22SQUARED Media Planner Salary in the United States

How much does an Media Planner make at companies like 22SQUARED in the United States? The average salary for Media Planner at companies like 22SQUARED in the United States is $72,653 as of January 26, 2024, but the range typically falls between $62,139 and $83,166. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

About 22SQUARED

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What does an Media Planner do at companies like 22SQUARED?

22squared is looking for a Media Planner on one of their largest media accounts, leading to lots of opportunity to be exposed to an established team that is always looking for innovation.

The Media Planner is responsible for providing support to the media team in developing, finding insights and reporting media planning documents for the client assigned. The ideal candidate is someone who is inquisitive and passionate about media, as well as adaptable in a quick (but fun) paced environment. The responsibilities are varied and allow for opportunity to gain exposure across multiple channels on an integrated team. The Media Planner will be expected to collaborate cross-account as we work closely with other departments on a regular basis. 

Duties and Responsibilities vary and include, but are not limited to the following:

  • Developing media objectives and strategies (support and exposure to traditional and digital channels)
  • Support in execution of media plans and on-going management of the media plan (support and exposure to traditional and digital channels)
  • Leveraging data to analyze and provide reporting insights and collaborate on optimization recommendations
  • Utilizing 3rd party media research tools and resources to develop strategic client recommendations (i.e. Nielsen AdIntel, MediaOcean, SimmonsMRI, ComScore, Datorama)
  • Evaluation of media opportunities and providing POVs both internally as well as client facing
  • Support in the stewardship of client finances in the form of vendor invoice reconciliation and budget tracking documents
  • Support team by managing both up and down to team members enabling overall team growth
  • Develop RFPs and evaluate vendor proposals as well as field any questions

Qualifications for the position include:

  • Bachelor’s degree in Marketing/Advertising/Communications (or closely related field)
  • Up-to-date knowledge of the media marketplace
  • Minimum of 1 year of paid media experience planning/executing within both traditional (TV or radio) and digital media channels
  • Strong time management skills
  • Excellent verbal and written communication skills
  • Accountable and strong attention to detail
  • Proactive thinker who can move the business forward
  • Be of an open, but solution-oriented mindset
  • Ability to work well within a team setting, but also work independently
  • Proficiency within Google and Microsoft suite (i.e. Excel, Word, PPT.)


Check out Media Planner jobs in Ashburn, Virginia

Digital Manager, Client Strategy

Convergence Media - Alexandria, VA

$62,139 Low Average $72,653 High $83,166

Understand the total compensation opportunity for Media Planner at companies like 22SQUARED, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$62,139
$83,166
$72,653
The chart shows total cash compensation for the 22SQUARED Media Planner in the United States, which includes base, and annual incentives can vary anywhere from $62,139 to $83,166 with an average total cash compensation of $72,653. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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