How much does a Media Planning Senior Manager make at companies like DELTA AIR LINES, INC. in the United States? The average salary for Media Planning Senior Manager at companies like DELTA AIR LINES, INC. in the United States is $185,745 as of March 26, 2024, but the range typically falls between $164,066 and $203,167. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
About DELTA AIR LINES, INC.
Browse other Companies in the Aerospace & Defense Industry
Media Planning Senior Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Media Planning Senior Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Media Planning Senior Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Media Planning Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Media Planning Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
See user submitted job responsibilities for Media Planning Senior Manager.
Communications and Legislative Affairs Manager
Ohio Kentucky Indiana - Cincinnati, OH
Restaurant Management Inc - Cincinnati, OH
Senior Manager Community Relations
New Avenues to Independence, Inc. - Cleveland, OH
Senior Account Executive, Social Media - Remote
Interdependence - Cleveland, OH
Core compensation
Includes base and annual incentives
Salary.com's CompAnalyst platform offers: