Analyst, Marketing Strategy and Planning Salary in the United States
How much does an Analyst, Marketing Strategy and Planning make in the United States?
As of August 01, 2026, the average salary for an Analyst, Marketing Strategy and Planning in the United States is $72,450 per year, which breaks down to an hourly rate of $35.
However, an Analyst, Marketing Strategy and Planning's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $92,606
Majority Range (25th-75th percentile): $66,831 to $83,000
Key Factors That Influence Analyst, Marketing Strategy and Planning Salaries
An Analyst, Marketing Strategy and Planning's salary isn't a fixed number.
It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
How Experience Level Affects Analyst, Marketing Strategy and Planning Salaries?
Experience is a primary driver of an Analyst, Marketing Strategy and Planning's salary.
As you build your skills and take on more complex tasks, your compensation generally increases.
Here’s how the average salary grows at different career stages:
Entry-Level (less than 1 year): $52,804
Early Career (1-2 years): $70,252
Mid-Level (2-4 years): $88,227
Senior-Level (5-8 years): $107,842
Expert (over 8 years): $157,624
Levels
Salary
Marketing... Level Analyst, Marketing Strategy and Planning
$52,804
Analyst, ... Level Analyst, Marketing Strategy and Planning
$70,252
Marketing... Level Analyst, Marketing Strategy and Planning
$88,227
Marketing... Level Analyst, Marketing Strategy and Planning
$107,842
Marketing... Level Analyst, Marketing Strategy and Planning
$157,624
$52,8040 yr
$70,252< 2 yrs
$88,2272-4 yrs
$107,8425-8 yrs
$157,624> 8 yrs
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What Am I Worth?
How Do Analyst, Marketing Strategy and Planning Salaries Vary from State to State?
Your salary can change significantly depending on where you work.
States with a higher cost of living and strong industrial sectors
often pay more to attract Analyst, Marketing Strategy and Plannings.
For example, consider the average annual salaries in these key locations:
District of Columbia: $80,216.
California: $79,912.
Massachusetts: $78,847.
District of Columbia$80,216
California$79,912
Massachusetts$78,847
Washington$78,557
New Jersey$78,528
Alaska$78,427
Connecticut$77,427
New York$77,021
Hawaii$75,724
Rhode Island$75,116
Maryland$74,703
Minnesota$74,138
Colorado$73,920
Illinois$73,848
Oregon$73,573
Delaware$73,370
New Hampshire$73,242
Virginia$72,957
Pennsylvania$72,124
Nevada$71,703
North Dakota$71,566
Michigan$71,348
Wisconsin$71,269
Vermont$71,109
Texas$70,667
Maine$70,638
Arizona$70,595
Ohio$70,544
Georgia$69,878
Indiana$69,544
Wyoming$69,479
Utah$69,378
Iowa$69,334
Kansas$68,987
Louisiana$68,885
North Carolina$68,849
Missouri$68,834
Florida$68,552
Montana$68,400
Nebraska$68,255
Kentucky$68,175
South Carolina$67,885
Tennessee$67,704
Idaho$67,632
New Mexico$67,103
Oklahoma$66,987
Alabama$66,559
South Dakota$65,842
Arkansas$65,451
West Virginia$65,241
Mississippi$64,611
Top Paying Cities for Analyst, Marketing Strategy and Plannings
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $91,381
San Francisco: $90,380
Oakland: $88,475
San Jose, CA$91,381
San Francisco, CA$90,380
Oakland, CA$88,475
New York, NY$83,418
Paramus, NJ$82,403
Queens Village, NY$82,400
Passaic, NJ$82,331
Bergenfield, NJ$82,324
Stamford, CT$82,165
Huntington, NY$82,135
Newark, NJ$81,600
Bridgeport, CT$81,447
Vallejo, CA$81,303
New Brunswick, NJ$81,274
Petaluma, CA$81,230
Middlesex, NJ$81,093
Somerset, NJ$81,042
Santa Cruz, CA$80,948
