How much does a VP of Digital Marketing make in Boston, MA? The average VP of Digital Marketing salary in Boston, MA is $280,044 as of March 26, 2024, but the range typically falls between $239,530 and $331,273. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

VP of Digital Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile VP of Digital Marketing Salary $202,644 Boston,MA March 26, 2024
25th Percentile VP of Digital Marketing Salary $239,530 Boston,MA March 26, 2024
50th Percentile VP of Digital Marketing Salary $280,044 Boston,MA March 26, 2024
75th Percentile VP of Digital Marketing Salary $331,273 Boston,MA March 26, 2024
90th Percentile VP of Digital Marketing Salary $377,915 Boston,MA March 26, 2024
25% $239,530 10% $202,644 90% $377,915 75% $331,273 $280,044 50%(Median) Didn’t find job title? Click
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Job Description for VP of Digital Marketing

VP of Digital Marketing develops the digital marketing strategic vision and oversees operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to company website, and promote online presence. Aligns digital strategy with the overall organizational marketing goals and objectives. Being a VP of Digital Marketing utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Ensures the ongoing development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Additionally, VP of Digital Marketing employs social media, email, and mobile marketing campaigns. Reviews online performance statistics and tracks marketplace trends to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The VP of Digital Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Digital Marketing typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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VP of Digital Marketing salary varies from city to city. Compared with national average salary of VP of Digital Marketing, the highest VP of Digital Marketing salary is in San Francisco, CA, where the VP of Digital Marketing salary is 25.0% above. The lowest VP of Digital Marketing salary is in Miami, FL, where the VP of Digital Marketing salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Average Base Salary

Core compensation

 
 
 
239530
331273
280044

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
275074
426760
345273
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Digital Marketing in Boston, MA. The base salary for VP of Digital Marketing ranges from $239,530 to $331,273 with the average base salary of $280,044. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $275,074 to $426,760 with the average total cash compensation of $345,273.
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239530
331273

 

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About Boston, Massachusetts    Boston has an area of 89.63 square miles (232.1 km2)—48.4 square miles (125.4 km2) (54%) of land and 41.2 square miles (106.7 km2) (46%) of water. The....More

Boston, Massachusetts  area prices were up 2.5% from a year ago    View the Cost of Living in Boston, Massachusetts

VP of Digital Marketing Salary in popular cities: WorcesterSpringfieldLowell

Skills associated with VP of Digital Marketing: Mobile Marketing, Customer Engagement, Demand Generation, Conversion Optimization ...More

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