22SQUARED Social Buyer Salary in the United States

How much does an Social Buyer make at companies like 22SQUARED in the United States? The average salary for Social Buyer at companies like 22SQUARED in the United States is $145,927 as of April 24, 2024, but the range typically falls between $127,672 and $164,182. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities


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What does an Social Buyer do at companies like 22SQUARED?

The Social Media Buyer manages and helps execute strategic social media paid strategies for a large financial services brand. The role requires a broad range of skills including collaboration with integrated team to guide strategic social buying on various platforms, identifying targeting tactics based on campaign briefs and defining media goals measured against precise KPIs and ongoing internal and client education. The role requires commitment to driving innovative paid media solutions and flawless execution.


  • Develops paid social media buys and tactical recommendations, including audience strategy, flighting and budgets
  • Immerse in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats and bidding strategies
  • Schedule, maintain, and monitor ad delivery to ensure successful deployment of ads.
  • Set up Client Paid Social Campaigns and Content, via Self-Serve  platforms and Native Buying tools with oversight and direction from Supervisor
  • Insures the highest level of stewardship while adhering to tight deadlines.
  • Stays up to date on all market/technology trends.
  • Media buys executed flawlessly.
  • Work with strategy department to develop actionable insights to internal stakeholders and clients on emerging digital and social ad technologies. Provide analysis and develop optimization recommendations based on KPIs for paid social media campaigns.
  • Track and analyze the performance of media buys to effectively acquiring customers at acceptable KPIs.
  • Develop a deep understanding for audience buying, leveraging a variety of tools with first and third-party data
  • Maintain media client and vendor relationships and serve as key contact for select projects
  • Prepare, research and present paid social media plans working with a variety of internal and external platform partners
  • Lead client work sessions for various platforms and campaigns-continually bringing new thinking and guiding business objectives


  • Bachelor’s degree in any field required with focus on advertising, communications, journalism or social media preferred
  • 2-4 years of experience in digital media buying and/or planning at a media agency or other social buying platform is preferred.
  • In-depth knowledge and experience navigating Facebook Insights, Power Editor, Ads Manager and conversion tools, and third-party analytics and optimization tools
  • Demonstrates success in developing and executing social/digital media campaigns with paid media on various social platforms
  • Overall understanding of media landscape including all digital and traditional media channels
  • Effective time management and organizational skills, as well as strong attention to detail
  • Ability to communicate effectively to internal and external stakeholders
  • Ability to understand client's business objectives and how they translate into media objectives and strategies
  • Strong knowledge of interactive marketing concepts and best practices
  • Strong experience with 3rd party ad-servers and tagging 
  • Proficient on digital media research and performance applications 
  • Strong mathematical skills required
  • Proficient working with Microsoft Office applications, with strong Excel and PowerPoint skills.
  • Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced, entrepreneurial environment.
  • Excellent verbal and written communication skills; excels at working cross-functionally.
  • Is a self-starter and is resourceful in carrying out work assignments and following through.
  • Ability to learn new channels, platforms and internal businesses.
  • Strong points of view regarding social content best practices
  • Entrepreneurial attitude: You’re excited at the idea of building the agency with new platforms, tools, ideas and opportunities.
Check out Social Buyer jobs in Ashburn, Virginia

Social Media Analyst (Part-Time)

PLUS Communications - Arlington, VA

Buyer - FT 5663

Coast Guard Exchange - Chesapeake, VA

Pricing Specialist (Beauty & Apparel) FT #5698

Coast Guard Community Services Command - Chesapeake, VA

Pricing Specialist FT 5698

Coast Guard Exchange - Chesapeake, VA

$127,672 Low Average $145,927 High $164,182

Understand the total compensation opportunity for Social Buyer at companies like 22SQUARED, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the 22SQUARED Social Buyer in the United States, which includes base, and annual incentives can vary anywhere from $127,672 to $164,182 with an average total cash compensation of $145,927. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
Job Openings for 22SQUARED Social Buyer
Sway Creative Labs - Norfolk , VA
Sway is looking for an experienced and detail-oriented Digital Media Planner/Buyer to help drive ... Digital media experience including Display, Programmatic, Paid Social, Paid Search, Digital Video ...
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The Redux Group - Leesburg , VA
Up to 10 highly sought-after, Zillow Flex buyer leads every month! * Action-forward, highly ... Social media-focused marketing team * State-of-the-art systems and technology will help you manage ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 54 days ago
Kid-to-Kid Short Pump - Henrico , VA
This fast-paced buying and selling means that everyday is different, interesting, and keeps us on ... Help make posts on our social media pages Benefits: * Monthly bonus potential * 30% employee ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 30 days ago
FASS Results Group - McLean , VA
Other: being on top of technology, social media, and other supported platforms is essential in an ... Over 1 year of buyer's agent or real estate experience preferred * Must demonstrate a consistent ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 19 days ago
FASS Results Group - McLean , VA
Buyer education and presentation * Schedule showings * Continually Follow up with buyer leads * All ... Proactively post on social media, marketing assistance, and grow the Brand * Reach out and follow ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 18 days ago
MicroStrategy Incorporated - Tysons Corner , VA
... technical buyer personas to action. This role will serve as both a subject matter expert of the ... social and events. * Act as a subject matter expert in support of analyst relations RFI requests ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 2 days ago

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