Boston, MA$80,506
Monterey, CA$80,252
Seattle, WA$80,086
Santa Rosa, CA$80,071
Los Angeles, CA$80,050
Juneau, AK$79,861
Washington, DC$79,781
Orange, CA$79,524
Santa Ana, CA$79,332
Long Beach, CA$79,260
Anaheim, CA$79,245
Anchorage, AK$79,209
Santa Maria, CA$78,992
Everett, WA$78,977
Danbury, CT$78,722
Bremerton, WA$78,622
Tacoma, WA$78,361
New Suffolk, NY$78,360
Sacramento, CA$78,340
Santa Barbara, CA$78,260
Trenton, NJ$78,180
San Diego, CA$78,180
Brockton, MA$78,101
Fairbanks, AK$77,923
Lompoc, CA$77,738
Lowell, MA$77,680
Ventura, CA$77,666
Nashua, NH$77,651
Stockton, CA$77,644
Modesto, CA$77,115
Poughkeepsie, NY$76,956
Olympia, WA$76,818
Kennewick, WA$76,818
New Haven, CT$76,789
Lawrence, MA$76,529
Hartford, CT$76,456
Riverside, CA$76,442
New Bedford, MA$76,369
Richland, WA$76,369
Bakersfield, CA$76,268
San Bernardino, CA$76,239
New Britain, CT$76,231
Atlantic City, NJ$76,231
New London, CT$76,202
Norwich, CT$76,181
Portsmouth, NH$76,166
Boulder, CO$76,013
Portland, OR$75,913
Worcester, MA$75,905
Minneapolis, MN$75,681
Philadelphia, PA$75,579
Honolulu, HI$75,340
Saint Paul, MN$75,306
Vineland, NJ$75,290
Providence, RI$75,080
Chicago, IL$74,869
Bellingham, WA$74,782
Springfield, MA$74,725
Baltimore, MD$74,703
Chico, CA$74,522
Pittsfield, MA$74,326
Manchester, NH$74,188
Spokane, WA$73,870
Denver, CO$73,862
Albany, NY$73,522
Troy, NY$73,493
Nassau, NY$73,415
Schenectady, NY$73,341
Wilmington, DE$73,283
Burlington, VT$73,181
Salem, OR$73,152
Portland, ME$72,928
Yakima, WA$72,855
Rochester, MN$72,631
Reno, NV$72,594
Fresno, CA$72,594
Milwaukee, WI$72,529
Detroit, MI$72,457
Ann Arbor, MI$72,445
Allentown, PA$72,435
Colorado Springs, CO$72,312
Syracuse, NY$72,276
Carson City, NV$72,276
Houston, TX$72,174
Eugene, OR$72,138
Gary, IN$72,051
Springfield, OR$71,993
Bismarck, ND$71,979
Galveston, TX$71,928
Medford, OR$71,819
Fort Collins, CO$71,790
Concord, NH$71,754
Austin, TX$71,732
Mesa, AZ$71,580
Reading, PA$71,573
Phoenix, AZ$71,566
Dallas, TX$71,544
Saint Cloud, MN$71,474
Madison, WI$71,377
Utica, NY$71,182
Rochester, NY$71,066
Des Moines, IA$71,059
Raleigh, NC$71,051
Atlanta, GA$70,943
Battle Creek, MI$70,921
Salt Lake City, UT$70,899
Lancaster, PA$70,791
Harrisburg, PA$70,689
Kansas City, MO$70,617
Champaign, IL$70,602
Kansas City, KS$70,602
Fort Worth, TX$70,595
Columbus, OH$70,583
Boca Raton, FL$70,566
Pittsburgh, PA$70,537
Richmond, VA$70,508
Indianapolis, IN$70,493
Cleveland, OH$70,486
Las Vegas, NV$70,399
Cincinnati, OH$70,399
Petersburg, VA$70,291
Huntsville, AL$70,182
Lansing, MI$70,133
Lebanon, PA$70,124
Pueblo, CO$70,117
Appleton, WI$70,095
Buffalo, NY$70,066
Dayton, OH$70,044
Racine, WI$70,030
Charlotte, NC$70,023
Saint Louis, MO$70,001
York, PA$69,957
Elkhart, IN$69,957
Gastonia, NC$69,944
Billings, MT$69,926
Beaumont, TX$69,907
Lorain, OH$69,892
Benton Harbor, MI$69,878
Toledo, OH$69,863
Binghamton, NY$69,827
Rock Hill, SC$69,820
Rockford, IL$69,783
Springfield, IL$69,754
Elyria, OH$69,747
Fargo, ND$69,747
Flagstaff, AZ$69,697
Fort Lauderdale, FL$69,653
Duluth, MN$69,610
Miami, FL$69,610
Cheyenne, WY$69,559
Grand Forks, ND$69,559
Bangor, ME$69,399
Cedar Rapids, IA$69,320
Durham, NC$69,289
Louisville, KY$69,284
Grand Rapids, MI$69,269
Hialeah, FL$69,262
Casper, WY$69,160
Scranton, PA$69,073
New Orleans, LA$69,052
Virginia Beach, VA$69,044
Akron, OH$69,008
Peoria, IL$68,914
Sarasota, FL$68,900
Nashville, TN$68,849
Omaha, NE$68,849
Green Bay, WI$68,849
Baton Rouge, LA$68,813
Charleston, SC$68,798
Jamestown, NY$68,762
Davenport, IA$68,762
Tucson, AZ$68,726
