What are the main factors that influence an Influencer Marketer's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change An Influencer Marketer's salary?

An Influencer Marketer's salary grows with experience: a Back Bartender (0-1 years)earns $25,507, a Bartender (1-3 years)earns $28,244, a Influencer Marketer (3-5 years)earns $58,119,

What are the highest paying states for an Influencer Marketer?

Influencer Marketer salary varies significantly by state. The top 3 highest paying states for Influencer Marketer roles are District of Columbia $62,783, California $62,545, Massachusetts $61,711. These tech hubs typically pay 10-15% above the national average.

How much do different types of Influencer Marketer roles make?

Salaries for Influencer Marketer level roles vary by specialization: Influencer Marketing Specialist IV: $122,022; Brand Influencer: $108,325; Influencer Marketing Specialist II: $81,534; Influencer Strategist: $71,862; Influencer Coordinator: $69,767.

How do different companies affect an Influencer Marketer's salary?

Company size, industry, and compensation structure create significant salary variations for Influencer Marketer roles. Large, established industry leaders like Subway IP LLC ($57,183) and Kesem ($49,677) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $35,814.

Influencer Marketer Salary in the United States

How much does an Influencer Marketer make in the United States?

As of May 01, 2026, the average salary for an Influencer Marketer in the United States is $56,704 per year, which breaks down to an hourly rate of $27.

However, an Influencer Marketer's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $69,812
Majority Range (25th-75th percentile): $49,912 to $63,565
Entry-Level (10th percentile): $43,729

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Influencer Marketer Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$63,565	$5,297	$1,222	$31
Average	$56,704	$4,725	$1,090	$27
25th Percentile	$49,912	$4,159	$960	$24

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Key Factors That Influence Influencer Marketer Salaries

An Influencer Marketer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Influencer Marketer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Influencer Marketers. For example, consider the average annual salaries in these key locations:

District of Columbia: $62,783.
California: $62,545.
Massachusetts: $61,711.

District of Columbia $62,783 California $62,545 Massachusetts $61,711 Washington $61,484 New Jersey $61,462 Alaska $61,382 Connecticut $60,600 New York $60,282

Hawaii $59,267 Rhode Island $58,791 Maryland $58,468 Minnesota $58,026 Colorado $57,855 Illinois $57,799 Oregon $57,583 Delaware $57,424

New Hampshire $57,325 Virginia $57,101 Pennsylvania $56,449 Nevada $56,120 North Dakota $56,013 Michigan $55,842 Wisconsin $55,780 Vermont $55,655

Texas $55,309 Maine $55,287 Arizona $55,253 Ohio $55,213 Georgia $54,691 Indiana $54,430 Wyoming $54,379 Utah $54,300

Iowa $54,266 Kansas $53,994 Louisiana $53,914 North Carolina $53,886 Missouri $53,875 Florida $53,654 Montana $53,535 Nebraska $53,421

Kentucky $53,359 South Carolina $53,132 Tennessee $52,990 Idaho $52,933 New Mexico $52,520 Oklahoma $52,429 Alabama $52,094 South Dakota $51,533

Arkansas $51,227 West Virginia $51,062 Mississippi $50,569

Top Paying Cities for Influencer Marketers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $71,521
San Francisco: $70,738
Oakland: $69,247

