How much does a Marketing Manager make in California? The average Marketing Manager salary in California is $132,817 as of June 27, 2024, but the range typically falls between $116,337 and $151,988. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Manager Salary $101,332 CA June 27, 2024
25th Percentile Marketing Manager Salary $116,337 CA June 27, 2024
50th Percentile Marketing Manager Salary $132,817 CA June 27, 2024
75th Percentile Marketing Manager Salary $151,988 CA June 27, 2024
90th Percentile Marketing Manager Salary $169,443 CA June 27, 2024
25% $116,337 10% $101,332 90% $169,443 75% $151,988 $132,817 50%(Median) Didn’t find job title? Click
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What skills does a Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.


Marketing Plans: A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how to reach them, at what price point the product or service should be sold.


Salesforce: Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.

Initiative 4.75%
Marketing Plans 2.36%
Salesforce 1.73%
Others 91.16%
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Job Description for Marketing Manager

Marketing Manager manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Additionally, Marketing Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 View full job description

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See user submitted job responsibilities for Marketing Manager. job board provides millions of Marketing Manager information for you to search for. Click on search button below to see Marketing Manager job openings or enter a new job title here.

Job Openings for Marketing Manager in California
  • Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectru...
    - 2 Days Ago
  • Now is the time to join Pacific Dental Services. You will have opportunities to learn new skills from our team of experienced professionals. If you're read...
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  • ABOUT THREE SIX ZERO. Three Six Zero is a global management and entertainment company at the forefront of music, film, television, digital content, and Web...
    - 2 Days Ago
  • Position Title. Marketing Manager. Reports To. Director of Marketing. Department. Marketing. Status. Exempt. Summary. Under the direction of the Director o...
    - 2 Days Ago
  • As the Marketing Manager you’ll be responsible for managing and implementing marketing and communication programs to drive leads and ensure clear consisten...
    - 2 Days Ago

Select a city to view specific salary and bonus information for Marketing Manager

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Location Avg. Salary Date Updated
Location Coachella, CA Avg. Salary $126,916 Date Updated June 27, 2024
Location Acampo, CA Avg. Salary $128,723 Date Updated June 27, 2024
Location Acton, CA Avg. Salary $133,298 Date Updated June 27, 2024
Location Adelanto, CA Avg. Salary $126,676 Date Updated June 27, 2024
Location Adin, CA Avg. Salary $123,424 Date Updated June 27, 2024
Location Agoura Hills, CA Avg. Salary $131,372 Date Updated June 27, 2024
Location Aguanga, CA Avg. Salary $127,278 Date Updated June 27, 2024
Location Ahwahnee, CA Avg. Salary $119,932 Date Updated June 27, 2024
Location Alameda, CA Avg. Salary $146,905 Date Updated June 27, 2024
Location Alamo, CA Avg. Salary $146,544 Date Updated June 27, 2024

Career Path for Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Manager, the upper level is Marketing Senior Manager and then progresses to Marketing Director.

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Marketing Manager Salary in California
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