What are the main factors that influence an Influencer Marketer's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change An Influencer Marketer's salary?

An Influencer Marketer's salary grows with experience: a Back Bartender (0-1 years)earns $25,498, a Bartender (1-3 years)earns $28,236, a Influencer Marketer (3-5 years)earns $58,158,

What are the highest paying states for an Influencer Marketer?

Influencer Marketer salary varies significantly by state. The top 3 highest paying states for Influencer Marketer roles are District of Columbia $62,826, California $62,587, Massachusetts $61,753. These tech hubs typically pay 10-15% above the national average.

How much do different types of Influencer Marketer roles make?

Salaries for Influencer Marketer level roles vary by specialization: Brand Influencer: $108,342; Influencer Marketing Specialist III: $97,316; Influencer Marketing Specialist II: $81,973; Influencer Strategist: $71,864; Influencer Coordinator: $69,764.

How do different companies affect an Influencer Marketer's salary?

Company size, industry, and compensation structure create significant salary variations for Influencer Marketer roles. Large, established industry leaders like Subway IP LLC ($57,183) and Kesem ($49,677) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $35,814.

Influencer Marketer Salary in the United States

How much does an Influencer Marketer make in the United States?

As of July 01, 2026, the average salary for an Influencer Marketer in the United States is $56,743 per year, which breaks down to an hourly rate of $27.

However, an Influencer Marketer's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $69,877
Majority Range (25th-75th percentile): $49,950 to $63,618
Entry-Level (10th percentile): $43,765

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Influencer Marketer Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$63,618	$5,301	$1,223	$31
Average	$56,743	$4,729	$1,091	$27
25th Percentile	$49,950	$4,162	$961	$24

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Key Factors That Influence Influencer Marketer Salaries

An Influencer Marketer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Influencer Marketer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Influencer Marketers. For example, consider the average annual salaries in these key locations:

District of Columbia: $62,826.
California: $62,587.
Massachusetts: $61,753.

District of Columbia $62,826 California $62,587 Massachusetts $61,753 Washington $61,526 New Jersey $61,504 Alaska $61,424 Connecticut $60,641 New York $60,323

Hawaii $59,308 Rhode Island $58,831 Maryland $58,508 Minnesota $58,065 Colorado $57,895 Illinois $57,838 Oregon $57,622 Delaware $57,464

New Hampshire $57,364 Virginia $57,140 Pennsylvania $56,488 Nevada $56,158 North Dakota $56,051 Michigan $55,880 Wisconsin $55,818 Vermont $55,693

Texas $55,347 Maine $55,324 Arizona $55,290 Ohio $55,251 Georgia $54,729 Indiana $54,468 Wyoming $54,416 Utah $54,337

Iowa $54,303 Kansas $54,031 Louisiana $53,951 North Carolina $53,923 Missouri $53,911 Florida $53,690 Montana $53,571 Nebraska $53,457

Kentucky $53,395 South Carolina $53,168 Tennessee $53,026 Idaho $52,969 New Mexico $52,555 Oklahoma $52,464 Alabama $52,130 South Dakota $51,568

Arkansas $51,262 West Virginia $51,097 Mississippi $50,603

Top Paying Cities for Influencer Marketers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $71,570
San Francisco: $70,786
Oakland: $69,294

