How Much Does an App Marketing Manager make?

App Marketing Manager made a median salary around $120,107 in March, 2025. The best-paid 25 percent made $136,903 probably that year, while the lowest-paid 25 percent made around $105,700. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $105,700 10% $92,583 90% $152,194 75% $136,903 $120,107 50%(Median)
Check out App Marketing Manager jobs in Missouri

Global Marketing Manager

Frontmatec - Kansas City, MO

Senior Marketing Manager

Lamar Johnson Collaborative - St Louis, MO

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Best-Paying Cities for App Marketing Manager

The metropolitan areas that pay the highest salary in the App Marketing Manager profession are Kansas City , Riverside , Saint Louis , Independence , Saint Ann .
Kansas City, MO $123,384
Riverside, MO $123,384
Saint Louis, MO $123,384
Independence, MO $123,258
Saint Ann, MO $123,258

Best-Paying States for App Marketing Manager

The states and districts that pay App Marketing Manager the highest salary are District of Columbia (around $140,272) , California (around $139,012) , New Jersey (around $138,130) , Alaska (around $137,248) , and Massachusetts (around $137,122) .
District of Columbia $140,272
California $139,012
New Jersey $138,130
Alaska $137,248
Massachusetts $137,122

What is the Career Path of App Marketing Manager?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For App Marketing Manager, the upper level is Marketing Senior Manager , and then progresses to SVP of Marketing
Besides, App Marketing Manager can also turn to other related jobs, including Marketing Manager , Marketing Communications Manager , Marketing I.S. Manager and App Designer .

Frequently Asked Questions for App Marketing Manager

Q: What is the salary range of App Marketing Manager in Missouri?
A: In 2025 , the lowest-paid App Marketing Manager in Missouri earned an average annual salary of $105,700 , while the highest-paid made $136,903.
Q: What is the salary for an App Marketing Manager in California?
A: App Marketing Manager employed in California earned an average salary of $139,012 in 2025.

Average App Marketing Manager Pay vs. Other Jobs

App Marketing Manager earned an average salary of $120,107 in 2025. Other jobs related to App Marketing Manager earned the following average salary in March, 2025. Marketing Manager made $118,873 , Marketing Communications Manager made $120,493 , Marketing I.S. Manager and App Designer made $120,107 and $134,817 respectively .

Relevant Jobs of App Marketing Manager

Marketing Manager - Average Salary $118,873
Marketing Manager manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Additionally, Marketing Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso
Marketing Communications Manager - Average Salary $120,493
Marketing Communications Manager manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Being a Marketing Communications Manager develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communications Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. The Marketing Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Marketing I.S. Manager - Average Salary $120,107
Marketing I.S. Manager supports sales and marketing initiatives/objectives by designing, implementing, and administering electronic data information systems. Stays abreast of new technologies and changes in the marketing environment to best serve the objectives of the organization. Being a Marketing I.S. Manager requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Marketing I.S. Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Marketing I.S. Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
App Designer - Average Salary $134,817
There is currently no job description for App Designer, be the first to submit the job responsibilities for App Designer.
App Developer - Average Salary $105,472
There is currently no job description for App Developer, be the first to submit the job responsibilities for App Developer.