As of July 01, 2026, the average salary for a Media Planning Analyst I in the United States is $56,085 per year, which breaks down to an hourly rate of $27.
However, a Media Planning Analyst I's salary can vary significantly. Here’s a look at the typical salary range:
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A Media Planning Analyst I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planning Analyst I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Media Planning Analyst I | 0-2 years | $56,085 |
| Media Planning Analyst II | 2-4 years | $67,733 |
| Media Planning Analyst III | 4-7 years | $87,796 |
| Media Planning Analyst IV | 7+ years | $115,364 |
| Media Supervisor | 7+ years | $101,665 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Analyst Is. For example, consider the average annual salaries in these key locations:
Media Planning Analyst I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $62,731. While startup companies pay approximate $53,051.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $53,051 |
| Growth Stage | 51~500 | $56,110 |
| Established | 501~5000 | $60,578 |
| Enterprise | 5000+ | $62,731 |
For Media Planning Analyst I roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 20% above the average. In contrast, Media Planning Analyst positions in Transportation or MFG Nondurable typically offer lower base pay, as these industries often view Media Planning Analyst I as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $67,302 | $32.0 | 20% |
| Pharmaceuticals | $67,302 | $32.0 | 20% |
| Software & Networking | $67,302 | $32.0 | 20% |
| Biotechnology | $64,498 | $31.0 | 15% |
| Internet | $64,498 | $31.0 | 15% |
Understanding how a Media Planning Analyst I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on July 01, 2026Promotions are the fastest way to increase your earnings. As a Media Planning Analyst I, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Advertising Coordinator II | $77,116 | 37% |
| Media Planning Analyst II | $67,733 | 21% |
Salaries for a Media Planning Analyst I can change over time, reflecting shifts in market demand and the overall economy. The median salary from $47,323 in 2023 to around $47,323 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planning Analyst I salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2023 |
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| 2024 | $47,323 |
| 2025 |
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| 2026 |
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| 2027 |
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A Media Planning Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Analyst I earns the most in San Jose, CA, where the annual salary of a Media Planning Analyst I is $70,740.
The highest pay for Media Planning Analyst I is $62,919.
The lowest pay for Media Planning Analyst I is $47,883.
Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.
The Financial Services industry offers the highest average compensation for Media Planning Analyst I roles, with salaries approximately 20% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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