As of January 01, 2026, the average salary for an Assistant Media Planner/Buyer in the United States is $67,231 per year, which breaks down to an hourly rate of $32.
However, an Assistant Media Planner/Buyer's salary can vary significantly. Here’s a look at the typical salary range:
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An Assistant Media Planner/Buyer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of an Assistant Media Planner/Buyer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Assistant Media Planner/Buyer | $64,770 |
| Intermediate Level Assistant Media Planner/Buyer | $64,929 |
| Senior Level Assistant Media Planner/Buyer | $66,757 |
| Specialist Level Assistant Media Planner/Buyer | $68,083 |
| Expert Level Assistant Media Planner/Buyer | $68,178 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Media Planner/Buyers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Planning | 17.01% |
| PowerPoint | 2.55% |
| Campaign Management | 1.33% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Customer Relationship Management
|
$73,281 |
9%
|
|
Leadership
|
$71,937 |
7%
|
|
RFP
|
$71,264 |
6%
|
|
Innovation
|
$71,264 |
6%
|
|
B2C
|
$70,592 |
5%
|
|
Relationship Management
|
$70,592 |
5%
|
Your level of education can impact your salary potential. While many Assistant Media Planner/Buyers enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for an Assistant Media Planner/Buyer with a High School Diploma or Technical Certificate is between $66,586 and $72,356).
Assistant Media Planner/Buyer Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.7% |
| High School | 1.2% |
| Associates | 2.1% |
| Bachelors | 85.4% |
| Masters | 10.5% |
| Doctorate | 0.1% |
Understanding how an Assistant Media Planner/Buyer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Salaries for an Assistant Media Planner/Buyer can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $70,581 in 2023 to around $70,704 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Assistant Media Planner/Buyer salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $70,581 |
| 2024 | $71,108 |
| 2025 | $70,704 |
| 2026 |
View More
|
| 2027 |
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|
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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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