San Jose, CA $71,521

San Francisco, CA $70,738

Oakland, CA $69,247

New York, NY $65,289

Paramus, NJ $64,495

Queens Village, NY $64,492

Passaic, NJ $64,438

Bergenfield, NJ $64,433

Stamford, CT $64,308

Huntington, NY $64,285

Newark, NJ $63,866

Bridgeport, CT $63,746

Vallejo, CA $63,634

New Brunswick, NJ $63,611

Petaluma, CA $63,577

Middlesex, NJ $63,469

Somerset, NJ $63,429

Santa Cruz, CA $63,356

Boston, MA $63,010

Monterey, CA $62,811

Seattle, WA $62,681

Santa Rosa, CA $62,670

Los Angeles, CA $62,653

Juneau, AK $62,505

Washington, DC $62,443

Orange, CA $62,241

Santa Ana, CA $62,091

Long Beach, CA $62,035

Anaheim, CA $62,023

Anchorage, AK $61,995

Santa Maria, CA $61,825

Everett, WA $61,813

Danbury, CT $61,614

Bremerton, WA $61,536

Tacoma, WA $61,331

New Suffolk, NY $61,330

Sacramento, CA $61,314

Santa Barbara, CA $61,252

Trenton, NJ $61,190

San Diego, CA $61,190

Brockton, MA $61,127

Fairbanks, AK $60,988

Lompoc, CA $60,844

Lowell, MA $60,798

Ventura, CA $60,787

Nashua, NH $60,776

Stockton, CA $60,770

Modesto, CA $60,356

Poughkeepsie, NY $60,231

Olympia, WA $60,124

Kennewick, WA $60,124

New Haven, CT $60,101

Lawrence, MA $59,897

Hartford, CT $59,840

Riverside, CA $59,829

New Bedford, MA $59,772

Richland, WA $59,772

Bakersfield, CA $59,693

San Bernardino, CA $59,670

New Britain, CT $59,664

Atlantic City, NJ $59,664

New London, CT $59,642

Norwich, CT $59,625

Portsmouth, NH $59,613

Boulder, CO $59,493

Portland, OR $59,415

Worcester, MA $59,409

Minneapolis, MN $59,233

Philadelphia, PA $59,154

Honolulu, HI $58,967

Saint Paul, MN $58,940

Vineland, NJ $58,927

Providence, RI $58,763

Chicago, IL $58,598

Bellingham, WA $58,530

Springfield, MA $58,485

Baltimore, MD $58,468

Chico, CA $58,326

Pittsfield, MA $58,173

Manchester, NH $58,065

Spokane, WA $57,816

Denver, CO $57,810

Albany, NY $57,544

Troy, NY $57,521

Nassau, NY $57,460

Schenectady, NY $57,402

Wilmington, DE $57,356

Burlington, VT $57,277

Salem, OR $57,254

Portland, ME $57,079

Yakima, WA $57,022

Rochester, MN $56,846

Reno, NV $56,818

Fresno, CA $56,818

Milwaukee, WI $56,767

Detroit, MI $56,710

Ann Arbor, MI $56,700

Allentown, PA $56,693

Colorado Springs, CO $56,597

Syracuse, NY $56,568

Carson City, NV $56,568

Houston, TX $56,489

Eugene, OR $56,460

Gary, IN $56,392

Springfield, OR $56,347

Bismarck, ND $56,336

Galveston, TX $56,296

Medford, OR $56,211

Fort Collins, CO $56,188

Concord, NH $56,160

Austin, TX $56,143

Mesa, AZ $56,024

Reading, PA $56,018

Phoenix, AZ $56,013

Dallas, TX $55,995

Saint Cloud, MN $55,941

Madison, WI $55,865

Utica, NY $55,712

Rochester, NY $55,621

Des Moines, IA $55,616

Raleigh, NC $55,610

Atlanta, GA $55,525

Battle Creek, MI $55,508

Salt Lake City, UT $55,491

Lancaster, PA $55,406

Harrisburg, PA $55,326

Kansas City, MO $55,270

Champaign, IL $55,258

Kansas City, KS $55,258

Fort Worth, TX $55,253

Columbus, OH $55,243

Boca Raton, FL $55,230

Pittsburgh, PA $55,207

Richmond, VA $55,185

Indianapolis, IN $55,173

Cleveland, OH $55,168

Las Vegas, NV $55,100

Cincinnati, OH $55,100

Petersburg, VA $55,015

Huntsville, AL $54,929

Lansing, MI $54,891

Lebanon, PA $54,884

Pueblo, CO $54,878

Appleton, WI $54,861

Buffalo, NY $54,839

Dayton, OH $54,822

Racine, WI $54,810

Charlotte, NC $54,805

Saint Louis, MO $54,788

York, PA $54,754

Elkhart, IN $54,754

Gastonia, NC $54,743