San Jose, CA $71,570

San Francisco, CA $70,786

Oakland, CA $69,294

New York, NY $65,333

Paramus, NJ $64,539

Queens Village, NY $64,536

Passaic, NJ $64,482

Bergenfield, NJ $64,477

Stamford, CT $64,352

Huntington, NY $64,329

Newark, NJ $63,910

Bridgeport, CT $63,790

Vallejo, CA $63,677

New Brunswick, NJ $63,654

Petaluma, CA $63,620

Middlesex, NJ $63,512

Somerset, NJ $63,473

Santa Cruz, CA $63,399

Boston, MA $63,053

Monterey, CA $62,854

Seattle, WA $62,724

Santa Rosa, CA $62,712

Los Angeles, CA $62,695

Juneau, AK $62,548

Washington, DC $62,485

Orange, CA $62,283

Santa Ana, CA $62,133

Long Beach, CA $62,077

Anaheim, CA $62,065

Anchorage, AK $62,037

Santa Maria, CA $61,867

Everett, WA $61,855

Danbury, CT $61,656

Bremerton, WA $61,577

Tacoma, WA $61,373

New Suffolk, NY $61,372

Sacramento, CA $61,356

Santa Barbara, CA $61,294

Trenton, NJ $61,231

San Diego, CA $61,231

Brockton, MA $61,169

Fairbanks, AK $61,030

Lompoc, CA $60,885

Lowell, MA $60,839

Ventura, CA $60,828

Nashua, NH $60,817

Stockton, CA $60,811

Modesto, CA $60,397

Poughkeepsie, NY $60,272

Olympia, WA $60,164

Kennewick, WA $60,164

New Haven, CT $60,142

Lawrence, MA $59,938

Hartford, CT $59,881

Riverside, CA $59,869

New Bedford, MA $59,813

Richland, WA $59,813

Bakersfield, CA $59,733

San Bernardino, CA $59,711

New Britain, CT $59,705

Atlantic City, NJ $59,705

New London, CT $59,682

Norwich, CT $59,665

Portsmouth, NH $59,654

Boulder, CO $59,534

Portland, OR $59,455

Worcester, MA $59,450

Minneapolis, MN $59,274

Philadelphia, PA $59,194

Honolulu, HI $59,007

Saint Paul, MN $58,980

Vineland, NJ $58,967

Providence, RI $58,803

Chicago, IL $58,638

Bellingham, WA $58,570

Springfield, MA $58,525

Baltimore, MD $58,508

Chico, CA $58,366

Pittsfield, MA $58,213

Manchester, NH $58,105

Spokane, WA $57,855

Denver, CO $57,849

Albany, NY $57,583

Troy, NY $57,560

Nassau, NY $57,499

Schenectady, NY $57,441

Wilmington, DE $57,395

Burlington, VT $57,316

Salem, OR $57,293

Portland, ME $57,117

Yakima, WA $57,061

Rochester, MN $56,885

Reno, NV $56,856

Fresno, CA $56,856

Milwaukee, WI $56,805

Detroit, MI $56,749

Ann Arbor, MI $56,739

Allentown, PA $56,732

Colorado Springs, CO $56,635

Syracuse, NY $56,607

Carson City, NV $56,607

Houston, TX $56,527

Eugene, OR $56,499

Gary, IN $56,431

Springfield, OR $56,385

Bismarck, ND $56,374

Galveston, TX $56,334

Medford, OR $56,249

Fort Collins, CO $56,227

Concord, NH $56,198

Austin, TX $56,181

Mesa, AZ $56,062

Reading, PA $56,056

Phoenix, AZ $56,051

Dallas, TX $56,034

Saint Cloud, MN $55,979

Madison, WI $55,903

Utica, NY $55,750

Rochester, NY $55,659

Des Moines, IA $55,653

Raleigh, NC $55,648

Atlanta, GA $55,563

Battle Creek, MI $55,546

Salt Lake City, UT $55,529

Lancaster, PA $55,443

Harrisburg, PA $55,364

Kansas City, MO $55,307

Champaign, IL $55,296

Kansas City, KS $55,296

Fort Worth, TX $55,290

Columbus, OH $55,281

Boca Raton, FL $55,268

Pittsburgh, PA $55,245

Richmond, VA $55,222

Indianapolis, IN $55,211

Cleveland, OH $55,205

Las Vegas, NV $55,137

Cincinnati, OH $55,137

Petersburg, VA $55,052

Huntsville, AL $54,967

Lansing, MI $54,929

Lebanon, PA $54,921

Pueblo, CO $54,916

Appleton, WI $54,899

Buffalo, NY $54,876

Dayton, OH $54,859

Racine, WI $54,848

Charlotte, NC $54,842

Saint Louis, MO $54,825

York, PA $54,791

Elkhart, IN $54,791

Gastonia, NC $54,780

Billings, MT $54,767

