There is currently no job description for Director Media Strategy, be the first to
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The Media Planning & Strategy Director develops the strategy, plans, and tactics required to create advertising campaigns that deliver results and meet the client's objectives. Directs and oversees the team responsible for maximizing the impact of the client's advertising campaigns. Being a Media Planning & Strategy Director oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Implements short- and long-term strategies for building client relationships and increasing retention. In addition, Media Planning & Strategy Director guides negotiations for media buys, pricing, and media placement scheduling with vendors. Leads interactions with the most strategic accounts. Develops and maintains relationships with media partners. Requires a bachelor's degree in area of specialty. Typically reports to senior management. The Media Planning & Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Media Planning & Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
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There is currently no job description for Associate Director Of Strategy, be the first to
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The Media Planning & Strategy Associate III coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planning & Strategy Associate III negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planning & Strategy Associate III collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planning & Strategy Associate III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a Media Planning & Strategy Associate III typically requires 4-7 years of related experience.