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Hourly Wage for Marketing Manager Salary in the United States

What is the hourly salary range of Marketing Manager?

As of September 01, 2026, the average hourly rate for a Marketing Manager in the United States is $58, which translates to an annual salary of about $121,657.

However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:

  • Top Earners (90th percentile): $69 per hour
  • Majority Range (25th-75th percentile): $53 to $64 per hour
  • Entry-Level (10th percentile): $48 per hour
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Manager Salaries

A Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Marketing Manager Salaries?

Experience is a primary driver of a Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Supervisor (0-3 years): $69,457
  • Marketing Senior Supervisor (3-5 years): $105,519
  • Marketing Manager (5+ years): $121,657
  • Marketing Senior Manager (5+ years): $158,412
  • Marketing Director (5+ years): $194,832
Job Role Years of Experience Average Salary
Marketing Supervisor0-3 years$69,457
Marketing Senior Supervisor3-5 years$105,519
Marketing Manager5+ years$121,657
Marketing Senior Manager5+ years$158,412
Marketing Director5+ years$194,832
View as Graph

How Do Marketing Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $134,699.
  • California: $134,188.
  • Massachusetts: $132,399.

Top Paying Cities for Marketing Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $153,446
  • San Francisco: $151,766
  • Oakland: $148,568

What Skills Can Increase a Marketing Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Manager's salary.

  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management $128,956
6%
Partnering $128,956
6%
Product Marketing $128,956
6%
Get Latest Data

Marketing Manager Salary by Company Size: Startups vs. Enterprise

Marketing Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $135,957. While startup companies pay approximate $115,006.

Marketing Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $115,006
Growth Stage 51~500 $121,630
Established 501~5000 $131,284
Enterprise 5000+ $135,957

Marketing Manager Salary by Industry: Top Paying Sectors

For Marketing Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing Manager positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Manager as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$145,988$70.020%
Energy & Utilities$139,906$67.015%
Financial Services$139,906$67.015%
Internet$139,906$67.015%
Software & Networking$139,906$67.015%

How Education impacts a Marketing Manager's Salary?

Your level of education can impact your salary potential. While many Marketing Manager enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Marketing Manager with a Bachelor's Degree is between $115,861 and $124,571.

Marketing Manager Salaries by Degree Level

Typical Education for Marketing Manager
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
View as Graph

Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$109,904
Average $121,657/year
$132,727
$9,159
Average $10,138/month
$11,061
$2,114
Average $2,340/week
$2,552
$53
Average $58/hour
$64
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $132,727 $11,061 $2,552 $64
Average $121,657 $10,138 $2,340 $58
25th Percentile $109,904 $9,159 $2,114 $53

Most common benefits for Marketing Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Manager

Here are companies hiring for Marketing Manager and their salaries, click below for more details.

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FAQ about Marketing Manager

1. What are the responsibilities of Marketing Manager?

Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

2. What are the skills of Marketing Manager

Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.)

Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.

2.)

Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

3.)

CRM: Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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