Beaumont, TX $54,751

Lorain, OH $54,740

Benton Harbor, MI $54,729

Toledo, OH $54,717

Binghamton, NY $54,689

Rock Hill, SC $54,683

Rockford, IL $54,655

Springfield, IL $54,632

Elyria, OH $54,626

Fargo, ND $54,626

Flagstaff, AZ $54,587

Fort Lauderdale, FL $54,553

Duluth, MN $54,519

Miami, FL $54,519

Cheyenne, WY $54,479

Grand Forks, ND $54,479

Bangor, ME $54,354

Cedar Rapids, IA $54,292

Durham, NC $54,268

Louisville, KY $54,263

Grand Rapids, MI $54,252

Hialeah, FL $54,246

Casper, WY $54,167

Scranton, PA $54,099

New Orleans, LA $54,082

Virginia Beach, VA $54,076

Akron, OH $54,048

Peoria, IL $53,974

Sarasota, FL $53,962

Nashville, TN $53,923

Omaha, NE $53,923

Green Bay, WI $53,923

Baton Rouge, LA $53,894

Charleston, SC $53,883

Jamestown, NY $53,855

Davenport, IA $53,855

Tucson, AZ $53,826

Saint Petersburg, FL $53,792

Tampa, FL $53,781

Evansville, IN $53,747

Port Arthur, TX $53,747

Bradenton, FL $53,724

Santa Fe, NM $53,622

Orlando, FL $53,520

Clearwater, FL $53,503

Canton, OH $53,384

La Crosse, WI $53,384

Albuquerque, NM $53,350

Newport News, VA $53,344

High Point, NC $53,327

Ogden, UT $53,304

Corpus Christi, TX $53,259

Norfolk, VA $53,225

Laramie, WY $53,225

Rock Island, IL $53,191

Saginaw, MI $53,179

Jacksonville, FL $53,174

Salisbury, NC $53,162

Boise, ID $53,151

Moline, IL $53,123

Fort Myers, FL $53,106

Memphis, TN $53,094

Tulsa, OK $53,066

Waterloo, IA $53,032

Spartanburg, SC $52,975

Lincoln, NE $52,947

Fort Wayne, IN $52,935

Provo, UT $52,930

Cedar Falls, IA $52,862

San Antonio, TX $52,839

Greensboro, NC $52,816

South Bend, IN $52,811

Savannah, GA $52,748

Muskegon, MI $52,726

Birmingham, AL $52,720

Winston Salem, NC $52,692

Lake Charles, LA $52,555

Anderson, IN $52,544

Lexington, KY $52,527

Augusta, GA $52,510

Greenville, SC $52,510

Lima, OH $52,464

Wichita, KS $52,459

Tuscaloosa, AL $52,459

Columbia, SC $52,408

Springfield, OH $52,396

Asheville, NC $52,306

Bloomington, IN $52,266

Knoxville, TN $52,062

Shreveport, LA $52,056

Wilmington, NC $51,982

Roanoke, VA $51,982

Topeka, KS $51,880

Frankfort, KY $51,874

Oklahoma City, OK $51,835

Chillicothe, OH $51,812

Longview, TX $51,806

Melbourne, FL $51,801

Sioux Falls, SD $51,710

Mobile, AL $51,704

Terre Haute, IN $51,681

Altoona, PA $51,647

Amarillo, TX $51,608

Killeen, TX $51,591

Fayetteville, AR $51,545

Chattanooga, TN $51,528

Sioux City, IA $51,477

Idaho Falls, ID $51,466

Lynchburg, VA $51,420

Gainesville, FL $51,347

Portsmouth, OH $51,318

Little Rock, AR $51,307

Lafayette, LA $51,284

Youngstown, OH $51,284

Daytona Beach, FL $51,250

Clarksville, TN $51,245

Pensacola, FL $51,239

Temple, TX $51,235

Hopkinsville, KY $51,069

Erie, PA $51,057

Florence, SC $51,035

Charleston, WV $50,944

Great Falls, MT $50,915

Macon, GA $50,836

Tallahassee, FL $50,830

Fayetteville, NC $50,819

Waco, TX $50,808

Helena, MT $50,768

Pine Bluff, AR $50,746

Vincennes, IN $50,677

Lubbock, TX $50,654

Alamogordo, NM $50,620

Twin Falls, ID $50,569

Rapid City, SD $50,552

Jackson, MS $50,450

Huntington, WV $50,446

Greenville, MS $50,444

Parkersburg, WV $50,387

Montgomery, AL $50,376

Wichita Falls, TX $50,320

Springfield, MO $50,320

Biloxi, MS $50,291

Monroe, LA $50,234

Johnstown, PA $50,195

Sumter, SC $50,172

Columbus, GA $50,166

Pascagoula, MS $50,059

Abilene, TX $50,059

Kingsport, TN $49,911

Albany, GA $49,911

Gulfport, MS $49,894

