Customer Acquisition Salary in the United States

How much does a Customer Acquisition make in the United States?

As of January 01, 2026, the average salary for a Customer Acquisition in the United States is $62,814 per year, which breaks down to an hourly rate of $30.

However, a Customer Acquisition's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $81,727
  • Majority Range (25th-75th percentile): $56,405 to $72,714
  • Entry-Level (10th percentile): $50,569
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View as table View as graph 25% $56,405 10% $50,569 90% $81,727 75% $72,714 $62,814 50%(Median) Didn’t find job title? Click

Customer Acquisition Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $72,714 $6,059 $1,398 $35
Average $62,814 $5,235 $1,208 $30
25th Percentile $56,405 $4,700 $1,085 $27
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Key Factors That Influence Customer Acquisition Salaries

A Customer Acquisition's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Customer Acquisition Salaries?

Experience is a primary driver of a Customer Acquisition's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $57,381
  • Early Career (1-2 years): $57,647
  • Mid-Level (2-4 years): $58,800
  • Senior-Level (5-8 years): $61,027
  • Expert (over 8 years): $64,877
Levels Salary
Entry Level Customer Acquisition$57,381
Intermediate Level Customer Acquisition$57,647
Senior Level Customer Acquisition$58,800
Specialist Level Customer Acquisition$61,027
Expert Level Customer Acquisition$64,877
$57,381 0 yr
$57,647 < 2 yrs
$58,800 2-4 yrs
$61,027 5-8 yrs
$64,877 > 8 yrs
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What Am I Worth?

How Do Customer Acquisition Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Customer Acquisitions. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $69,548.
  • California: $69,284.
  • Massachusetts: $68,361.

Top Paying Cities for Customer Acquisitions

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $79,228
  • San Francisco: $78,449
  • Oakland: $76,709

What Skills Can Increase a Customer Acquisition's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 26.02% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Technical Support (Mentioned in 3.08% Job Postings): Offering hands-on assistance and solutions to end-users in addressing and troubleshooting technical issues.
  • Help Desk (Mentioned in 0.47% Job Postings): The activities involved in handling and resolving customer grievances and issues faster and efficient by a ticketing system.
See More Skills
Skills Demand Percentage
Customer Service 26.02%
Technical Support 3.08%
Help Desk 0.47%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Customer Acquisition's salary.
  • Consulting: Can increase your salary by up to 25%.
  • Client Service: Can increase your salary by up to 20%.
  • Sense Of Urgency: Can increase your salary by up to 19%.
Skill Salary Salary % Increase
Consulting
 $78,518
25%
Client Service
 $75,377
20%
Sense Of Urgency
 $74,749
19%
Leadership
 $72,865
16%
ERP Systems
 $72,237
15%
Installation
 $70,352
12%
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How Education impacts a Customer Acquisition's Salary?

Your level of education can impact your salary potential. While many Customer Acquisitions enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Customer Acquisition with a Associate's Degree is between $56,194 and $61,072).

Customer Acquisition Salaries by Degree Level

Typical Education for Customer Acquisition
Degree Level % of user with this level of education
No Diploma 0.9%
High School 19.1%
Associates 14.0%
Bachelors 58.3%
Masters 7.2%
Doctorate 0.4%
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Customer Acquisition Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Customer Acquisition's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$56,405
Average $62,814/year
$72,714
$4,700
Average $5,235/month
$6,059
$1,085
Average $1,208/week
$1,398
$27
Average $30/hour
$35
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $72,714 $6,059 $1,398 $35
Average $62,814 $5,235 $1,208 $30
25th Percentile $56,405 $4,700 $1,085 $27

Salaries of jobs related to Customer Acquisition

Salary Trends for Customer Acquisition

Salaries for a Customer Acquisition can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $65,361 in 2023 to around $65,185 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Customer Acquisition salary trends, .

Average Annual Salary of Customer Acquisition Over Time

2022
$???
2023
$65,361
2024
$65,562
2025
$65,185
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $65,361
2024 $65,562
2025 $65,185
2026
View More
2027
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Most common benefits for Customer Acquisition

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Customer Acquisition

Here are companies hiring for Customer Acquisition and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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