How Much Does an Ads Strategist make?

Ads Strategist made a median salary around $116,398 in April, 2025. The best-paid 25 percent made $131,015 probably that year, while the lowest-paid 25 percent made around $100,781. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $100,781 10% $86,563 90% $144,323 75% $131,015 $116,398 50%(Median)
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Best-Paying Cities for Ads Strategist

The metropolitan areas that pay the highest salary in the Ads Strategist profession are Capulin , Des Moines , Folsom , Raton , Santa Fe .
Capulin, NM $120,369
Des Moines, NM $120,369
Folsom, NM $120,369
Raton, NM $120,369
Santa Fe, NM $118,760

Best-Paying States for Ads Strategist

The states and districts that pay Ads Strategist the highest salary are District of Columbia (around $139,144) , California (around $138,617) , Massachusetts (around $136,769) , Washington (around $136,267) , and New Jersey (around $136,216) .
District of Columbia $139,144
California $138,617
Massachusetts $136,769
Washington $136,267
New Jersey $136,216

What is the Career Path of Ads Strategist?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Ads Strategist, the first career path typically starts with an Advertising Senior Manager position , and then progresses to SVP of Advertising.

Additionally, the second career path typically starts with a Media Planning Senior Manager position , and then progresses to Media Planning Director.

Besides, Ads Strategist can also turn to other related jobs, including Google Ads Account Strategist , Ads Manager , ADS Ambassador and ADS Coordinator .

Frequently Asked Questions for Ads Strategist

Q: What is the salary range of Ads Strategist in New Mexico?
A: In 2025 , the lowest-paid Ads Strategist in New Mexico earned an average annual salary of $100,781 , while the highest-paid made $131,015.
Q: What is the salary for an Ads Strategist in California?
A: Ads Strategist employed in California earned an average salary of $138,617 in 2025.

Average Ads Strategist Pay vs. Other Jobs

Ads Strategist earned an average salary of $116,398 in 2025. Other jobs related to Ads Strategist earned the following average salary in April, 2025. Google Ads Account Strategist made $109,435 , Ads Manager made $50,080 , ADS Ambassador and ADS Coordinator made $35,432 and $55,132 respectively .

Relevant Jobs of Ads Strategist

Google Ads Account Strategist - Average Salary $109,435
There is currently no job description for Google Ads Account Strategist, be the first to submit the job responsibilities for Google Ads Account Strategist.
Ads Manager - Average Salary $50,080
There is currently no job description for Ads Manager, be the first to submit the job responsibilities for Ads Manager.
ADS Ambassador - Average Salary $35,432
There is currently no job description for ADS Ambassador, be the first to submit the job responsibilities for ADS Ambassador.
ADS Coordinator - Average Salary $55,132
There is currently no job description for ADS Coordinator, be the first to submit the job responsibilities for ADS Coordinator.
Facebook Ads Manager - Average Salary $116,398
There is currently no job description for Facebook Ads Manager, be the first to submit the job responsibilities for Facebook Ads Manager.