AVP, Marketing Salary in the United States

How much does an AVP, Marketing make in the United States?

As of July 01, 2026, the average salary for an AVP, Marketing in the United States is $300,363 per year, which breaks down to an hourly rate of $144.

However, an AVP, Marketing's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $354,868
  • Majority Range (25th-75th percentile): $281,324 to $328,893
  • Entry-Level (10th percentile): $263,990
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View as table View as graph 25% $281,324 10% $263,990 90% $354,868 75% $328,893 $300,363 50%(Median) Didn’t find job title? Click

AVP, Marketing Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $328,893 $27,408 $6,325 $158
Average $300,363 $25,030 $5,776 $144
25th Percentile $281,324 $23,444 $5,410 $135
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Key Factors That Influence AVP, Marketing Salaries

An AVP, Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects AVP, Marketing Salaries?

Experience is a primary driver of an AVP, Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $153,720
  • Early Career (1-2 years): $189,063
  • Mid-Level (2-4 years): $238,682
  • Senior-Level (5-8 years): $298,265
  • Expert (over 8 years): $362,921
Levels Salary
Marketing... Level AVP, Marketing$153,720
Marketing... Level AVP, Marketing$189,063
VP of Mar... Level AVP, Marketing$238,682
AVP, Mark... Level AVP, Marketing$298,265
Chief Mar... Level AVP, Marketing$362,921
$153,720 0 yr
$189,063 < 2 yrs
$238,682 2-4 yrs
$298,265 5-8 yrs
$362,921 > 8 yrs
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What Am I Worth?

Top Paying Cities for AVP, Marketings

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $378,848
  • San Francisco: $374,700
  • Oakland: $366,803

What Skills Can Increase an AVP, Marketing's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 10.06% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Marketing Strategy (Mentioned in 2.58% Job Postings): Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
  • Sales and Marketing (Mentioned in 1.77% Job Postings): Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.
See More Skills
Skills Demand Percentage
Leadership 10.06%
Marketing Strategy 2.58%
Sales and Marketing 1.77%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an AVP, Marketing's salary.
  • Customer Acquisition: Can increase your salary by up to 11%.
  • Lead Generation: Can increase your salary by up to 10%.
  • Go To Market: Can increase your salary by up to 8%.
Skill Salary Salary % Increase
Customer Acquisition
 $333,403
11%
Lead Generation
 $330,399
10%
Go To Market
 $324,392
8%
B2B
 $324,392
8%
Storytelling
 $321,388
7%
Market Research
 $321,388
7%
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AVP, Marketing Salary by Industry: Top Paying Sectors

For AVP, Marketing roles, the industry you choose can affect earning potential by as much as 20% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 10% above the average. In contrast, AVP, Marketing positions in Transportation or Telecom typically offer lower base pay, as these industries often view AVP, Marketing as a support function rather than a direct revenue driver.

The top paying industries for an AVP, Marketing

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$330,399$159.010%
Biotechnology$330,399$159.010%
Business Services$330,399$159.010%
Chemicals$330,399$159.010%
Construction$330,399$159.010%

How Education impacts an AVP, Marketing's Salary?

Your level of education can impact your salary potential. While many AVP, Marketings enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an AVP, Marketing with a Bachelor's Degree is between $285,417 and $308,186).

AVP, Marketing Salaries by Degree Level

Typical Education for AVP, Marketing
Degree Level % of user with this level of education
No Diploma 0.3%
High School 1.4%
Associates 1.8%
Bachelors 38.9%
Masters 55.1%
Doctorate 2.4%
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AVP, Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an AVP, Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on July 01, 2026
$281,324
Average $300,363/year
$328,893
$23,444
Average $25,030/month
$27,408
$5,410
Average $5,776/week
$6,325
$135
Average $144/hour
$158
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $328,893 $27,408 $6,325 $158
Average $300,363 $25,030 $5,776 $144
25th Percentile $281,324 $23,444 $5,410 $135

Salaries of jobs related to AVP, Marketing

Salary Trends for AVP, Marketing

Salaries for an AVP, Marketing can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $239,309 in 2023 to around $240,234 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of AVP, Marketing salary trends, .

Average Annual Salary of AVP, Marketing Over Time

2022
$???
2023
$239,309
2024
$242,264
2025
$240,234
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $239,309
2024 $242,264
2025 $240,234
2026
View More
2027
View More

Most common benefits for AVP, Marketing

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for AVP, Marketing

Here are companies hiring for AVP, Marketing and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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