Billings, MT $54,729

Beaumont, TX $54,714

Lorain, OH $54,703

Benton Harbor, MI $54,691

Toledo, OH $54,680

Binghamton, NY $54,652

Rock Hill, SC $54,646

Rockford, IL $54,618

Springfield, IL $54,595

Elyria, OH $54,589

Fargo, ND $54,589

Flagstaff, AZ $54,550

Fort Lauderdale, FL $54,516

Duluth, MN $54,481

Miami, FL $54,481

Cheyenne, WY $54,442

Grand Forks, ND $54,442

Bangor, ME $54,317

Cedar Rapids, IA $54,255

Durham, NC $54,231

Louisville, KY $54,226

Grand Rapids, MI $54,215

Hialeah, FL $54,209

Casper, WY $54,130

Scranton, PA $54,062

New Orleans, LA $54,045

Virginia Beach, VA $54,039

Akron, OH $54,011

Peoria, IL $53,937

Sarasota, FL $53,926

Nashville, TN $53,886

Omaha, NE $53,886

Green Bay, WI $53,886

Baton Rouge, LA $53,858

Charleston, SC $53,846

Jamestown, NY $53,818

Davenport, IA $53,818

Tucson, AZ $53,790

Saint Petersburg, FL $53,756

Tampa, FL $53,744

Evansville, IN $53,710

Port Arthur, TX $53,710

Bradenton, FL $53,688

Santa Fe, NM $53,586

Orlando, FL $53,483

Clearwater, FL $53,466

Canton, OH $53,347

La Crosse, WI $53,347

Albuquerque, NM $53,313

Newport News, VA $53,308

High Point, NC $53,291

Ogden, UT $53,268

Corpus Christi, TX $53,223

Norfolk, VA $53,189

Laramie, WY $53,189

Rock Island, IL $53,155

Saginaw, MI $53,143

Jacksonville, FL $53,138

Salisbury, NC $53,126

Boise, ID $53,115

Moline, IL $53,087

Fort Myers, FL $53,070

Memphis, TN $53,058

Tulsa, OK $53,030

Waterloo, IA $52,996

Spartanburg, SC $52,939

Lincoln, NE $52,911

Fort Wayne, IN $52,899

Provo, UT $52,894

Cedar Falls, IA $52,826

San Antonio, TX $52,803

Greensboro, NC $52,780

South Bend, IN $52,775

Savannah, GA $52,712

Muskegon, MI $52,690

Birmingham, AL $52,684

Winston Salem, NC $52,656

Lake Charles, LA $52,520

Anderson, IN $52,508

Lexington, KY $52,491

Augusta, GA $52,474

Greenville, SC $52,474

Lima, OH $52,429

Wichita, KS $52,423

Tuscaloosa, AL $52,423

Columbia, SC $52,372

Springfield, OH $52,361

Asheville, NC $52,270

Bloomington, IN $52,230

Knoxville, TN $52,026

Shreveport, LA $52,021

Wilmington, NC $51,947

Roanoke, VA $51,947

Topeka, KS $51,845

Frankfort, KY $51,839

Oklahoma City, OK $51,799

Chillicothe, OH $51,777

Longview, TX $51,771

Melbourne, FL $51,765

Sioux Falls, SD $51,675

Mobile, AL $51,669

Terre Haute, IN $51,646

Altoona, PA $51,612

Amarillo, TX $51,573

Killeen, TX $51,556

Fayetteville, AR $51,510

Chattanooga, TN $51,493

Sioux City, IA $51,442

Idaho Falls, ID $51,431

Lynchburg, VA $51,385

Gainesville, FL $51,312

Portsmouth, OH $51,283

Little Rock, AR $51,272

Lafayette, LA $51,249

Youngstown, OH $51,249

Daytona Beach, FL $51,215

Clarksville, TN $51,210

Pensacola, FL $51,204

Temple, TX $51,200

Hopkinsville, KY $51,034

Erie, PA $51,023

Florence, SC $51,000

Charleston, WV $50,909

Great Falls, MT $50,881

Macon, GA $50,801

Tallahassee, FL $50,796

Fayetteville, NC $50,784

Waco, TX $50,773

Helena, MT $50,733

Pine Bluff, AR $50,712

Vincennes, IN $50,643

Lubbock, TX $50,620

Alamogordo, NM $50,586

Twin Falls, ID $50,535

Rapid City, SD $50,518

Jackson, MS $50,416

Huntington, WV $50,412

Greenville, MS $50,410

Parkersburg, WV $50,352

Montgomery, AL $50,342

Wichita Falls, TX $50,285

Springfield, MO $50,285

Biloxi, MS $50,257

Monroe, LA $50,200

Johnstown, PA $50,161

Sumter, SC $50,138

Columbus, GA $50,132

Pascagoula, MS $50,025

Abilene, TX $50,025

