As of March 01, 2025, the average annual salary for a Media Planning Analyst I in the United States is $62,039. Salary.com reports that pay typically ranges from $55,033 to $70,606, with most professionals earning between $48,655 and $78,406.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $70,606 | $5,884 | $1,358 | $34 |
| Average | $62,039 | $5,170 | $1,193 | $30 |
| 25th Percentile | $55,033 | $4,586 | $1,058 | $26 |
An entry-level Media Planning Analyst I with less than 1 year of experience earns about $59,241. With 1-2 years of experience, the average salary increases to $59,971. For 2-4 years of experience, the pay typically rises to $61,770. Senior-level professionals with 5-8 years of experience earn around $62,130, and those with over 8 years of experience can expect an average of $62,369.
| Levels | Salary |
|---|---|
| Entry Level Media Planning Analyst I | $59,241 |
| Intermediate Level Media Planning Analyst I | $59,971 |
| Senior Level Media Planning Analyst I | $61,770 |
| Specialist Level Media Planning Analyst I | $62,130 |
| Expert Level Media Planning Analyst I | $62,369 |
| Entry Level | 5% |
| Mid Level | 3% |
| Senior Level | 0% |
| Top Level | 0% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Media Planning Analyst I compensation over the past six years.
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Media Planning Analyst I information for you to search for. Click on search button below to see Media Planning Analyst I job openings or enter a new job title here.
Here are companies hiring for Media Planning Analyst I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $62,039 | 68.1% | ||
| Bonus | $863 | 0.9% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $4,812 | 5.3% | ||
| 401K/403B | $2,642 | 2.9% | ||
| Disability | $1,258 | 1.4% | ||
| Healthcare | $8,352 | 9.2% | ||
| Pension | $3,397 | 3.7% | ||
| Time Off | $7,742 | 8.5% | ||
| Total Compensation | $91,104 | 100% | ||
The average annual salary of Media Planning Analyst I is $62,039. In case you are finding an easy salary calculator, the average hourly pay of Media Planning Analyst I is $30; the average weekly pay of Media Planning Analyst I is $1,193; the average monthly pay of Media Planning Analyst I is $5,170.
A Media Planning Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Analyst I earns the most in San Jose, CA, where the annual salary of a Media Planning Analyst I is $77,859.
The highest pay for Media Planning Analyst I is $78,406.
The lowest pay for Media Planning Analyst I is $48,655.
Media Planning Analyst I is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Analyst I uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planning Analyst I collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planning Analyst I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Media Planning Analyst I typically requires 0-2 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