Alexandria, LA $49,707

Fort Smith, AR $49,565

El Paso, TX $49,412

Las Cruces, NM $49,156

Harlingen, TX $49,012

Pocatello, ID $49,003

Florence, AL $48,929

Brownsville, TX $48,918

Mcallen, TX $48,799

Dothan, AL $48,719

Columbus, MS $48,382

Altus, OK $48,118

Lawton, OK $48,010

Pierre, SD $47,806

What Skills Can Increase an Influencer Marketer's Salary?

Demanded Skills for the Role:

Leadership (Mentioned in 6.83% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Point of Sale (Mentioned in 2.21% Job Postings): Accepting payments from customers for goods and services either in person or online.
Purchasing (Mentioned in 1.61% Job Postings): Purchasing refers to a business or organization attempting to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations. Typically the word “purchasing” is not used interchangeably with the word “procurement”, since procurement typically includes expediting, supplier quality, and transportation and logistics (T&L) in addition to purchasing.

See More Skills

Skills	Demand Percentage
Leadership	6.83%
Point of Sale	2.21%
Purchasing	1.61%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Influencer Marketer's salary.

Commitment: Can increase your salary by up to 10%.
Initiative: Can increase your salary by up to 8%.
Team Management: Can increase your salary by up to 8%.

Skill	Salary	Salary % Increase
Commitment	$62,417	10%
Initiative	$61,282	8%
Team Management	$61,282	8%
Leadership	$60,715	7%
Innovation	$60,715	7%
Microsoft Outlook	$60,715	7%

Get Latest Data

How Education impacts an Influencer Marketer's Salary?

Your level of education can impact your salary potential. While many Influencer Marketers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Influencer Marketer with a No Diploma is between $54,314 and $63,007).

Influencer Marketer Salaries by Degree Level

Typical Education for Influencer Marketer

No Diploma 16.7%

High School 16.7%

Associates 27.8%

Bachelors 50.0%

Masters 5.6%

Doctorate 0.0%

view as table

Degree Level	% of user with this level of education
No Diploma	16.7%
High School	16.7%
Associates	27.8%
Bachelors	50.0%
Masters	5.6%
Doctorate	0.0%

view as graph

Influencer Marketer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Influencer Marketer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

$49,950

Average $56,743/year

$63,618

$4,162

Average $4,729/month

$5,301

$961

Average $1,091/week

$1,223

$24

Average $27/hour

$31

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$63,618	$5,301	$1,223	$31
Average	$56,743	$4,729	$1,091	$27
25th Percentile	$49,950	$4,162	$961	$24

Salaries of jobs related to Influencer Marketer

Salary Trends for Influencer Marketer

Salaries for an Influencer Marketer can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $40,125 in 2023 to around $39,891 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Influencer Marketer salary trends, .

Average Annual Salary of Influencer Marketer Over Time

2022

$???

2023

$40,125

2024

$40,038

2025

$39,891

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$40,125
2024	$40,038
2025	$39,891
2026	View More
2027	View More

Most common benefits for Influencer Marketer

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Where Does Our Salary Data Come From?

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We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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