190,785
5%
Client Relationship
 $187,151
3%
CRM
 $187,151
3%
Strategic Thinking
 $187,151
3%
Consulting
 $185,334
2%
Get Latest Data

Market and Competitive Intelligence Director Salary by Company Size: Startups vs. Enterprise

Market and Competitive Intelligence Director salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $203,403. While startup companies pay approximate $172,074.

Market and Competitive Intelligence Director Salary by Company Size

Company Size Employees Average Salary
Startup1~50$172,074
Growth Stage51~500$181,988
Established501~5000$196,421
Enterprise5000+$203,403

Market and Competitive Intelligence Director Salary by Industry: Top Paying Sectors

For Market and Competitive Intelligence Director roles, the industry you choose can affect earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Insurance sectors offer the strongest compensation, at 20% above the average. In contrast, Market and Competitive Intelligence Director positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Market and Competitive Intelligence Director as a support function rather than a direct revenue driver.

The top paying industries for a Market and Competitive Intelligence Director

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$218,040$105.020%
Insurance$218,040$105.020%
Software & Networking$218,040$105.020%
Internet$199,870$96.010%
Pharmaceuticals$199,870$96.010%

How Education impacts a Market and Competitive Intelligence Director's Salary?

Your level of education can impact your salary potential. While many Market and Competitive Intelligence Directors enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Market and Competitive Intelligence Director with a No Diploma is between $185,031 and $196,790).

Market and Competitive Intelligence Director Salaries by Degree Level

Typical Education for Market and Competitive Intelligence Director
Degree Level % of user with this level of education
No Diploma 5.6%
High School 5.6%
Associates 55.6%
Bachelors 38.9%
Masters 55.6%
Doctorate 0.0%
view as graph

Market and Competitive Intelligence Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market and Competitive Intelligence Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on August 01, 2026
$166,400
Average $181,700/year
$196,200
$13,867
Average $15,142/month
$16,350
$3,200
Average $3,494/week
$3,773
$80
Average $87/hour
$94
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $196,200 $16,350 $3,773 $94
Average $181,700 $15,142 $3,494 $87
25th Percentile $166,400 $13,867 $3,200 $80

Market and Competitive Intelligence Director Salary Growth & Career Path

Market and Competitive Intelligence Director
VP of Marketing Data Science
Vice President of Market Research

Promotions are the fastest way to increase your earnings. As a Market and Competitive Intelligence Director, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Market and Competitive Intelligence Director Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
VP of Marketing Data Science $211,600 16%
Vice President of Market Research $222,460 22%

Salaries of jobs related to Market and Competitive Intelligence Director

Salary Trends for Market and Competitive Intelligence Director

Salaries for a Market and Competitive Intelligence Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $185,305 in 2023 to around $179,124 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market and Competitive Intelligence Director salary trends, .

Average Annual Salary of Market and Competitive Intelligence Director Over Time

2022
$???
2023
$185,305
2024
$182,294
2025
$179,124
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $185,305
2024 $182,294
2025 $179,124
2026
View More
2027
View More

Most common benefits for Market and Competitive Intelligence Director

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Market and Competitive Intelligence Director

Here are companies hiring for Market and Competitive Intelligence Director and their salaries, click below for more details.

Find Your Next Market and Competitive Intelligence Director Job

Ready to take the next step in your career? Browse thousands of current Market and Competitive Intelligence Director job openings on our job board. Use the search bar below to find your perfect match.

United States

  • Confidential

    Columbus, OH

    Associate Vice President Internal Communications

    Confidential | Columbus, OH

    Associate Vice President, Internal Communications. About the Company. National consulting & advisory services firm focused on the healthcare industry. Indu... more

    16 Days Ago

  • C.R. England

    Columbus, OH

    Local CDL

    C.R. England | Columbus, OH

    Job Description. C.R. England is Now Urgently Hiring Local Dedicated CDL-A Truck Drivers. \n. Dedicated Local Fleet - Home Daily - Competitive Pay* - Full ... more

    21 Days Ago

  • Confidential

    Columbus, OH

    Vice President Credit Risk Strategy&Data Science

    Confidential | Columbus, OH

    Vice President, Credit Risk Strategy & Data Science. About the Company. High-growth SMB lender building the next generation of credit decisioning. Industry... more

    21 Days Ago

  • Confidential

    Columbus, OH

    Vice President Payments Engineering

    Confidential | Columbus, OH

    Vice President, Payments Engineering. About the Company. Globally-recognized provider of corporate payment solutions. Industry. Financial Services. Type. P... more

    23 Days Ago

  • Confidential

    Columbus, OH

    Senior Vice President of Project Delivery

    Confidential | Columbus, OH

    Senior Vice President of Project Delivery. About the Company. A multi-billion-dollar construction organization with collaborative, servant-minded leadershi... more

    23 Days Ago

  • USPS

    Columbus, OH

    USPS Postal Workers

    USPS | Columbus, OH

    The United States Postal Service (USPS) is seeking Mail Carriers and City Carrier Assistants (CCA) to deliver mail and packages to residential and business... more

    29 Days Ago

For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

FAQ about Market and Competitive Intelligence Director

1. What industry pays the highest salary for Market and Competitive Intelligence Director?

The Financial Services industry offers the highest average compensation for Market and Competitive Intelligence Director roles, with salaries approximately 20% above the market median.

2. How much does a director of competitive intelligence make?

The salary for a Director of Market and Competitive Intelligence typically ranges from $178,700 to $218,800 per year. The average salary is approximately $197,600 annually, reflecting the competitive nature of this role in the industry.

3. What does a director of market intelligence do?

A Director of Market Intelligence leads competitive intelligence and market analysis efforts, ensuring that intellectual property (IP) is identified and captured effectively. This role involves collaboration with internal clinical and technical teams to drive strategic insights. The salary for this position ranges from $178,700 to $218,800, with a midpoint of $197,600.

4. How much do IB managing directors make?

The estimated total pay for a Market and Competitive Intelligence Director ranges from $178,700 to $218,800, with a mid-salary of $197,600. This reflects the competitive nature of the role, emphasizing the importance of market insights in driving business strategy.

5. What is the highest CIA salary?

The highest-paying job at CIA is a Chief Executive Officer (CEO) with an estimated salary of $242,011 per year. In contrast, the salary for a Market and Competitive Intelligence Director ranges from $178,700 to $218,800, with a midpoint of $197,600. The lowest-paying job at CIA is a Security Officer, earning approximately $45,316 per year.

6. How to get into market intelligence?

To get into market intelligence, aspiring analysts typically begin in roles like Data Analyst, Research Analyst, or Marketing Coordinator. Gaining hands-on experience in these positions is essential for mastering data collection methods, market research techniques, and analytical tools. With experience, salaries for Market and Competitive Intelligence Directors range from $178,700 to $218,800.

7. How much does a business intelligence director make in the US?

The salary for a Market and Competitive Intelligence Director in the US ranges from $178,700 to $218,800, with a midpoint salary of $197,600. This reflects the competitive compensation for this role, which may vary based on experience and location.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst
lower level job