Digital PR Executive Salary in the United States

How much does a Digital PR Executive make in the United States?

As of January 01, 2026, the average salary for a Digital PR Executive in the United States is $75,130 per year, which breaks down to an hourly rate of $36.

However, a Digital PR Executive's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $89,321
  • Majority Range (25th-75th percentile): $69,274 to $82,558
  • Entry-Level (10th percentile): $63,943
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View as table View as graph 25% $69,274 10% $63,943 90% $89,321 75% $82,558 $75,130 50%(Median) Didn’t find job title? Click

Digital PR Executive Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $82,558 $6,880 $1,588 $40
Average $75,130 $6,261 $1,445 $36
25th Percentile $69,274 $5,773 $1,332 $33
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Key Factors That Influence Digital PR Executive Salaries

A Digital PR Executive's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Digital PR Executive Salaries?

Experience is a primary driver of a Digital PR Executive's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $71,648
  • Early Career (1-2 years): $71,824
  • Mid-Level (2-4 years): $74,098
  • Senior-Level (5-8 years): $76,987
  • Expert (over 8 years): $77,193
Levels Salary
Entry Level Digital PR Executive$71,648
Intermediate Level Digital PR Executive$71,824
Senior Level Digital PR Executive$74,098
Specialist Level Digital PR Executive$76,987
Expert Level Digital PR Executive$77,193
$71,648 0 yr
$71,824 < 2 yrs
$74,098 2-4 yrs
$76,987 5-8 yrs
$77,193 > 8 yrs
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What Am I Worth?

How Do Digital PR Executive Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital PR Executives. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $83,184.
  • California: $82,868.
  • Massachusetts: $81,764.

Top Paying Cities for Digital PR Executives

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $94,761
  • San Francisco: $93,830
  • Oakland: $91,749

What Skills Can Increase a Digital PR Executive's Salary?

Demanded Skills for the Role:

  • Presentation (Mentioned in 6.69% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
  • Business Development (Mentioned in 2.22% Job Postings): Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
  • Microsoft Office (Mentioned in 1.83% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
See More Skills
Skills Demand Percentage
Presentation 6.69%
Business Development 2.22%
Microsoft Office 1.83%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital PR Executive's salary.
  • Digital Marketing: Can increase your salary by up to 14%.
  • Client Relationship: Can increase your salary by up to 11%.
  • Innovation: Can increase your salary by up to 11%.
Skill Salary Salary % Increase
Digital Marketing
$85,648
14%
Client Relationship
$83,394
11%
Innovation
$83,394
11%
Relationship Management
$82,643
10%
Sales Process
$81,891
9%
B2B
$81,891
9%
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How Education impacts a Digital PR Executive's Salary?

Your level of education can impact your salary potential. While many Digital PR Executives enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Digital PR Executive with a Associate's Degree is between $74,671 and $78,798).

Digital PR Executive Salaries by Degree Level

Typical Education for Digital PR Executive
Degree Level % of user with this level of education
No Diploma 1.5%
High School 17.0%
Associates 12.6%
Bachelors 44.3%
Masters 22.7%
Doctorate 1.8%
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Digital PR Executive Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital PR Executive's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Digital PR Executive

Salaries for a Digital PR Executive can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $72,085 in 2023 to around $71,328 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital PR Executive salary trends, .

Average Annual Salary of Digital PR Executive Over Time

2022
$???
2023
$72,085
2024
$71,764
2025
$71,328
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $72,085
2024 $71,764
2025 $71,328
2026
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2027
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Most common benefits for Digital PR Executive

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital PR Executive

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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