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Marketing Data Analytics Director Salary in the United States

How much does a Marketing Data Analytics Director make in the United States?

As of August 01, 2026, the average salary for a Marketing Data Analytics Director in the United States is $181,676 per year, which breaks down to an hourly rate of $87.

However, a Marketing Data Analytics Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $205,260
  • Majority Range (25th-75th percentile): $169,559 to $194,021
  • Entry-Level (10th percentile): $158,527
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Data Analytics Director Salaries

A Marketing Data Analytics Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Data Analytics Director Salaries?

Experience is a primary driver of a Marketing Data Analytics Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Data Analytics Supervisor (10+ years): $112,908
  • Marketing Data Analytics Manager (10+ years): $124,662
  • Marketing Data Analytics Senior Manager (10+ years): $152,440
  • Marketing Data Analytics Director (10+ years): $181,676
  • VP of Marketing Data Analytics (10+ years): $211,523
Job Role Years of Experience Average Salary
Marketing Data Analytics Supervisor10+ years$112,908
Marketing Data Analytics Manager10+ years$124,662
Marketing Data Analytics Senior Manager10+ years$152,440
Marketing Data Analytics Director10+ years$181,676
VP of Marketing Data Analytics10+ years$211,523
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How Do Marketing Data Analytics Directors Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Data Analytics Directors. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $201,152.
  • California: $200,389.
  • Massachusetts: $197,718.

Top Paying Cities for Marketing Data Analytics Director

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $229,148
  • San Francisco: $226,639
  • Oakland: $221,863

Marketing Data Analytics Director Salary by Company Size: Startups vs. Enterprise

Marketing Data Analytics Director salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $203,376. While startup companies pay approximate $172,051.

Marketing Data Analytics Director Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $172,051
Growth Stage 51~500 $181,964
Established 501~5000 $196,395
Enterprise 5000+ $203,376

Marketing Data Analytics Director Salary by Industry: Top Paying Sectors

For Marketing Data Analytics Director roles, the industry you choose can affect earning potential by as much as 85% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Pharmaceuticals sectors offer the strongest compensation, at 35% above the average. In contrast, Marketing Data Analytics Director positions in Transportation or Telecom typically offer lower base pay, as these industries often view Marketing Data Analytics Director as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Data Analytics Director

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$245,263$118.035%
Pharmaceuticals$236,179$114.030%
Financial Services$227,095$109.025%
Energy & Utilities$218,011$105.020%
Aerospace & Defense$208,927$100.015%

Marketing Data Analytics Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Data Analytics Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$169,559
Average $181,676/year
$194,021
$14,130
Average $15,140/month
$16,168
$3,261
Average $3,494/week
$3,731
$82
Average $87/hour
$93
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $194,021 $16,168 $3,731 $93
Average $181,676 $15,140 $3,494 $87
25th Percentile $169,559 $14,130 $3,261 $82

Marketing Data Analytics Director Salary Growth & Career Path

Marketing Data Analytics Director

Next Role

Promotions are the fastest way to increase your earnings. As a Marketing Data Analytics Director, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
VP of Marketing Data Analytics $211,523 16%
VP of Market Research $222,460 22%

Most common benefits for Marketing Data Analytics Director

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Data Analytics Director

Here are companies hiring for Marketing Data Analytics Director and their salaries, click below for more details.

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FAQ about Marketing Data Analytics Director

1. Where can a Marketing Data Analytics Director earn the most?

A Marketing Data Analytics Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Data Analytics Director earns the most in San Jose, CA, where the annual salary of a Marketing Data Analytics Director is $229,148.

2. What is the highest pay for Marketing Data Analytics Director?

The highest pay for Marketing Data Analytics Director is $205,260.

3. What is the lowest pay for Marketing Data Analytics Director?

The lowest pay for Marketing Data Analytics Director is $158,527.

4. What are the responsibilities of Marketing Data Analytics Director?

Directs the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Monitors and improves data mining architectures and methodologies to collect, clean, and analyze large datasets about market trends or consumer behavior. Develops data governance policies to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Collaborates with senior stakeholders to ensure data strategies and insights are integrated and captured into processes, designs, and content. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

5. What industry pays the highest salary for Marketing Data Analytics Director?

The Software & Networking industry offers the highest average compensation for Marketing Data Analytics Director roles, with salaries approximately 35% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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