22SQUARED Media Coordinator - Digital Investment (Search) Salary in the United States

DEPARTMENT: Digital Investment

REPORTS TO: Digital Investment Supervisor

RESPONSIBILITIES

• Provide support do Digital Media team on successful campaign activation and management across Search, Social and Programmatic
• Responsible for planning, developing keyword lists and text creative, implementation, optimization, testing and performance analysis across Search, Social and Programmatic channels
• Provide thorough analysis of online marketing channels via third party reporting tools
• Limited/direct client contact, handling general requests and providing channel guidance
• Ability to work in MS Word, Excel, PowerPoint and Outlook is required
• Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail
• Support Digital Media teams in day to day tasks to continuously optimize campaigns while using internal documentation and outside platforms

QUALIFICATIONS

• Bachelor’s degree in marketing, advertising, mathematics, statistics, economics or similar analytical field
• Knowledge of Microsoft Excel (i.e. Pivot tables & VLOOKUP) is preferred
• Strong interest in digital media and search marketing
• Must be self-starter/self-motivated person
• Mathematically inclined, with ability to develop strategic and tactical skills using statistical modeling and  time series analysis
• Strong interest in working with large amount of data (mining, analyzing, forecasting)
• Accurate and timely reporting of billable and non-billable time
• Google AdWords Certification and Yahoo/Bing Certification is preferred
• At least 1 year of marketing, PPC and/or paid media experience is preferred