Kingsport, TN $49,877

Albany, GA $49,877

Gulfport, MS $49,860

Alexandria, LA $49,673

Fort Smith, AR $49,531

El Paso, TX $49,378

Las Cruces, NM $49,123

Harlingen, TX $48,979

Pocatello, ID $48,970

Florence, AL $48,896

Brownsville, TX $48,885

Mcallen, TX $48,766

Dothan, AL $48,686

Columbus, MS $48,349

Altus, OK $48,085

Lawton, OK $47,978

Pierre, SD $47,773

What Skills Can Increase an Influencer Marketer's Salary?

Demanded Skills for the Role:

Leadership (Mentioned in 6.83% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Point of Sale (Mentioned in 2.21% Job Postings): Accepting payments from customers for goods and services either in person or online.
Purchasing (Mentioned in 1.61% Job Postings): Purchasing refers to a business or organization attempting to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations. Typically the word “purchasing” is not used interchangeably with the word “procurement”, since procurement typically includes expediting, supplier quality, and transportation and logistics (T&L) in addition to purchasing.

See More Skills

Skills	Demand Percentage
Leadership	6.83%
Point of Sale	2.21%
Purchasing	1.61%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Influencer Marketer's salary.

Commitment: Can increase your salary by up to 10%.
Initiative: Can increase your salary by up to 8%.
Team Management: Can increase your salary by up to 8%.

Skill	Salary	Salary % Increase
Commitment	$62,375	10%
Initiative	$61,241	8%
Team Management	$61,241	8%
Leadership	$60,674	7%
Innovation	$60,674	7%
Microsoft Outlook	$60,674	7%

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How Education impacts an Influencer Marketer's Salary?

Your level of education can impact your salary potential. While many Influencer Marketers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Influencer Marketer with a No Diploma is between $54,314 and $63,007).

Influencer Marketer Salaries by Degree Level

Typical Education for Influencer Marketer

No Diploma 16.7%

High School 16.7%

Associates 27.8%

Bachelors 50.0%

Masters 5.6%

Doctorate 0.0%

view as table

Degree Level	% of user with this level of education
No Diploma	16.7%
High School	16.7%
Associates	27.8%
Bachelors	50.0%
Masters	5.6%
Doctorate	0.0%

view as graph

Influencer Marketer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Influencer Marketer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on May 01, 2026

$49,912

Average $56,704/year

$63,565

$4,159

Average $4,725/month

$5,297

$960

Average $1,090/week

$1,222

$24

Average $27/hour

$31

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$63,565	$5,297	$1,222	$31
Average	$56,704	$4,725	$1,090	$27
25th Percentile	$49,912	$4,159	$960	$24

Salaries of jobs related to Influencer Marketer

Salary Trends for Influencer Marketer

Salaries for an Influencer Marketer can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $40,125 in 2023 to around $39,891 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Influencer Marketer salary trends, .

Average Annual Salary of Influencer Marketer Over Time

2022

$???

2023

$40,125

2024

$40,038

2025

$39,891

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$40,125
2024	$40,038
2025	$39,891
2026	View More
2027	View More

Most common benefits for Influencer Marketer

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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