Saint Petersburg, FL$68,682
Tampa, FL$68,668
Evansville, IN$68,624
Port Arthur, TX$68,624
Bradenton, FL$68,595
Santa Fe, NM$68,465
Orlando, FL$68,334
Clearwater, FL$68,313
Canton, OH$68,161
La Crosse, WI$68,161
Albuquerque, NM$68,117
Newport News, VA$68,110
High Point, NC$68,088
Ogden, UT$68,059
Corpus Christi, TX$68,001
Norfolk, VA$67,958
Laramie, WY$67,958
Rock Island, IL$67,914
Saginaw, MI$67,900
Jacksonville, FL$67,893
Salisbury, NC$67,878
Boise, ID$67,864
Moline, IL$67,827
Fort Myers, FL$67,806
Memphis, TN$67,791
Tulsa, OK$67,755
Waterloo, IA$67,711
Spartanburg, SC$67,639
Lincoln, NE$67,603
Fort Wayne, IN$67,588
Provo, UT$67,581
Cedar Falls, IA$67,494
San Antonio, TX$67,465
Greensboro, NC$67,436
South Bend, IN$67,429
Savannah, GA$67,349
Muskegon, MI$67,320
Birmingham, AL$67,313
Winston Salem, NC$67,277
Lake Charles, LA$67,103
Anderson, IN$67,088
Lexington, KY$67,067
Augusta, GA$67,045
Greenville, SC$67,045
Lima, OH$66,987
Wichita, KS$66,980
Tuscaloosa, AL$66,980
Columbia, SC$66,914
Springfield, OH$66,900
Asheville, NC$66,784
Bloomington, IN$66,733
Knoxville, TN$66,473
Shreveport, LA$66,465
Wilmington, NC$66,371
Roanoke, VA$66,371
Topeka, KS$66,241
Frankfort, KY$66,233
Oklahoma City, OK$66,183
Chillicothe, OH$66,154
Longview, TX$66,146
Melbourne, FL$66,139
Sioux Falls, SD$66,023
Mobile, AL$66,016
Terre Haute, IN$65,987
Altoona, PA$65,944
Amarillo, TX$65,893
Killeen, TX$65,871
Fayetteville, AR$65,813
Chattanooga, TN$65,791
Sioux City, IA$65,726
Idaho Falls, ID$65,712
Lynchburg, VA$65,654
Gainesville, FL$65,560
Portsmouth, OH$65,523
Little Rock, AR$65,509
Lafayette, LA$65,480
Youngstown, OH$65,480
Daytona Beach, FL$65,436
Clarksville, TN$65,429
Pensacola, FL$65,422
Temple, TX$65,417
Hopkinsville, KY$65,205
Erie, PA$65,190
Florence, SC$65,161
Charleston, WV$65,045
Great Falls, MT$65,009
Macon, GA$64,908
Tallahassee, FL$64,900
Fayetteville, NC$64,886
Waco, TX$64,871
Helena, MT$64,821
Pine Bluff, AR$64,793
Vincennes, IN$64,705
Lubbock, TX$64,676
Alamogordo, NM$64,632
Twin Falls, ID$64,567
Rapid City, SD$64,545
Jackson, MS$64,415
Huntington, WV$64,410
Greenville, MS$64,408
Parkersburg, WV$64,334
Montgomery, AL$64,321
Wichita Falls, TX$64,248
Springfield, MO$64,248
Biloxi, MS$64,212
Monroe, LA$64,140
Johnstown, PA$64,089
Sumter, SC$64,060
Columbus, GA$64,053
Pascagoula, MS$63,915
Abilene, TX$63,915
Kingsport, TN$63,727
Albany, GA$63,727
Gulfport, MS$63,705
Alexandria, LA$63,466
Fort Smith, AR$63,285
El Paso, TX$63,089
Las Cruces, NM$62,763
Harlingen, TX$62,579
Pocatello, ID$62,567
Florence, AL$62,473
Brownsville, TX$62,459
Mcallen, TX$62,307
Dothan, AL$62,205
Columbus, MS$61,775
Altus, OK$61,437
Lawton, OK$61,300
Pierre, SD$61,039
What Skills Can Increase an Analyst, Marketing Strategy and Planning's Salary?
Demanded Skills for the Role:
Analysis (Mentioned in 12.98% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Salesforce (Mentioned in 1.76% Job Postings): Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
Marketing Operations (Mentioned in 1.36% Job Postings): Designing, executing, and optimizing systems, tools, and processes to ensure the smooth and efficient operations of marketing activities.
See More Skills
Skills
Demand Percentage
Analysis
12.98%
Salesforce
1.76%
Marketing Operations
1.36%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on an Analyst, Marketing Strategy and Planning's salary.
Consulting: Can increase your salary by up to 5%.
Marketing Analytics: Can increase your salary by up to 5%.
Marketing Operations: Can increase your salary by up to 4%.
