2U, Inc. Copywriter Salary in the United States

How much does an Copywriter make at companies like 2U, Inc. in the United States? The average salary for Copywriter at companies like 2U, Inc. in the United States is $59,672 as of September 25, 2023, but the range typically falls between $52,491 and $66,852. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

About 2U, Inc.

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What does an Copywriter do at companies like 2U, Inc.?

What We're Looking For:

We’re looking for a Copywriter to join our growing in-house creative team. This position requires at least 3 years of experience writing marketing copy, including for SEO-driven webpages, data-driven advertising, and strategic email campaigns. The Copywriter is expected to work directly and independently with marketing stakeholders as well as with creative team designers and multimedia specialists.

Responsibilities Include But Are Not Limited To: 

  • Write copy — display and print advertising, direct mail/direct response, email marketing, print collateral, websites, etc. — that supports the marketing efforts of 2U partner programs. 
    • Create original, persuasive copy that promotes and differentiates 2U’s partner programs’ unique benefits.
    • Manage new program launches and the creation of brand style guides without oversight.
    • Understand and work from creative briefs submitted by stakeholders; meet the goals of the project as established in the brief while offering creative solutions.
    • Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs.
    • Manage multiple project deadlines and adapt to changing priorities.
    • Proofread and edit marketing materials for clarity, style consistency, spelling, and grammar.
    • Translate complex concepts into clear, concise and reader-friendly copy.
  • Establish and maintain relationships with marketing stakeholders across brand marketing, SEO, web analytics, and advertising operations teams. 
    • Manage and maintain all copy assets for multiple programs and act as direct point-of-contact for those programs.
    • Present work to stakeholders and offer clear, strategic rationales that support creative.
    • Approach projects collaboratively, working with stakeholders across marketing, while upholding the team’s mission and values.
  • Act as a member of a large creative team, upholding the goals and values of the team while driving the work forward.
    • Work closely and independently with other members of the creative team, including writers, designers, videographers, animators, and team leadership.
    • Represent the team in meetings with stakeholders across marketing.
    • Support junior copywriters and new team members.
    • Communicate concerns, challenges, ideas, and solutions with manager and/or team leadership.

Education and Experience:

  • Bachelor's degree required
  • Minimum 3-5 years of experience
  • Must have knowledge of AP and Chicago style and experience using client style guides
  • Experience in higher education is preferred
  • Experience working as a writer in an agency setting a plus
  • Solid interpersonal communication skills and the ability to work on cross-functional teams
  • Ability to think of creative, unorthodox solutions when needed 
  • Ability to prioritize and handle multiple assignments simultaneously 
  • Openness to feedback and ability to take direction
  • Ability to drive projects without a lot of oversight

About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. 


2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 9 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

[LA-based positions]

2U will consider qualified job applicants with criminal histories in a manner consistent with applicable law, including Los Angeles' Fair Chance Ordinance.

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$52,491 Low Average $59,672 High $66,852

Understand the total compensation opportunity for Copywriter at companies like 2U, Inc., base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the 2U, Inc. Copywriter in the United States, which includes base, and annual incentives can vary anywhere from $52,491 to $66,852 with an average total cash compensation of $59,672. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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