Senior Living Sales Counselor Salary in the United States

How much does a Senior Living Sales Counselor make in the United States?

As of January 01, 2026, the average salary for a Senior Living Sales Counselor in the United States is $80,836 per year, which breaks down to an hourly rate of $39.

However, a Senior Living Sales Counselor's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $93,259
  • Majority Range (25th-75th percentile): $73,536 to $87,339
  • Entry-Level (10th percentile): $66,889
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View as table View as graph 25% $73,536 10% $66,889 90% $93,259 75% $87,339 $80,836 50%(Median) Didn’t find job title? Click

Senior Living Sales Counselor Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $87,339 $7,278 $1,680 $42
Average $80,836 $6,736 $1,555 $39
25th Percentile $73,536 $6,128 $1,414 $35
Check out Senior Living Sales Counselor Job Openings in the United States
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Timbercrest Senior Living Community - NORTH MANCHESTER, IN

Residential Counselor Supervisor Evening

CFG Residentials LLC - CAMDEN, NJ

Director of Nursing

Entrust Senior Living - RAPID CITY, SD

Licensed Professional Counselor

Headway - WOONSOCKET, RI

Search More Senior Living Sales Counselor Jobs in the United States

Key Factors That Influence Senior Living Sales Counselor Salaries

A Senior Living Sales Counselor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Senior Living Sales Counselor Salaries?

Experience is a primary driver of a Senior Living Sales Counselor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $81,850
  • Early Career (1-2 years): $82,560
  • Mid-Level (2-4 years): $84,085
  • Senior-Level (5-8 years): $84,390
  • Expert (over 8 years): $84,594
Levels Salary
Entry Level Senior Living Sales Counselor$81,850
Intermediate Level Senior Living Sales Counselor$82,560
Senior Level Senior Living Sales Counselor$84,085
Specialist Level Senior Living Sales Counselor$84,390
Expert Level Senior Living Sales Counselor$84,594
$81,850 0 yr
$82,560 < 2 yrs
$84,085 2-4 yrs
$84,390 5-8 yrs
$84,594 > 8 yrs
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What Am I Worth?

How Do Senior Living Sales Counselor Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Senior Living Sales Counselors. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $89,502.
  • California: $89,162.
  • Massachusetts: $87,974.

Top Paying Cities for Senior Living Sales Counselors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $101,959
  • San Francisco: $100,956
  • Oakland: $98,717

What Skills Can Increase a Senior Living Sales Counselor's Salary?

Demanded Skills for the Role:

  • Presentation (Mentioned in 2.63% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
  • Typography (Mentioned in 3.27% Job Postings): Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. So at a time when scientific techniques can support the proven traditions (e.g., greater legibility with the use of serifs, upper and lower case, contrast, etc.) through understanding the limitations of human vision, typography as often encountered may fail to achieve its principal objective: effective communication.
  • InDesign (Mentioned in 2.37% Job Postings): nDesign is a desktop publishing software application for creating flyers, brochures, magazines, newspapers, and books. Projects created using InDesign can be shared in both digital and print formats.
See More Skills
Skills Demand Percentage
Presentation 2.63%
Typography 3.27%
InDesign 2.37%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Senior Living Sales Counselor's salary.
  • Analysis: Can increase your salary by up to 6%.
  • Prototyping: Can increase your salary by up to 5%.
  • Innovation: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Analysis
$85,686
6%
Prototyping
$84,878
5%
Innovation
$83,261
3%
Collaboration
$82,453
2%
Commitment
$82,453
2%
Integrity
$82,453
2%
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Senior Living Sales Counselor Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Senior Living Sales Counselor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Senior Living Sales Counselor

Salaries for a Senior Living Sales Counselor can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $92,986 in 2023 to around $87,014 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Senior Living Sales Counselor salary trends, .

Average Annual Salary of Senior Living Sales Counselor Over Time

2022
$???
2023
$92,986
2024
$89,943
2025
$87,014
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $92,986
2024 $89,943
2025 $87,014
2026
View More
2027
View More

Most common benefits for Senior Living Sales Counselor

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Senior Living Sales Counselor

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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