Marketing Communications Supervisor oversees marketing communication strategies to promote a company's brand, products, or services to its target audience. Supervises and delegates workflow to meet project deadlines. Being a Marketing Communications Supervisor ensures consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Additionally, Marketing Communications Supervisor researches and identifies strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Liaises with the media and internal stakeholders to communicate strategic messaging in alignment with the organization's business objectives and policies. Tracks projects to measure effectiveness and prepares status reports for stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Marketing Communications Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Marketing Communications Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
Marketing Communications Manager manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Being a Marketing Communications Manager develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communications Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. The Marketing Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
SVP of Marketing Communications leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Being an SVP of Marketing Communications collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Additionally, SVP of Marketing Communications ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. The SVP of Marketing Communications manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.
VP of Marketing Communications leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Being a VP of Marketing Communications collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Additionally, VP of Marketing Communications ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. The VP of Marketing Communications manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Marketing Communications typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
Marketing Communications Senior Manager manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Being a Marketing Communications Senior Manager develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communications Senior Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. The Marketing Communications Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Marketing Communications Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.