Lead Generator Salary in the United States

How much does a Lead Generator make in the United States?

As of January 01, 2026, the average salary for a Lead Generator in the United States is $93,588 per year, which breaks down to an hourly rate of $45.

However, a Lead Generator's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $110,996
  • Majority Range (25th-75th percentile): $82,324 to $102,700
  • Entry-Level (10th percentile): $72,069
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View as table View as graph 25% $82,324 10% $72,069 90% $110,996 75% $102,700 $93,588 50%(Median) Didn’t find job title? Click

Lead Generator Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $102,700 $8,558 $1,975 $49
Average $93,588 $7,799 $1,800 $45
25th Percentile $82,324 $6,860 $1,583 $40
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Key Factors That Influence Lead Generator Salaries

A Lead Generator's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Lead Generator Salaries?

Experience is a primary driver of a Lead Generator's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $89,990
  • Early Career (1-2 years): $90,459
  • Mid-Level (2-4 years): $90,459
  • Senior-Level (5-8 years): $93,588
  • Expert (over 8 years): $99,387
Levels Salary
Entry Level Lead Generator$89,990
Intermediate Level Lead Generator$90,459
Senior Level Lead Generator$90,459
Specialist Level Lead Generator$93,588
Expert Level Lead Generator$99,387
$89,990 0 yr
$90,459 < 2 yrs
$90,459 2-4 yrs
$93,588 5-8 yrs
$99,387 > 8 yrs
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What Am I Worth?

Top Paying Cities for Lead Generators

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $118,043
  • San Francisco: $116,882
  • Oakland: $114,290

What Skills Can Increase a Lead Generator's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.82% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Insurance Sales (Mentioned in 2.06% Job Postings): Insurance sales involves selling various types of insurance to customers, including home, life, health and auto insurance. Primary goal is to get information about clients' needs and match them with insurance policies they offer.
  • Customer Relationship (Mentioned in 1.5% Job Postings): Customer relations is the company-wide process of nurturing positive relationships with your customers . It helps you connect with your customers on a much more personal level and create a sense of mutual understanding with them.
See More Skills
Skills Demand Percentage
Customer Service 14.82%
Insurance Sales 2.06%
Customer Relationship 1.5%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Lead Generator's salary.
  • B2B: Can increase your salary by up to 12%.
  • Insurance Sales: Can increase your salary by up to 10%.
  • Coaching: Can increase your salary by up to 7%.
Skill Salary Salary % Increase
B2B
$104,819
12%
Insurance Sales
$102,947
10%
Coaching
$100,139
7%
Business Development
$100,139
7%
Sales Development
$100,139
7%
Presentation
$99,203
6%
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How Education impacts a Lead Generator's Salary?

Your level of education can impact your salary potential. While many Lead Generators enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Lead Generator with a Associate's Degree is between $97,290 and $105,498).

Lead Generator Salaries by Degree Level

Typical Education for Lead Generator
Degree Level % of user with this level of education
No Diploma 2.3%
High School 14.8%
Associates 9.6%
Bachelors 59.3%
Masters 13.1%
Doctorate 1.0%
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Lead Generator Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Lead Generator's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Lead Generator

Salaries for a Lead Generator can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $89,557 in 2023 to around $89,629 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Lead Generator salary trends, .

Average Annual Salary of Lead Generator Over Time

2022
$???
2023
$89,557
2024
$90,337
2025
$89,629
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $89,557
2024 $90,337
2025 $89,629
2026
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2027
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Most common benefits for Lead Generator

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Lead Generator

Here are companies hiring for Lead Generator and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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