HG INSIGHTS Customer Marketing Manager Salary in the United States

About Us: 

Headquartered in beautiful Santa Barbara, HG Insights is the global leader in technology intelligence.. HG Insights uses advanced data science methodologies to help the world’s largest technology firms and the fastest growing companies accelerate their sales, marketing, and strategy efforts.  

We offer a casual yet professional environment.  Get your sweat on at one of our fitness classes or go for a run along the beach which is two blocks away. You can find employees riding bikes to lunch in the funk zone or hanging out in one of our collaboration spaces. We are passionate about our jobs with a get-it-done attitude, yet we don’t take ourselves too seriously. 

What You’ll Do:

We are looking for a passionate, customer-centric marketer to help HG Insights continue its rapid growth. In this role, you will develop and deliver campaigns that will drive customer engagement and help expand a loyal base of happy and successful customers. You will work closely with customer success, product, and marketing at HG Insights to help both customers and end-users of our products be successful through their lifecycle. The successful candidate will be capable of leveraging insights and data to inform marketing plans and comfortable working across multiple-marketing channels including email, video and in-product communications to build customer growth and loyalty.

What You'll Be Responsible For:

• Build a deep understanding of our customers including their challenges and success stories to help inform marketing engagement campaigns across the entire customer lifecycle.
• Drive customer growth and retention through creating and executing marketing programs around product use cases, features, customer success, and thought leadership.
• Drive product adoption and usage through email, in-product, and integrated marketing campaigns.
• Partner closely with product and customer success teams to develop new levers, tools, and tests that drive customer growth and product adoption.
• Track performance of key metrics, tests, and campaigns to drive constant improvement and report to the leadership team.

What You’ll Need:

• 3+ Years of marketing experience
• Bachelor's degree in marketing, business or related field
• Experience in SaaS B2B marketing
• Experience in customer, user or integrated marketing 
• Familiarity with Salesforce, Marketo, and Groove platforms
• Demonstrated success developing marketing campaigns
• An analytical approach and great problem-solving abilities
• Experience developing customer insights through quantitative and qualitative sources
• Comfortable with a fast-paced culture, with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

HG Insights Company is an Equal Opportunity Employer 

Please note that HG Insights does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights