As of July 01, 2026, the average salary for a Media Planning Assistant in the United States is $69,712 per year, which breaks down to an hourly rate of $34.
However, a Media Planning Assistant's salary can vary significantly. Here’s a look at the typical salary range:
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A Media Planning Assistant's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planning Assistant's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Media Pla... Level Media Planning Assistant | $57,521 |
| Media Pla... Level Media Planning Assistant | $69,467 |
| Media Pla... Level Media Planning Assistant | $90,044 |
| Media Pla... Level Media Planning Assistant | $118,317 |
| Media Sup... Level Media Planning Assistant | $104,268 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Assistants. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Planning | 17.01% |
| PowerPoint | 2.55% |
| Campaign Management | 1.33% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Customer Relationship Management
|
$75,986 |
9%
|
|
Leadership
|
$74,591 |
7%
|
|
RFP
|
$73,894 |
6%
|
|
Innovation
|
$73,894 |
6%
|
|
B2C
|
$73,197 |
5%
|
|
Relationship Management
|
$73,197 |
5%
|
For Media Planning Assistant roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Media Planning Assistant positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Media Planning Assistant as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $80,168 | $39.0 | 15% |
| Software & Networking | $80,168 | $39.0 | 15% |
| Aerospace & Defense | $76,683 | $37.0 | 10% |
| Energy & Utilities | $76,683 | $37.0 | 10% |
| Pharmaceuticals | $76,683 | $37.0 | 10% |
Your level of education can impact your salary potential. While many Media Planning Assistants enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Media Planning Assistant with a High School Diploma or Technical Certificate is between $66,586 and $72,356).
Media Planning Assistant Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.7% |
| High School | 1.2% |
| Associates | 2.1% |
| Bachelors | 85.4% |
| Masters | 10.5% |
| Doctorate | 0.1% |
Understanding how a Media Planning Assistant's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on July 01, 2026Salaries for a Media Planning Assistant can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $73,745 in 2023 to around $73,873 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planning Assistant salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $73,745 |
| 2024 | $74,296 |
| 2025 | $73,873 |
| 2026 |
View More
|
| 2027 |
View More
|
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