22SQUARED Media Planner Salary in the United States

Duties and Responsibilities vary and include, but are not limited to the following:

• Developing media objectives and strategies (support and exposure to traditional and digital channels)
• Support in execution of media plans and on-going management of the media plan (support and exposure to traditional and digital channels)
• Leveraging data to analyze and provide reporting insights and collaborate on optimization recommendations
• Utilizing 3rd party media research tools and resources to develop strategic client recommendations (i.e. Nielsen AdIntel, MediaOcean, SimmonsMRI, ComScore, Datorama)
• Evaluation of media opportunities and providing POVs both internally as well as client facing
• Support in the stewardship of client finances in the form of vendor invoice reconciliation and budget tracking documents
• Support team by managing both up and down to team members enabling overall team growth
• Develop RFPs and evaluate vendor proposals as well as field any questions

Qualifications for the position include:

• Bachelor’s degree in Marketing/Advertising/Communications (or closely related field)
• Up-to-date knowledge of the media marketplace
• Minimum of 1 year of paid media experience planning/executing within both traditional (TV or radio) and digital media channels
• Strong time management skills
• Excellent verbal and written communication skills
• Accountable and strong attention to detail
• Proactive thinker who can move the business forward
• Be of an open, but solution-oriented mindset
• Ability to work well within a team setting, but also work independently
• Proficiency within Google and Microsoft suite (i.e. Excel, Word, PPT.)