Ad Analyst Salary in the United States

How much does an Ad Analyst make in the United States?

As of January 01, 2026, the average salary for an Ad Analyst in the United States is $77,399 per year, which breaks down to an hourly rate of $37.

However, an Ad Analyst's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $95,166
  • Majority Range (25th-75th percentile): $72,236 to $86,699
  • Entry-Level (10th percentile): $67,536
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View as table View as graph 25% $72,236 10% $67,536 90% $95,166 75% $86,699 $77,399 50%(Median) Didn’t find job title? Click

Ad Analyst Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $86,699 $7,225 $1,667 $42
Average $77,399 $6,450 $1,488 $37
25th Percentile $72,236 $6,020 $1,389 $35
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Key Factors That Influence Ad Analyst Salaries

An Ad Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Ad Analyst Salaries?

Experience is a primary driver of an Ad Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $75,132
  • Early Career (1-2 years): $75,719
  • Mid-Level (2-4 years): $77,657
  • Senior-Level (5-8 years): $78,045
  • Expert (over 8 years): $78,303
Levels Salary
Entry Level Ad Analyst$75,132
Intermediate Level Ad Analyst$75,719
Senior Level Ad Analyst$77,657
Specialist Level Ad Analyst$78,045
Expert Level Ad Analyst$78,303
$75,132 0 yr
$75,719 < 2 yrs
$77,657 2-4 yrs
$78,045 5-8 yrs
$78,303 > 8 yrs
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What Am I Worth?

How Do Ad Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Ad Analysts. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $85,696.
  • California: $85,371.
  • Massachusetts: $84,233.

Top Paying Cities for Ad Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $97,623
  • San Francisco: $96,663
  • Oakland: $94,519

What Skills Can Increase an Ad Analyst's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 6.26% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Supply Chain (Mentioned in 2.32% Job Postings): A supply chain encompasses everything from the delivery of source materials from the supplier to the manufacturer through to its eventual delivery to the end user.
  • Change Management (Mentioned in 0.92% Job Postings): Change management (sometimes abbreviated as CM) is a collective term for all approaches to prepare , support and help individuals, teams, and organizations in making organizational change. The most common change drivers include: technological evolution, process reviews, crisis, and consumer habit changes; pressure from new business entrants, acquisitions, mergers, and organizational restructuring. It includes methods that redirect or redefine the use of resources, business process, budget allocations, or other modes of operation that significantly change a company or organization. Organizational change management (OCM) considers the full organization and what needs to change, while change management may be used solely to refer to how people and teams are affected by such organizational transition. It deals with many different disciplines, from behavioral and social sciences to information technology and business solutions.
See More Skills
Skills Demand Percentage
Analysis 6.26%
Supply Chain 2.32%
Change Management 0.92%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Ad Analyst's salary.
  • Systems Analysis: Can increase your salary by up to 7%.
  • Team Development: Can increase your salary by up to 6%.
  • Solution Design: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Systems Analysis
$82,817
7%
Team Development
$82,043
6%
Solution Design
$80,495
4%
Project Management
$80,495
4%
Integrity
$80,495
4%
Computer Science
$79,721
3%
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How Education impacts an Ad Analyst's Salary?

Your level of education can impact your salary potential. While many Ad Analysts enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Ad Analyst with a Associate's Degree is between $68,588 and $73,073).

Ad Analyst Salaries by Degree Level

Typical Education for Ad Analyst
Degree Level % of user with this level of education
No Diploma 9.6%
High School 9.6%
Associates 4.8%
Bachelors 50.0%
Masters 35.6%
Doctorate 0.0%
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Ad Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Ad Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Ad Analyst

Salaries for an Ad Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $69,537 in 2023 to around $69,398 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Ad Analyst salary trends, .

Average Annual Salary of Ad Analyst Over Time

2022
$???
2023
$69,537
2024
$69,638
2025
$69,398
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $69,537
2024 $69,638
2025 $69,398
2026
View More
2027
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Most common benefits for Ad Analyst

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Ad Analyst

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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