Skill
Salary
Salary % Increase
Consulting
$76,072
5%
Marketing Analytics
$76,072
5%
Marketing Operations
$75,348
4%
Integrity
$75,348
4%
Leadership
$75,348
4%
Collaboration
$74,623
3%
Get Latest Data
Analyst, Marketing Strategy and Planning Salary by Industry: Top Paying Sectors
For Analyst, Marketing Strategy and Planning roles, the industry you choose can affect earning potential
by as much as 10% (the gap between the highest and lowest paying industries).
Data shows that the Aerospace & Defense and Biotechnology
sectors offer the strongest compensation, at 5% above the average.
In contrast, Analyst, Marketing Strategy and Planning positions in Transportation or Telecom typically offer lower base pay,
as these industries often view Analyst, Marketing Strategy and Planning as a support function rather than a direct revenue driver.
The top paying industries for an Analyst, Marketing Strategy and Planning
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Aerospace & Defense
$76,072
$37.0
5%
Biotechnology
$76,072
$37.0
5%
Business Services
$76,072
$37.0
5%
Chemicals
$76,072
$37.0
5%
Construction
$76,072
$37.0
5%
Analyst, Marketing Strategy and Planning Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how an Analyst, Marketing Strategy and Planning's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on August 01, 2026
$66,831
Average$72,450/year
$83,000
$5,569
Average$6,037/month
$6,917
$1,285
Average$1,393/week
$1,596
$32
Average$35/hour
$40
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$83,000
$6,917
$1,596
$40
Average
$72,450
$6,037
$1,393
$35
25th Percentile
$66,831
$5,569
$1,285
$32
Salaries of jobs related to Analyst, Marketing Strategy and Planning
Salary Trends for Analyst, Marketing Strategy and Planning
Salaries for an Analyst, Marketing Strategy and Planning can change over time,
reflecting shifts in market demand and the overall economy.
The median salary increased from $70,410 in 2023
to around $70,470 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Analyst, Marketing Strategy and Planning salary trends,
.
Average Annual Salary of Analyst, Marketing Strategy and Planning Over Time
2022
$???
2023
$70,410
2024
$70,748
2025
$70,470
2026
$???
2027
$???
Year
Average Annual Salary
2022
View More
2023
$70,410
2024
$70,748
2025
$70,470
2026
View More
2027
View More
Most common benefits for Analyst, Marketing Strategy and Planning
Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Compensation Planning
Common company salaries for Analyst, Marketing Strategy and Planning
Here are companies hiring for Analyst, Marketing Strategy and Planning and their salaries, click below for more details.
C
$128,509/per year
C R Bard Inc
Biotechnology
the United States
H
$124,697/per year
Henry Schein Canada
Biotechnology
the United States
N
$123,899/per year
Nordex Inc
Biotechnology
the United States
N
$120,416/per year
Nipro Corp
Biotechnology
the United States
E
$115,870/per year
Enovis
Biotechnology
the United States
A
$114,553/per year
Advanced Research Projects Agency - Energy
Biotechnology
the United States
M
$112,110/per year
MiniMed Inc
Biotechnology
the United States
L
$111,500/per year
Labcorp Drug Development
Biotechnology
the United States
L
$110,229/per year
Life Technologies Corp
Biotechnology
the United States
Z
$106,224/per year
Zimmer Biomet
Biotechnology
the United States
P
$103,077/per year
Promontory Therapeutics
Biotechnology
the United States
S
$102,181/per year
Steris PLC
Biotechnology
the United States
G
$97,274/per year
Gavin Conferences Pty Ltd
Biotechnology
the United States
E
$94,764/per year
Endeavor BioMedicines
Biotechnology
the United States
R
$94,402/per year
Replay Holdings LLC
Biotechnology
the United States
P
$94,235/per year
Pleno Inc
Biotechnology
the United States
S
$93,666/per year
Simulaids Inc
Biotechnology
the United States
N
$88,880/per year
NOIRLab/CAS
Biotechnology
the United States
O
$86,468/per year
Onward Technology
Biotechnology
the United States
L
$84,895/per year
LED Medical Diagnostics Inc
Biotechnology
the United States
E
$84,682/per year
Eyeco Ltd
Biotechnology
the United States
P
$84,523/per year
Paerosol
Biotechnology
the United States
I
$83,525/per year
IONIQ Sciences Inc
Biotechnology
the United States
S
$82,815/per year
Stateside PPE
Biotechnology
the United States
D
$82,041/per year
Digi Bio
Biotechnology
the United States
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FAQ about Analyst, Marketing Strategy and Planning
1. What industry pays the highest salary for Analyst, Marketing Strategy and Planning?
The Aerospace & Defense industry offers the highest average compensation for Analyst, Marketing Strategy and Planning roles,
with salaries approximately 5% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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